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Music Trade Review

Issue: 1907 Vol. 45 N. 23 - Page 4

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
ITHE
MUJIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPELLANE, Managing Editor
Executive and Reportorlal Staff:
Quo. B. KBTiiiiBB,
W. H. DYKES,
F. H. THOMPSON.
J. HATDDN CIARDNDON.
L. B. BOWBRS, B. BBITTAIN WILSON, WM. B. WHITB, L. J. CHAUBERLIN, A. J. NICTCLIN.
••STON OFFICE:
CHICAGO OFFICE:
B. P. VAN HAHLINGKN, 195-197 Wabash Ave.
TELEPHONES : Central 414; Automatic 8645.
PHILADELPHIA!
MINNEAPOLIS u d ST. PAUL i
ST. LOUIS:
R. W. KA0JTMAN.
ADOLF BDSTBN.
CHAS. N. VAN BUBBN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
BBNXST L. WAITT, 278A Tremont S t
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Baslnghall St, B. C.
W. Lionel Bturdj, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the Ntw Y»rk Pett Office *r Stc0nd Class Matter.
SUBSCRIPTION. (Including postage). United States and Mexico, 12.00 per j e a r ;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
^
Directory ol Plaao
The directory of piano manufacturing firms and corporations
~
~ 1
found on another page will be of great value, as a reference
MMnliclurcn
f o r Exposition Honors Won by The Review
Grand Prig
Paris Exposition, 1900
Silver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. . S t Louis Exposition, 1904
Gold Medal. . . . Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Department*.
Cable address: "Elblll New York."
NEW YORK, DECEMBER 7. 1907
EDITORIAL
leadership. It demands good commanders in order to direct the
forces successfully. Such times as we have encountered during
the past month and part of the present month are not particularly
pleasant for the timid business men, and some of them are so timid
that they are engaged in frightening each other. This country is
all right. It is perfectly sound and it is not going to the demnition
bow wows. Even if we are frightened ourselves we should not try
to scare our neighbors to death by yelling fire.
It is a good time if we have any money to spare to take up
bargains either in stocks, real estate, pianos or other good.mer-
chandise. If you have a small business- try to make it bigger and
not let foolish fear frighten you into making it smaller.
I
T is the time to do business along business lines and exercise
sound judgment in making sales. It is the time for quality
sales and not quantity sales. It is the time to sell to people who
can meet their obligations. Whether in wholesale or retail lines it
is the time to be careful of credits. It is the time to extend busi-
ness legitimately on the profits of the business and not on the ability
of the proprietor to float paper with hot air and other like methods.
It isn't the time for red light hurrah policies, but the time for good
sober judgment and the time above all things to keep cool. If you
have men at work it is best to keep them there. If you have sales-
men who are doing fairly well it is best to hold them and not reduce
the selling efficiency of your business to too low an ebb. It is not
the time to get frightened into discharging them because it will
hurt your business needlessly. It is the time to keep solidly at work.
Work harder than ever. Keep your head on your shoulders be-
cause this is the time when money can earn money. Join the class
that doesn't get frightened without knowing what about. If you
belong to the not easily frightened class and use your chances now
you will look back to these times as your good times when you
took a step forward.
T
HE country is sound. It is richer than ever and it is by far
the richest in the world. The panic is purely artificial and
should be so estimated. In such times as these there are always
a lot of people who are willing to be rumor carriers and to add to
the complexity of the business situation rather than to assist in
clearing it up. They love to be bearers of bad news and while
we haven't kept exact tab ion the reports it is safe to say that no
less than thirty to forty firms in the music trade have been re-
ported in a bad way financially during the past few weeks. As a
matter of fact there hasn't been a single failure in the music trade
industry since the beginning of the panic. What a record that is!
There has been an extremely small number of failures in com-
mercial lines. The way in which rumors of approaching failures
have been started maliciously is hardly understandable. Some
papers through maliciousness and damnphoolishness have aided and
abetted* these rumors, and this is one of the most amazing features
of this recent depression. How any paper through maliciousness
can be the medium of rumor vending from one establishment to
another in such times as these is beyond our comprehension. No
man whose moral instincts are so blunted and whose ideas of life
and principles are so warped could obtain a position on this paper
for fifteen minutes when such facts were known.
\ DEALER who has been a subscriber for The Review for more
1~\,
than a quarter of a century writes: "I congratulate you
upon your issue of last week. It certainly is an amazing publica-
tion, one that reflects great credit upon your enterprise and ability
to have produced such a paper in such times. It shows confidence
and its whole influence is helpful. It encourages one and helps
along confidence and that's what we need in these days. I had
supposed that I knew the New York music trade industry pretty
well, but I am surprised at some of the facts which you have
brought forth in this publication showing the music trade resources
of a single city. Well may New York be proud of the music trade
industry and well may it be proud of The Music Trade Review. It
does not falter in the slightest in its good work whether times are
good or not."
Naturally such a letter is pleasant reading from an editorial
viewpoint because it pats us sort o' smoothly and gently like on
the back and tells us what nice boys we are and most men had
rather be praised than damned, but there is a special point made in
HE right way to restore confidence is for everyone to do his
the communication which is well worth emphasizing in a large
part and not believe in or assist in circulating false and even
way and that is that publicity of the right kind helps to restore
malicious stories about individuals and business interests. Business
confidence. That was one of the reasons that prompted us to bring men will at once understand the correctness of this statement and
forth such a publication just at the present time. The more people
none but those of warped visions will yield to impulses to listen to
that can be influenced to thinking right the better it will be for the
and aid in circulating idle stories. It is a mean, cowardly and
country, and the people who have cold shivers running down their cruel offense and all right-minded persons should avoid men who
backs simply because we have struck an unexpected slump, are not
dispense evil tales in their presence regarding the standing of indi-
the ones who are business builders.
viduals.
This is the time when we should be extremely careful what we
say regarding credits.
EN who are easily rattled at the first blow of adversity are
not Empire creators. They would not make good soldiers
because they would turn their backs to the enemy at the first rattle
OR two weeks we have been presenting a variety of views of
of musketry. What we need is good, courageous chaps who can
leading dealers in the various sections of the country upon
face the guns and listen with composure to the rattle of the stray
existing trade conditions and this week we are continuing the
volleys which are being directed toward them. Life is a great
same plan. Our object in this is to show the true condition of
battleground and commercial war is waged more unrelentingly than
affairs in every part of the country, and it is pleasing to note that
bloody encounters on hard fought fields. It requires, too, good
there is a dominating feeling of optimism in these communications.
T
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