Music Trade Review
Issue: 1908 Vol. 46 N. 16 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW
41
Markneukirchen 1 will doubtless be there to of increasing country business as well as a source
greet him. Yes, I expect to buy more liberally of pleasure. Mr. Marsh does quite a mail-order
The Veteran Small Goods Man Leaves on His than ever before, for the orders I have taken
business on small goods throughout his State.
Annual
Buying
Trip—Interesting
Chat
justify this course."
The Harmony Co. are having an excellent de-
About Business Conditions—Most Hopeful as
Frank Scribner, the Weiss harmonica hero; mand for their line of violin cases. Although a
to the Outlook and When He Returns in
.1. Mock, secretary of the Wm. R. Gratz Import new departure with the company, they have al-
September Expects Everything Will be O. K. Co.; Henry Stadlmaier, vice-president and gen- ready made up a large stock in all sizes and are
—Those Who Saw Him Off.
eral manager of C. Bruno & Son, Inc.; M. E. shipping regularly.
Schoening, all shining lights in the small goods
Mr. Hill, manager of the small goods depart-
Wm. R. Gratz, of ihe Wm. R. Gratz Import firmament of New York, were aboard the ment of the Detmar Music Co., is compiling a
Co., 35-o7 West 31st street, New York, went "Cecilie" Tuesday morning wishing Mr. Gratz new catalog which will be out shortly.
abroad on his annual trip Tuesday, sailing via bon voyage.
the "Kronprinzessin Cecilie" of the North Ger-
W. R. McCLELLAND'S GOOD TRIP.
man Lloyd line, and landing at Bremen. He will
RUN
AROUND^HICAQO
TRADE.
W. R. McClelland, secretary of the National
be in Europe until fall, returning on the same
steamer, and sailing westward September 16 Retailers Believe Guitars and Mandolins Are to Musiical String Co., New Brunswick, N. J., has
been visiting a number of points in the West and
with his wife and daughter who has been on
Return to Popularity—Band Instrument Ac-
booked some good orders for Black Diamond
the continent for over two years studying under
tivity—Marsh Places Orders—Harmony Co.
strings,
which are so highly thought of by violin-
the masters of the Old World. Previous to his
News—Other Items.
ists, and which have had such an excellent sale
departure Mr. Gratz had a few words to say
in the music trade. He also secured some good
about the business situation here, and being a
(Special to The Review.)
orders for the Bell brand harmonicas—a purely
keen observer of passing events his views are
Chicago, April 11, 1908.
American specialty which has been steadily grow-
of unusual value to everyone who can appreciate
Chicago retailers believe firmly that guitars ing in favor with the trade. Mr. McClelland in a
the judgment of one of the cleverest and most and mandolins are due for a return to their
successful salesmen in the small goods branch former popularity. The past two months have recent talk stated that, judging from the business
done the first quarter of the year, the year's total
of the music trade:
witnessed a remarkable revival of Interest in would reach about 75 per cent, of that done last
"I find business straightening out, slowly to these instruments they say, and teachers de-
be sure, but nevertheless, surely," said Mr. clare they have not had so many pupils for year. This is the proportion quoted generally by
Gratz. "Our orders are very little below, in the years. "It looks as though the younger genera- leading piano men.
matter of percentages, from former years. Of tion were going back to the customs of their
KOCH'S EUROPEAN TRIP.
course, we naturally expected an increase, but parents, and I should not be at all surprised to
Ernst Koch, managing partner of the American
after going to Chicago and talking to our largest see the mandolin and the guitar become as popu-
buyers I am satisfied we have done exceedingly lar as before they commenced to wane a decade branch house of Ands. Koch, Trossingen, Ger-
many, goes to Europe next week. This is his
well. I am convinced fall trade will be great— ago," remarked one dealer.
heavier than last year, in fact. Fundamentally,
Wholesale small goods trade is improving usual journey to the factory, and he will be
the country was never so prosperous, and the slowly, but orders are said to be more plentiful abroad until about the middle of August. Mrs.
scare the weak and funny financiers and cheap from the Central West than from any other Koch and the baby go along to visit their folks.
politicians are trying to create over the political section at present. The revival of the mandolin Mr. Koch takes his farewell ride with his Ho-
situation is bosh of the worst sort. The crops and guitar is shown to some extent in current boken club to-morrow (Sunday), when they will
in the Middle West, I understand, are in the country orders, although by no means as marked tender him a good-bye dinner.
best of shape, and further west and northwest as in Chicago.
ADVERTISING AND SALES PUBLICITY.
the magnificent wheat and corn fields of the Band instruments are beginning to show slight
world are in a marvelous condition. East the signs of activity. The approach of Decoration
It is not half so hard to get trade as it is to
outlook is also bright, and I am in a very happy Day will, as usual, cause considerable prepara- retain it.
What an advertisement sets forth the adver-
frame of mind previous to my going abroad on tory buying. Then Fourth of July will augment
my regular buying trip, knowing that when I the interest, and this year the presidential cam- tiser should bring forth.
Don't jar the "funny bone" too much. Busi-
return in September business will be very much paign should cause an unusually good trade all
to my liking.
summer and fall. Depends on the campaign. ness is a serious matter.
"You know Paul Durrschmidt, of Durrschmidt But from present indications it will be a hot Every advertising man who lives to his pro-
& Bauer, Markneukirchen, who sailed March 31, one, with more of old-time oratory and brass band fession is an advance agent of optimism.
A customer dissatisfied, either in his purchase
went via the Mediterranean route, and I will exploitation than we have known for a long time.
probably catch up with him before he reaches
B. O. Marsh, musical instrument dealer of or by the service rendered, can be marked non-
home. He was due to arrive in Genoa, Italy, Decorah, la., was in Chicago this week, and be- returnable.
There are some unforgetable words and sen-
Saturday last, and then he goes to Switzerland sides placing orders for small goods purchased an
to visit relatives, and by the time he reaches automobile, which he expects will prove a means tences, or phrases that stick to the memory.
And they make an advertisement doubly effec-
tive.
Most men do not possess the knack of charging
fO
themselves with enthusiasm; they have to be
attached to another man's dynamo at frequent
intervals. The person who can "charge" men with
enthusiasm and selling energy quickly becomes a
leader among his fellows.—Printers' Ink.
WM. R. GRATZ J)FF TO EUROPE.
»"THE TRIO CORNET
"THE VIENNA WONDER"*™
"MILANO ORGANETTO ACCORDEONS
MANDOLIN MUSIC CO. ORGANIZED.
WRITE TO
WM. R. GRATZ IMPORT COMPANY, 35 and 37 West 31st St., New York
THE
CONN
A.ND THE
Union Label
ARE SYNONYMOUS
AND THE
Genuine Distinguishing Marks of Superiority
The Mandolin Music Co., Seattle, Wash., have
been incorporated, with a capital stock of $100,-
000. Incorporators—C. W. Stillwell and S. Mor-
rison.
M. J. Nerbovig has purchased the sheet music
and small goods stock of the Overman Music Co.,
Mankato, Minn., and will conduct those depart-
ments himself in a thoroughly up-to-date manner,
while Mr. Overman devotes himself to the sale
of pianos.
SMITH ACADEMY
GUITARS a n d MANDOLINS
Cannot Be Duplicated lor the Money
Which Will In Future Be Found On All
A trial order Is all w« ask
Wonder and American Model Band
and Orchestral Instruments
WRITE FOR A CATALOGUE OF SALABLE GOODS
MADE BY
Koerber-Brenner Music Company
C. G. CONN COMPANY, S5KE
Exclusively Wholesale
ST. LOUIS
THE
MUSIC
TRADE
REVIEW
41
Markneukirchen 1 will doubtless be there to of increasing country business as well as a source
greet him. Yes, I expect to buy more liberally of pleasure. Mr. Marsh does quite a mail-order
The Veteran Small Goods Man Leaves on His than ever before, for the orders I have taken
business on small goods throughout his State.
Annual
Buying
Trip—Interesting
Chat
justify this course."
The Harmony Co. are having an excellent de-
About Business Conditions—Most Hopeful as
Frank Scribner, the Weiss harmonica hero; mand for their line of violin cases. Although a
to the Outlook and When He Returns in
.1. Mock, secretary of the Wm. R. Gratz Import new departure with the company, they have al-
September Expects Everything Will be O. K. Co.; Henry Stadlmaier, vice-president and gen- ready made up a large stock in all sizes and are
—Those Who Saw Him Off.
eral manager of C. Bruno & Son, Inc.; M. E. shipping regularly.
Schoening, all shining lights in the small goods
Mr. Hill, manager of the small goods depart-
Wm. R. Gratz, of ihe Wm. R. Gratz Import firmament of New York, were aboard the ment of the Detmar Music Co., is compiling a
Co., 35-o7 West 31st street, New York, went "Cecilie" Tuesday morning wishing Mr. Gratz new catalog which will be out shortly.
abroad on his annual trip Tuesday, sailing via bon voyage.
the "Kronprinzessin Cecilie" of the North Ger-
W. R. McCLELLAND'S GOOD TRIP.
man Lloyd line, and landing at Bremen. He will
RUN
AROUND^HICAQO
TRADE.
W. R. McClelland, secretary of the National
be in Europe until fall, returning on the same
steamer, and sailing westward September 16 Retailers Believe Guitars and Mandolins Are to Musiical String Co., New Brunswick, N. J., has
been visiting a number of points in the West and
with his wife and daughter who has been on
Return to Popularity—Band Instrument Ac-
booked some good orders for Black Diamond
the continent for over two years studying under
tivity—Marsh Places Orders—Harmony Co.
strings,
which are so highly thought of by violin-
the masters of the Old World. Previous to his
News—Other Items.
ists, and which have had such an excellent sale
departure Mr. Gratz had a few words to say
in the music trade. He also secured some good
about the business situation here, and being a
(Special to The Review.)
orders for the Bell brand harmonicas—a purely
keen observer of passing events his views are
Chicago, April 11, 1908.
American specialty which has been steadily grow-
of unusual value to everyone who can appreciate
Chicago retailers believe firmly that guitars ing in favor with the trade. Mr. McClelland in a
the judgment of one of the cleverest and most and mandolins are due for a return to their
successful salesmen in the small goods branch former popularity. The past two months have recent talk stated that, judging from the business
done the first quarter of the year, the year's total
of the music trade:
witnessed a remarkable revival of Interest in would reach about 75 per cent, of that done last
"I find business straightening out, slowly to these instruments they say, and teachers de-
be sure, but nevertheless, surely," said Mr. clare they have not had so many pupils for year. This is the proportion quoted generally by
Gratz. "Our orders are very little below, in the years. "It looks as though the younger genera- leading piano men.
matter of percentages, from former years. Of tion were going back to the customs of their
KOCH'S EUROPEAN TRIP.
course, we naturally expected an increase, but parents, and I should not be at all surprised to
Ernst Koch, managing partner of the American
after going to Chicago and talking to our largest see the mandolin and the guitar become as popu-
buyers I am satisfied we have done exceedingly lar as before they commenced to wane a decade branch house of Ands. Koch, Trossingen, Ger-
many, goes to Europe next week. This is his
well. I am convinced fall trade will be great— ago," remarked one dealer.
heavier than last year, in fact. Fundamentally,
Wholesale small goods trade is improving usual journey to the factory, and he will be
the country was never so prosperous, and the slowly, but orders are said to be more plentiful abroad until about the middle of August. Mrs.
scare the weak and funny financiers and cheap from the Central West than from any other Koch and the baby go along to visit their folks.
politicians are trying to create over the political section at present. The revival of the mandolin Mr. Koch takes his farewell ride with his Ho-
situation is bosh of the worst sort. The crops and guitar is shown to some extent in current boken club to-morrow (Sunday), when they will
in the Middle West, I understand, are in the country orders, although by no means as marked tender him a good-bye dinner.
best of shape, and further west and northwest as in Chicago.
ADVERTISING AND SALES PUBLICITY.
the magnificent wheat and corn fields of the Band instruments are beginning to show slight
world are in a marvelous condition. East the signs of activity. The approach of Decoration
It is not half so hard to get trade as it is to
outlook is also bright, and I am in a very happy Day will, as usual, cause considerable prepara- retain it.
What an advertisement sets forth the adver-
frame of mind previous to my going abroad on tory buying. Then Fourth of July will augment
my regular buying trip, knowing that when I the interest, and this year the presidential cam- tiser should bring forth.
Don't jar the "funny bone" too much. Busi-
return in September business will be very much paign should cause an unusually good trade all
to my liking.
summer and fall. Depends on the campaign. ness is a serious matter.
"You know Paul Durrschmidt, of Durrschmidt But from present indications it will be a hot Every advertising man who lives to his pro-
& Bauer, Markneukirchen, who sailed March 31, one, with more of old-time oratory and brass band fession is an advance agent of optimism.
A customer dissatisfied, either in his purchase
went via the Mediterranean route, and I will exploitation than we have known for a long time.
probably catch up with him before he reaches
B. O. Marsh, musical instrument dealer of or by the service rendered, can be marked non-
home. He was due to arrive in Genoa, Italy, Decorah, la., was in Chicago this week, and be- returnable.
There are some unforgetable words and sen-
Saturday last, and then he goes to Switzerland sides placing orders for small goods purchased an
to visit relatives, and by the time he reaches automobile, which he expects will prove a means tences, or phrases that stick to the memory.
And they make an advertisement doubly effec-
tive.
Most men do not possess the knack of charging
fO
themselves with enthusiasm; they have to be
attached to another man's dynamo at frequent
intervals. The person who can "charge" men with
enthusiasm and selling energy quickly becomes a
leader among his fellows.—Printers' Ink.
WM. R. GRATZ J)FF TO EUROPE.
»"THE TRIO CORNET
"THE VIENNA WONDER"*™
"MILANO ORGANETTO ACCORDEONS
MANDOLIN MUSIC CO. ORGANIZED.
WRITE TO
WM. R. GRATZ IMPORT COMPANY, 35 and 37 West 31st St., New York
THE
CONN
A.ND THE
Union Label
ARE SYNONYMOUS
AND THE
Genuine Distinguishing Marks of Superiority
The Mandolin Music Co., Seattle, Wash., have
been incorporated, with a capital stock of $100,-
000. Incorporators—C. W. Stillwell and S. Mor-
rison.
M. J. Nerbovig has purchased the sheet music
and small goods stock of the Overman Music Co.,
Mankato, Minn., and will conduct those depart-
ments himself in a thoroughly up-to-date manner,
while Mr. Overman devotes himself to the sale
of pianos.
SMITH ACADEMY
GUITARS a n d MANDOLINS
Cannot Be Duplicated lor the Money
Which Will In Future Be Found On All
A trial order Is all w« ask
Wonder and American Model Band
and Orchestral Instruments
WRITE FOR A CATALOGUE OF SALABLE GOODS
MADE BY
Koerber-Brenner Music Company
C. G. CONN COMPANY, S5KE
Exclusively Wholesale
ST. LOUIS
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