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Music Trade Review

Issue: 1908 Vol. 46 N. 1 - Page 4

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPELLANE, Managing Editor
Executive and Reportorlal Stall:
Quo. B. KBIJ.HR,
L. B. BOWERS,
W. H. DYKES,
F . H. THOMPSON.
J . HATDBN CXARBNDON.
B. BBITTAIN WILSON,
L. J. CHAMBIBLIN,
A. J. NICKLIN.
BOSTON OFFICE:
BtBNBST L. WAITT, 278A Tremont S t
CHICAGO OFFICE:
B. P. VAN HABLINOBN. 195-197 Wabash Aye.
TELEPHONES : Central 414; Automatic 8043.
MINNEAPOLIS a i d ST. PAUL:
ST. LOUIS :
PHILADELPHIA t
R. W. KAUFMIAN.
ADOLF EDSTBN.
SAN FRANCISCO:
CHAB. N. VAN BUBBN.
S. H. GHAT, 2407 Sacramento S t
CINCINNATI. O.: NINA PDGH SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Baulngtaall S t , B. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at tfu New Ytrk Post Office *r Stctnd Oast Matter.
SUBSCRIPTION, (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol P I M O
The directory of piano manufacturing firms and corporations
_T~
~ ~
"
found on another page will be of great value, as a reference
MMaliclurtn
f o r d e a iers and others.
ness will be run on better and sounder lines during 1908 than for
the past few years. This will apply with equal truth to all lines of
trade. Credits will be scanned more closely than ever before and
the dealers as well will probably be careful in the selection of their
trade. They will seek quality sales rather than quantity sales. The
application of such principles will redound to the benefit of business
all along the line.
There is to-day a manifest desire on the part of many piano
dealers to cut out the low priced instalment sales. In fact, a num-
ber have written us that they propose to take nothing less than $8
a month on deferred payments, even on cheap pianos. Of course,
if this plan is followed in a large way it will decrease the out-
put, but it will also establish the business on a more stable footing
and place it in line, so far as business principles are concerned, with
all other industries.
Pianos have been sold too cheaply. In no other retail field
is it possible to secure the same amount of merchandise on such
trivial initial payments and small monthly stipends as many dealers
demand for their instruments. It's a good thing to have house
cleaning once in a while and get one's head out of the clouds down
to solid earth. A good many men figure their profits on a paper
basis and they never realize because they can be depreciated in such
a great degree that they are simply building castles in air so far
away are they from the actual value. The quicker this fictitious
valuation is cut out the better it will be for all, and as we view the
general trade situation 1908 will be the year in which more practical,
sound ideas will be directly applied to the conduct of piano business
than ever before.
i
Exposition Honors Won by The Review
1 O / ^ i O WILL not be a year for plunging in any sense. Men
X KJ \J\J will know more closely what it costs to make pianos
and
to market them than ever before. Business will be figured on
LONG DISTANCE TELEPHONES—NUMBERS 4677 and 4678 GRAMERCY
a narrow basis and the loose indifferent system of conducting various
Connecting all Department*.
Cable address: "Elblll New York."
enterprises will be in a large degree abandoned. Such conditions
as those which we have recently passed will naturally cause men
NEW YORK, JANUARY 4, 1908
to give closer analysis than ever before to the conditions which
directly environ their individual enterprises. The closer the
analysis, the greater the brain power brought to bear upon the
— EDITORIAL =
solution of business problems the better it will be for all.
What we need is system in business. If we study the history
HAS now passed into history and the latter part of it of great men in the industrial world we will surely find that the
basic principle which was instrumental in creating their growth
does not furnish pleasing reading to many of us, still
was the application of systematic rules and principles to every de-
when we take the entire year in retrospect and compare it with
preceding periods it will be found that it has really given a good partment of their enterprises. The actual cost in every department
will be more closely scrutinized than ever before. Men will not
account of itself in a business way. So far as it relates to this
accept approximate statements—they will desire to be accurately
particular industry it will rank as the best year from a business
informed and that after all is the kind of principle which if ap-
viewpoint when we figure 1906 out of the comparative list. It's
plied to the piano industry, will assist in its development in a power-
better than 1905 and exceeds the record of any preceding year.
The fall and holiday trade was demoralized on account of the con- ful manner. Organization and system are two great factors which
ditions existing in the financial world. Every trade was hard hit contribute to industrial growth. We may as well say intellectual
growth because every man must have a system in his daily life
and naturally the blow fell heaviest upon those industries which deal
else he retrogrades. He must live up to certain definite rules
with the luxuries of life. Those creations which are not absolutely
clearly defined and fixed. Then he will get more out of life and
necessary as home comforts have been in a measure left out of con-
more out of business than if conducted in a loose, slipshod, hap-
sideration until the financial clouds roll by. As a result the holiday
hazard manner.
trade in the piano line has been disappointing alike to manufacturers
and dealers. Large preparations had been made early in the season
T'S not the time for pessimistic views and there is really po
for a great holiday business and it would seem as if those prepara-
place for the pessimist in this world anyhow. The man who
tions made to take care of an increased trade were based upon the
is
always
fearful of the future and who sees nothing but dark
soundest kind of business reasoning. The conditions warranted
clouds
all
about
him is a dangerous individual to come in contact
extensive plans, and plans for piano making must be made some time
with.
His
very
presence
exudes a kind of poison which is harmful
in advance. Immediately after the Knickerbocker Trust Co. crash
in
a
great
degree
to
mental
peace, industrial happiness and the
came a cessation in purchases of all kinds all over the country.
financial
development
of
all
who
come under such influence. If
Even remote villages and towns were affected, but happily the at-
things
are
not
to
our
liking
there
is
no reason why we should give
mosphere is now clearing and in all sections business is rapidly
up
and
sit
down
and
ruminate
over
the
sad position into which we
assuming normal shape. Some time will be required before we
have
fallen.
It
is
not
manly—it
is
not
courageous and it's not
get back to the former conditions and in the meanwhile there is a
good
business.
powerful lot of business house cleaning in evidence.
Every man is a little human atom which will help to make the
great unit of a nation's success, and everyone can help to a sur-
USINESS men have gone more closely into details of their
prising degree in assisting to roll by the clouds of business depres-
enterprises. Many of them have never before examined so
sion which have so recently assailed us. Fortunately, all these condi-
closely into their affairs. They have never had the time to consider
tions are purely artificial. The sun shines just as brightly as before,
the little fragmentary pieces of their business structure and in the Old Mother Nature has been rich in her gifts. There is an in-
last two months they have had leisure to go into minute analysis of
creased demand for manufactured goods. There has been no sud-
everything which relates to the business and as a result much of
den annihilation of property, and the machinery of business should
the useless waste has been cut out. It is safe to predict that busi-
not be retarded indefinitely by any artificial clogging. There is
Grand Prim
Paris Exposition, 1900 Silver Medal. Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. . S t Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
I
B

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