Music Trade Review
Issue: 1907 Vol. 45 N. 7 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
T
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPDLLANE, Managing Editor
Executive and Reportorlal Staff:
Gmo. B. KBI.TIER,
W. H. DYKES,
F. H. THOMPSON*-
BMILIB FEANCES BAUBK,
L. E. BOWERS, B. BHITTAIN WILSON, WM. B. WHITE, L». J. CHAMBEELIN, A. J. NICRLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. VAN HAHLINGEN, 195-197 Wabasta Ave.
TELEPHONES : Central 414; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
EBNEST L. WAITT, 278A Tremont S t
PHILADELPHIA :
E. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO:
CHAS. N. VAN BUHEN.
S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND:
69 Baslnghall St., E. C.
,^1^ /
"'-
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York,
Entered at the New Ytrk Past Office as Secind Class Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, $2.00 per year;
Canada. $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
The directory of piano manufacturing firms and corporations
'
'
r
found on another page will be of great value, as a reference
MnuUctnreri
f o r dealers and others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900
Silver Medal. Charleston Exposition 1902
Diploma. Pan-American Exposition, 1901
Gold Medal...St Louis Exposition, 1004
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 174S and 1761 GRAMERCY
Connecting a l l Department*.
Cable address: "ElblU New York."
NEW YORK, AUGUST 17, 1907
EDITORIAL
F
HE finest piano purchasing population to be found in any place
in the world is that territory lying within a twenty mile
circle drawn about The Review offices, and if some of our
piano men would look closely into the possibilities of this limited
area they would find that there are thousands upon thousands of
undeveloped prospects close to their doors, a fact which some of
our department store men have long recognized. A scientific pro-
fessor has estimated that the capitalized value of the inhabitants of
Greater New York is nine billion dollars. This is but half more
than the value of the land area of Greater Ne.w York, exclusive
of buildings, and with the population steadily increasing there is
every reason to believe that New York can annually take care of
the product of a good many large size piano factories, and can dp
it easily at that, for it is still undeveloped territory. And it.is the
big advertiser—the progressive, up-to-date, tireless merchant who
will win the biggest results.
ROM present indications it would seem that fall business would
start in good season and it is now time to be up-and-doing.
Stock should be ordered and in shape and the man who hangs back
through fear and timidity will be apt to be left when the rush comes,
as it is bound to, for new instruments in the fall.
There are many excellent business men who say that the fall
of 1907 will be a record breaker as far as trade is concerned. We
do not know about that, nor do we believe that anyone can do any-
thing more than predict. As a matter of fact at the present time
there is a shortage of money. This shortage has been produced by
our great prosperity and half of the enterprises of the country to-
day are simply languishing because there is not enough money
easily obtainable to keep the wheels going at a faster rate. There
was a big concern which failed a while ago and its failure was
caused by the enormous amount of money which was required to
put into plants and equipments and just because they could not
secure sufficient cash at the right time they were forced to the wall
and yet they had enough orders on hand to keep the wheels going
for six months. Now these conditions seem unusual, but it is a
fact that the present tightness of money is caused by over-prosperity
rather than through fear.
S
PEAKING of the progressive merchant there is something of
an ethical nature which comes into his relations with those
with whom he does business. If we note the general character of
prominent advertisers throughout the country it will at once be
seen that leading advertisers are cultivating a sentiment in their
business relations with the people. They believe that it is a good
thing to keep alive sentiment in trade. There is a generous recog-
nition of the fact that errors will creep in occasionally no matter
how good the intention; and the higher conception that a merchant
has of his importance to a community the better his work will be.
I
T isn't alone the volume of business which the retailer succeeds
in doing, but it is the character of trade; in other words, trade
quality which tells. Lasting success in the piano business depends
upon the relations of the piano merchant to his customers. They
should be pleasant and cordial. One sale does not finish the trade,
possibilities, because to-day it should be understood that the piano
player under various names is a tremendous and aggressive force ;
in the trade and when a dealer has concluded a sale of a piano player '
he has not cut off all future profit which will come from a particu- 1
lar family to which he may have disposed of an instrument.
Frequent calls will be made and undoubtedly many rolls of music
will be purchased, all of which means a profit, so there must be for
the good of the merchant, most pleasant relations existing.
L
EADING men recognize the necessity of polite, intelligent,
prompt service in their establishments and they recognize the
fact that good morals and good manners are of as much importance
as good merchandising, and that the customers' comfort and con-
venience deserve first thought and that nothing but perfect satis-
faction should seal any sale. Sentiment in business is the stepping
stone toward quality in business, and the man who chiefly concerns
himself with but one idea, and that, the quantity of the year's busi-
ness, overlooks the great quality essential which counts for more
in the piano business than in some others. We could name some
institutions that we know have been conducting a quantity business.
They have out a good many instruments, but they have sold many %
of them to "undesirable citizens," and as a result the "comebacks" t
will be many. Some may have been overcharged for cheap pianos
sold out of their class, and they will learn it in time, and the senti-
ment which they will have towards the store which supplied them
will not be conducive to business increase.
A
QUALITY business is much better than a quantity business.
The piano merchant who is placing emphasis on the quality
ANY of the bonds of leading municipalities have not been
business studies the character of his sales closely and he knows that'
bought up when offered for sale recently simply because the
the percentage of delinquents will be very small in the instalment
people could do much better with money than purchasing city bonds.
department. That is what counts. If a merchant scans his instal-
It is to be hoped that some plan may be devised by Congress which
ment arrearages the story will be told quickly whether character
will afford relief to the business institutions of the country. But it and quality have been studied as carefully as they should have been.
is far better to have a condition like the present than to have fear
Good merchandising consists of many things. It consists in
and doubt exist as to the duration of the present era of prosperity.
not only delivering correct values to the people, but it also includes
Many good enterprises in perfectly healthy condition may be spoiled
delivering instruments which are sold on the deferred payment
by lack of ready funds. Of course these conditions will affect the
plan to the right people. It also consists of selling at the right
retail trade, but as far as actual alarm goes there is no occasion for price and the introduction of every possible device that will expedite
it. On the contrary, every man is justified in doing all that he can comfortable purchasing and the satisfactory delivery of all mer-
on a sound legitimate basis, and he should prepare for fall business
chandise and always a square deal to every customer which cannot
fa & sWs^htfal taatine'r. Thfe' p'fe*fent situation warrants confident*. be accon-ipHshe'd untess the sante p'rjee pn the s'amfe instruments are
M
THE
MUSIC TRADE
REVIEW
T
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPDLLANE, Managing Editor
Executive and Reportorlal Staff:
Gmo. B. KBI.TIER,
W. H. DYKES,
F. H. THOMPSON*-
BMILIB FEANCES BAUBK,
L. E. BOWERS, B. BHITTAIN WILSON, WM. B. WHITE, L». J. CHAMBEELIN, A. J. NICRLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. VAN HAHLINGEN, 195-197 Wabasta Ave.
TELEPHONES : Central 414; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
EBNEST L. WAITT, 278A Tremont S t
PHILADELPHIA :
E. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO:
CHAS. N. VAN BUHEN.
S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND:
69 Baslnghall St., E. C.
,^1^ /
"'-
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York,
Entered at the New Ytrk Past Office as Secind Class Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, $2.00 per year;
Canada. $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
The directory of piano manufacturing firms and corporations
'
'
r
found on another page will be of great value, as a reference
MnuUctnreri
f o r dealers and others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900
Silver Medal. Charleston Exposition 1902
Diploma. Pan-American Exposition, 1901
Gold Medal...St Louis Exposition, 1004
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 174S and 1761 GRAMERCY
Connecting a l l Department*.
Cable address: "ElblU New York."
NEW YORK, AUGUST 17, 1907
EDITORIAL
F
HE finest piano purchasing population to be found in any place
in the world is that territory lying within a twenty mile
circle drawn about The Review offices, and if some of our
piano men would look closely into the possibilities of this limited
area they would find that there are thousands upon thousands of
undeveloped prospects close to their doors, a fact which some of
our department store men have long recognized. A scientific pro-
fessor has estimated that the capitalized value of the inhabitants of
Greater New York is nine billion dollars. This is but half more
than the value of the land area of Greater Ne.w York, exclusive
of buildings, and with the population steadily increasing there is
every reason to believe that New York can annually take care of
the product of a good many large size piano factories, and can dp
it easily at that, for it is still undeveloped territory. And it.is the
big advertiser—the progressive, up-to-date, tireless merchant who
will win the biggest results.
ROM present indications it would seem that fall business would
start in good season and it is now time to be up-and-doing.
Stock should be ordered and in shape and the man who hangs back
through fear and timidity will be apt to be left when the rush comes,
as it is bound to, for new instruments in the fall.
There are many excellent business men who say that the fall
of 1907 will be a record breaker as far as trade is concerned. We
do not know about that, nor do we believe that anyone can do any-
thing more than predict. As a matter of fact at the present time
there is a shortage of money. This shortage has been produced by
our great prosperity and half of the enterprises of the country to-
day are simply languishing because there is not enough money
easily obtainable to keep the wheels going at a faster rate. There
was a big concern which failed a while ago and its failure was
caused by the enormous amount of money which was required to
put into plants and equipments and just because they could not
secure sufficient cash at the right time they were forced to the wall
and yet they had enough orders on hand to keep the wheels going
for six months. Now these conditions seem unusual, but it is a
fact that the present tightness of money is caused by over-prosperity
rather than through fear.
S
PEAKING of the progressive merchant there is something of
an ethical nature which comes into his relations with those
with whom he does business. If we note the general character of
prominent advertisers throughout the country it will at once be
seen that leading advertisers are cultivating a sentiment in their
business relations with the people. They believe that it is a good
thing to keep alive sentiment in trade. There is a generous recog-
nition of the fact that errors will creep in occasionally no matter
how good the intention; and the higher conception that a merchant
has of his importance to a community the better his work will be.
I
T isn't alone the volume of business which the retailer succeeds
in doing, but it is the character of trade; in other words, trade
quality which tells. Lasting success in the piano business depends
upon the relations of the piano merchant to his customers. They
should be pleasant and cordial. One sale does not finish the trade,
possibilities, because to-day it should be understood that the piano
player under various names is a tremendous and aggressive force ;
in the trade and when a dealer has concluded a sale of a piano player '
he has not cut off all future profit which will come from a particu- 1
lar family to which he may have disposed of an instrument.
Frequent calls will be made and undoubtedly many rolls of music
will be purchased, all of which means a profit, so there must be for
the good of the merchant, most pleasant relations existing.
L
EADING men recognize the necessity of polite, intelligent,
prompt service in their establishments and they recognize the
fact that good morals and good manners are of as much importance
as good merchandising, and that the customers' comfort and con-
venience deserve first thought and that nothing but perfect satis-
faction should seal any sale. Sentiment in business is the stepping
stone toward quality in business, and the man who chiefly concerns
himself with but one idea, and that, the quantity of the year's busi-
ness, overlooks the great quality essential which counts for more
in the piano business than in some others. We could name some
institutions that we know have been conducting a quantity business.
They have out a good many instruments, but they have sold many %
of them to "undesirable citizens," and as a result the "comebacks" t
will be many. Some may have been overcharged for cheap pianos
sold out of their class, and they will learn it in time, and the senti-
ment which they will have towards the store which supplied them
will not be conducive to business increase.
A
QUALITY business is much better than a quantity business.
The piano merchant who is placing emphasis on the quality
ANY of the bonds of leading municipalities have not been
business studies the character of his sales closely and he knows that'
bought up when offered for sale recently simply because the
the percentage of delinquents will be very small in the instalment
people could do much better with money than purchasing city bonds.
department. That is what counts. If a merchant scans his instal-
It is to be hoped that some plan may be devised by Congress which
ment arrearages the story will be told quickly whether character
will afford relief to the business institutions of the country. But it and quality have been studied as carefully as they should have been.
is far better to have a condition like the present than to have fear
Good merchandising consists of many things. It consists in
and doubt exist as to the duration of the present era of prosperity.
not only delivering correct values to the people, but it also includes
Many good enterprises in perfectly healthy condition may be spoiled
delivering instruments which are sold on the deferred payment
by lack of ready funds. Of course these conditions will affect the
plan to the right people. It also consists of selling at the right
retail trade, but as far as actual alarm goes there is no occasion for price and the introduction of every possible device that will expedite
it. On the contrary, every man is justified in doing all that he can comfortable purchasing and the satisfactory delivery of all mer-
on a sound legitimate basis, and he should prepare for fall business
chandise and always a square deal to every customer which cannot
fa & sWs^htfal taatine'r. Thfe' p'fe*fent situation warrants confident*. be accon-ipHshe'd untess the sante p'rjee pn the s'amfe instruments are
M
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