Music Trade Review
Issue: 1908 Vol. 46 N. 18 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
REVIEW
41
NEW EDISON POWER PLANT
Rapidly Approaching Completion—Covers 18
Acres of Ground—Regarding the Equipment.
The work of erecting new concrete buildings
for the entire Edison works at Orange, N. J., has
been going on steadily for some time past. It is
now about finished, and the long line of white
walls spread out over more than eighteen acres
of ground presents an appearance not unlike
that of some great fortress.
One of the last buildings to be completed was
the boiler house. This is 35x69 ft. and is a
model in design and equipment. Three Climax
tubular boilers have recently been put in—two
of 750 h.p. and one of 500 h.p. This makes
seven boilers altogether, with a total capacity of
3,400 h.p.
In the engine house, which adjoins the boiler
house, a new 1,500-h.p. Allis-Chalmers vertical
cross compound Corliss engine has just been in-
stalled. A special feature of this remarkable
piece of machinery is a three-wire generator,
which produces 4,000 amperes of 250 volts in
one side and 125 in the other. The entire en-
gine, which weighs in the neighborhood of 100
tons, rests upon a foundation of solid concrete.
Added to the previous equipment of one Allis,
one French and one Arrington & Sims engine,
this brings the capacity of the power plant up to
2,860 h.p., and places it in the front rank of the
world's great manufactories. Power is here gen-
erated for the entire Edison interests, which
take up fourteen acres of floor space and in-
clude the Edison Phonograph Works, the Na-
tional Phonograph Record Works, Edison labora-
tory, Edison Kinetoscope and Film Works, Ed-
ison Storage Battery Plant, Bates Numbering
Machine Works and the office buildings and elec-
tric light, elevator and pumping systems.
SOL BLOOM OPENS IN PHILADELPHIA.
Sol Bloom, of New York, has leased a place at
143-145 South Broad street, opposite the Bellevue-
Stratford Hotel, Philadelphia, Pa., and will open
it for business on June 1. The interior decora-
tions will cost $8,000. He will handle the Victor
lines exclusively. Mr. Bloom was in Washing-
ton, D. C, last week, and by appointment met
Secretary of War Taft and the President on
"political matters." Sol is In the swim, and the
political pot boils furiously just now.
ORIGINAL PUBLICITY SAYS.
A certain merchant once said he did not care
to advertise because others were advertising.
He was converted by one question being asked
him if he was going to stop selling merchandise
because his competitor was doing the same thing?
Now, his direct competitor advertises, and so
does he, but because both advertise it cannot
be said the one is following the other, unless
they make advertisements identical. Differences
in advertising methods give individuality in the
same manner as differences in window displays
make them exclusive and individual. You may
have the same class of goods, but not presented
in the advertisement upon the plan of your
neighbor. Give your advertisements originality
and they will be read.
LIVE NEWS ITEMS FROM CHICAGO.
(Special to The Review.)
Chicago, 111., April 28, 1908.
B. Feinberg has arranged to open an exclusive
Victor store at 169 Michigan avenue, next week.
This is an individual venture of Mr. Feinberg,
who will retain his interest in the Western Talk-
ing Machine Supply Co. of this city.
Recent visitors to Chicago were B. F. Phillpot,
of the Indestructible Phonographic Record Co.;
Max Landay, of the Zed Co.; Loring Leeds, of the
Leeds & Catlin Co.; L. F. Geissler, of the Victor
Talking Machine Co., is expected here Friday.
G. S. Hobbs, dealer in talking machines at
West Pullman, has just failed, with liabilities
of $2,656 and assets of |2,184.
Are you pushing the Red Seal concerted
numbers ?
There is big money in them for you.
They are the most wonderful records ever
produced; and the selections are the most
beautiful and grandest in the whole range of
opera.
People everywhere are eager to hear these
great duets, trios, quartets, quintets and sextets.
And price doesn't hold them back, either.
People of means don't stop to consider an extra
dollar or two, and music-lovers deny themselves
almost anything for the privilege of owning two
or three of these splendid concerted numbers.
But don't wait until your customers ask
to hear these records. Tell them you have
something new—the greatest ever. Then play
for them the Caruso and Scotti Duet from
" Forza del Destino," the Quartet from
"Boheme," the "Rigoletto" Quartet, or the
great Sextet from "Lucia," and watch the effect.
People simply can't resist these records—they
sell themselves, and they also make scores of
new Victor buyers.
Victor concerted numbers represent a field
that is practically new—but already an enor-
mous success.
It is an exclusive field, and it is rich in
money-making possibilities for you.
W h y not give Victor concerted records
a trial in your territory ?
Victor Talking Machine Company
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
To get best results, use only Victor Needles on Victor Records.
THE: MUSIC TRADE
REVIEW
41
NEW EDISON POWER PLANT
Rapidly Approaching Completion—Covers 18
Acres of Ground—Regarding the Equipment.
The work of erecting new concrete buildings
for the entire Edison works at Orange, N. J., has
been going on steadily for some time past. It is
now about finished, and the long line of white
walls spread out over more than eighteen acres
of ground presents an appearance not unlike
that of some great fortress.
One of the last buildings to be completed was
the boiler house. This is 35x69 ft. and is a
model in design and equipment. Three Climax
tubular boilers have recently been put in—two
of 750 h.p. and one of 500 h.p. This makes
seven boilers altogether, with a total capacity of
3,400 h.p.
In the engine house, which adjoins the boiler
house, a new 1,500-h.p. Allis-Chalmers vertical
cross compound Corliss engine has just been in-
stalled. A special feature of this remarkable
piece of machinery is a three-wire generator,
which produces 4,000 amperes of 250 volts in
one side and 125 in the other. The entire en-
gine, which weighs in the neighborhood of 100
tons, rests upon a foundation of solid concrete.
Added to the previous equipment of one Allis,
one French and one Arrington & Sims engine,
this brings the capacity of the power plant up to
2,860 h.p., and places it in the front rank of the
world's great manufactories. Power is here gen-
erated for the entire Edison interests, which
take up fourteen acres of floor space and in-
clude the Edison Phonograph Works, the Na-
tional Phonograph Record Works, Edison labora-
tory, Edison Kinetoscope and Film Works, Ed-
ison Storage Battery Plant, Bates Numbering
Machine Works and the office buildings and elec-
tric light, elevator and pumping systems.
SOL BLOOM OPENS IN PHILADELPHIA.
Sol Bloom, of New York, has leased a place at
143-145 South Broad street, opposite the Bellevue-
Stratford Hotel, Philadelphia, Pa., and will open
it for business on June 1. The interior decora-
tions will cost $8,000. He will handle the Victor
lines exclusively. Mr. Bloom was in Washing-
ton, D. C, last week, and by appointment met
Secretary of War Taft and the President on
"political matters." Sol is In the swim, and the
political pot boils furiously just now.
ORIGINAL PUBLICITY SAYS.
A certain merchant once said he did not care
to advertise because others were advertising.
He was converted by one question being asked
him if he was going to stop selling merchandise
because his competitor was doing the same thing?
Now, his direct competitor advertises, and so
does he, but because both advertise it cannot
be said the one is following the other, unless
they make advertisements identical. Differences
in advertising methods give individuality in the
same manner as differences in window displays
make them exclusive and individual. You may
have the same class of goods, but not presented
in the advertisement upon the plan of your
neighbor. Give your advertisements originality
and they will be read.
LIVE NEWS ITEMS FROM CHICAGO.
(Special to The Review.)
Chicago, 111., April 28, 1908.
B. Feinberg has arranged to open an exclusive
Victor store at 169 Michigan avenue, next week.
This is an individual venture of Mr. Feinberg,
who will retain his interest in the Western Talk-
ing Machine Supply Co. of this city.
Recent visitors to Chicago were B. F. Phillpot,
of the Indestructible Phonographic Record Co.;
Max Landay, of the Zed Co.; Loring Leeds, of the
Leeds & Catlin Co.; L. F. Geissler, of the Victor
Talking Machine Co., is expected here Friday.
G. S. Hobbs, dealer in talking machines at
West Pullman, has just failed, with liabilities
of $2,656 and assets of |2,184.
Are you pushing the Red Seal concerted
numbers ?
There is big money in them for you.
They are the most wonderful records ever
produced; and the selections are the most
beautiful and grandest in the whole range of
opera.
People everywhere are eager to hear these
great duets, trios, quartets, quintets and sextets.
And price doesn't hold them back, either.
People of means don't stop to consider an extra
dollar or two, and music-lovers deny themselves
almost anything for the privilege of owning two
or three of these splendid concerted numbers.
But don't wait until your customers ask
to hear these records. Tell them you have
something new—the greatest ever. Then play
for them the Caruso and Scotti Duet from
" Forza del Destino," the Quartet from
"Boheme," the "Rigoletto" Quartet, or the
great Sextet from "Lucia," and watch the effect.
People simply can't resist these records—they
sell themselves, and they also make scores of
new Victor buyers.
Victor concerted numbers represent a field
that is practically new—but already an enor-
mous success.
It is an exclusive field, and it is rich in
money-making possibilities for you.
W h y not give Victor concerted records
a trial in your territory ?
Victor Talking Machine Company
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
To get best results, use only Victor Needles on Victor Records.
Future scanning projects are planned by the International Arcade Museum Library (IAML).