Music Trade Review
Issue: 1907 Vol. 45 N. 2 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
41
What a little Victor dealer did
A "little" dealer who was impressed by Victor advertisements decided to follow
our suggestions, and boom his business.
"The Victor people/' he said to himself, "sold $20,000,000 worth of goods in
1906, as compared with $12,000,000 worth in 1905. That sounds as if they ought to
know what they're talking about. Guess I'll try their scheme! "
He started to advertise in the local papers—showing that he appreciated the value
of our magazine advertising, and wanted to get his share of business from the
56,000,000 prospective Victor customers that we reach every month.
He made an attractive window display—brightened his store up —ordered a few
extra Victors—got a good stock of the latest records—and distributed some catchy
circulars among his customers and neighbors.
The whole thing didn't cost much but it was a lot of money for him to spend.
He had faith in the Victor people, and he did the things we have been telling you
to do, confident that he would come out a winner.
And he did !
That "little" dealer is now one of the big fellows—and he is still growing. He
has Victrolas and Aux-e-to-phones to-day where he couldn't have put in a Victor V
a few months ago.
Wouldn't it pay you to boom things like that " little " dealer ?
"P. S.—Here's a suggestion that a host of other dealers have followed with splendid results: Place standing
orders for the new records with your distributor, and push this feature. (Keeps your customers calling at least
once a month—they look for them.)
Artistic Monthly Supplements furnished free for this purpose.
Victor Talking Machine Company
Camden, N. J., U. S. A.
Full information and prices can be obtained of any of the Victor Distributors as follows:
Altoona. Pa
Atlanta, Ga
Baltimore, Md
W. H. & L. C. Wolfe.
Alexander-Elyea Co.
Phillips & Crew Co.
Cohen & Hughes.
E. F. Droop & Sons Co.
H. R. Eisenbrandt Sons.
Wm. McCallister.
Birmingham, Ala
E. E. Forbes Piano Co.
Boston, Mass
Oliver Ditson Co.
Eastern Talking Machine Co.
M. Steinert & Sons Co.
Brooklyn, N. Y
American Talking Machine Co.
Buffalo. N. Y
W. D. Andrews.
Canton, 0
The Klein & Heffelman Co.
Charlotte, N. C
Stone & Barringer Co.
Chicago, III
Lyon & Healy.
The Talking Machine Co.
The Rudolph Wurlitzer Co.
Cincinnati. O
The Rudolph Wurlitzer Co.
Cleveland. O
W. H. Buescher & Sons.
Collister & Sayle.
Eclipse Musical Co.
Columbus. O
The Perry B. Whitsit Co.
Dallas, Tex
Thos. Goggan & Bro.
Dayton, O
The John A. Fetterly Co.
Denver, Colo
Knight-Campbell Music Co.
Des Moines, Iowa
Edward H. Jones & Son.
Detroit, Mich
Grinnell Bros.
Dubuque. Iowa
Harger & Blish.
Duluth. Minn
French & Bassett
El Paso, Texas
W. G. Walz Co.
Galveston. Tex
Thos. Goggan & Bro.
Grand Rapids, Mich.J. A. J. Friedrich.
..S. A. Floyd.
Harrisburg, Pa
Honolulu. T.H
.. Bergstrom Music Co.
Indianapolis, Ind. .. ,.C. Koehring & Bro.
Jacksonville, Fla ..Metropolitan Talking Machine Co.
Kansas City, Mo
• •J. W. Jenkins Sons Music Co.
J. F. Schmelzer & Sons Arms Co.
Little Rock. Ark,... ..O. K. Houck Piano Co.
Los Anrfeles, Cal.. ..Sherman, Clay & Co.
..O. K. Houck Piano Co.
Memphis, Tenn.
E. E. Forbes Piano Co.
Milwaukee. Wis... ..McGreal Bros.
The Boston Store.
Minneapolis, Minn ..Minnesota Phonograph Co.
..Wm. H. Reynalds.
Mobile. Ala
Montreal. Canada.. ..Berliner Gramophone Co., Ltd.
Nashville, Tenn.... ..O. K. Houck Piano Co.
Newark. N. J
• •Price Phono. Co.
Newark, O.
..Ball-Fintze Co.
New Haven, Conn.. ..Henry Horton.
New Orleans, La.. • . Nat'l Auto. Fire Alarm Co.
Philip Werlein, Ltd.
New York. N. Y ... . Bettini Phonograph Co., Ltd.
Blackman Talking Machine Co.
Sol. Bloom.
C. Bruno & Son.
I. Davega, Jr.
S. B. Davega.
Chas. H. Ditson & Co.
The Jacot Music Box Co.
Landay Brothers.
The Rcgina Music Box Co.
Stanley & Pearsall.
Benj. Switky.
Victor Distributing & Export Co.
..A.
Hospe Co.
Omaha, Neb.
Nebraska Cycle Co.
Piano Player Co.
Peoria III
.Chas. C. Adams & Co.
J. Heppe & Son.
Philadelphia. Pa..-. .C.
Musical Echo Company
Penn Phonograph
g p h Co., , Inc.
Li
Bh & Brother.
Bh
Louis
Buehn
Western Talking Machine Co.
H. A. Weymann & Son.
Pittsburg. Pa
Pittsburg Phonograph Co.
Powers & Henry Co.
Standard Talking Machine Co.
Portland, Me.
• Cressey & Allen.
Portland Talking Machine Co.
Portland, Ore
• Sherman, Clay & Co.
Providence, R. I
• J. Samuels & Bro.
.The Cable Co.
Richmond, Va
W. D. Moses & Co.
Rochester, N. Y
The Talking Machine Co.
Rock Island, III
• Totten's Music House.
Salt Lake City. Utah . Carstensen & Anson Music Co.
San Antonio, Tex.., • Thos. Goggan & Bro.
San Francisco, Cal • • • Sherman, Clay & Co.
Savannah, Ga
••Youmans & Leete.
Seattle, Wash
• Sherman, Clay & Co.
Sioux Falls. S. D.... • Sioux Falls Talking Mach. Exchange.
Spokane. Wash
• Eiler's Piano House.
St. Louis, Mo
• O. K. Houck Piano Co.
Koerber-Brenner Music Co.
St. Louis Talking Machine Co.
,.W.
T. Dyer & Bro.
St. Paul. Minn
Koehler & Hinrichs.
,W.
D. Andrews.
Syracuse, N. Y ,
.The Hayes Music Co.
Toledo. O
A. J. Rummel Arms Co.
Whitney & Currier Co.
Washington. D. C . ..John F. Ellis & Co.
S. Kann & Sons Co.
10.
THE
MUSIC TRADE
REVIEW
41
What a little Victor dealer did
A "little" dealer who was impressed by Victor advertisements decided to follow
our suggestions, and boom his business.
"The Victor people/' he said to himself, "sold $20,000,000 worth of goods in
1906, as compared with $12,000,000 worth in 1905. That sounds as if they ought to
know what they're talking about. Guess I'll try their scheme! "
He started to advertise in the local papers—showing that he appreciated the value
of our magazine advertising, and wanted to get his share of business from the
56,000,000 prospective Victor customers that we reach every month.
He made an attractive window display—brightened his store up —ordered a few
extra Victors—got a good stock of the latest records—and distributed some catchy
circulars among his customers and neighbors.
The whole thing didn't cost much but it was a lot of money for him to spend.
He had faith in the Victor people, and he did the things we have been telling you
to do, confident that he would come out a winner.
And he did !
That "little" dealer is now one of the big fellows—and he is still growing. He
has Victrolas and Aux-e-to-phones to-day where he couldn't have put in a Victor V
a few months ago.
Wouldn't it pay you to boom things like that " little " dealer ?
"P. S.—Here's a suggestion that a host of other dealers have followed with splendid results: Place standing
orders for the new records with your distributor, and push this feature. (Keeps your customers calling at least
once a month—they look for them.)
Artistic Monthly Supplements furnished free for this purpose.
Victor Talking Machine Company
Camden, N. J., U. S. A.
Full information and prices can be obtained of any of the Victor Distributors as follows:
Altoona. Pa
Atlanta, Ga
Baltimore, Md
W. H. & L. C. Wolfe.
Alexander-Elyea Co.
Phillips & Crew Co.
Cohen & Hughes.
E. F. Droop & Sons Co.
H. R. Eisenbrandt Sons.
Wm. McCallister.
Birmingham, Ala
E. E. Forbes Piano Co.
Boston, Mass
Oliver Ditson Co.
Eastern Talking Machine Co.
M. Steinert & Sons Co.
Brooklyn, N. Y
American Talking Machine Co.
Buffalo. N. Y
W. D. Andrews.
Canton, 0
The Klein & Heffelman Co.
Charlotte, N. C
Stone & Barringer Co.
Chicago, III
Lyon & Healy.
The Talking Machine Co.
The Rudolph Wurlitzer Co.
Cincinnati. O
The Rudolph Wurlitzer Co.
Cleveland. O
W. H. Buescher & Sons.
Collister & Sayle.
Eclipse Musical Co.
Columbus. O
The Perry B. Whitsit Co.
Dallas, Tex
Thos. Goggan & Bro.
Dayton, O
The John A. Fetterly Co.
Denver, Colo
Knight-Campbell Music Co.
Des Moines, Iowa
Edward H. Jones & Son.
Detroit, Mich
Grinnell Bros.
Dubuque. Iowa
Harger & Blish.
Duluth. Minn
French & Bassett
El Paso, Texas
W. G. Walz Co.
Galveston. Tex
Thos. Goggan & Bro.
Grand Rapids, Mich.J. A. J. Friedrich.
..S. A. Floyd.
Harrisburg, Pa
Honolulu. T.H
.. Bergstrom Music Co.
Indianapolis, Ind. .. ,.C. Koehring & Bro.
Jacksonville, Fla ..Metropolitan Talking Machine Co.
Kansas City, Mo
• •J. W. Jenkins Sons Music Co.
J. F. Schmelzer & Sons Arms Co.
Little Rock. Ark,... ..O. K. Houck Piano Co.
Los Anrfeles, Cal.. ..Sherman, Clay & Co.
..O. K. Houck Piano Co.
Memphis, Tenn.
E. E. Forbes Piano Co.
Milwaukee. Wis... ..McGreal Bros.
The Boston Store.
Minneapolis, Minn ..Minnesota Phonograph Co.
..Wm. H. Reynalds.
Mobile. Ala
Montreal. Canada.. ..Berliner Gramophone Co., Ltd.
Nashville, Tenn.... ..O. K. Houck Piano Co.
Newark. N. J
• •Price Phono. Co.
Newark, O.
..Ball-Fintze Co.
New Haven, Conn.. ..Henry Horton.
New Orleans, La.. • . Nat'l Auto. Fire Alarm Co.
Philip Werlein, Ltd.
New York. N. Y ... . Bettini Phonograph Co., Ltd.
Blackman Talking Machine Co.
Sol. Bloom.
C. Bruno & Son.
I. Davega, Jr.
S. B. Davega.
Chas. H. Ditson & Co.
The Jacot Music Box Co.
Landay Brothers.
The Rcgina Music Box Co.
Stanley & Pearsall.
Benj. Switky.
Victor Distributing & Export Co.
..A.
Hospe Co.
Omaha, Neb.
Nebraska Cycle Co.
Piano Player Co.
Peoria III
.Chas. C. Adams & Co.
J. Heppe & Son.
Philadelphia. Pa..-. .C.
Musical Echo Company
Penn Phonograph
g p h Co., , Inc.
Li
Bh & Brother.
Bh
Louis
Buehn
Western Talking Machine Co.
H. A. Weymann & Son.
Pittsburg. Pa
Pittsburg Phonograph Co.
Powers & Henry Co.
Standard Talking Machine Co.
Portland, Me.
• Cressey & Allen.
Portland Talking Machine Co.
Portland, Ore
• Sherman, Clay & Co.
Providence, R. I
• J. Samuels & Bro.
.The Cable Co.
Richmond, Va
W. D. Moses & Co.
Rochester, N. Y
The Talking Machine Co.
Rock Island, III
• Totten's Music House.
Salt Lake City. Utah . Carstensen & Anson Music Co.
San Antonio, Tex.., • Thos. Goggan & Bro.
San Francisco, Cal • • • Sherman, Clay & Co.
Savannah, Ga
••Youmans & Leete.
Seattle, Wash
• Sherman, Clay & Co.
Sioux Falls. S. D.... • Sioux Falls Talking Mach. Exchange.
Spokane. Wash
• Eiler's Piano House.
St. Louis, Mo
• O. K. Houck Piano Co.
Koerber-Brenner Music Co.
St. Louis Talking Machine Co.
,.W.
T. Dyer & Bro.
St. Paul. Minn
Koehler & Hinrichs.
,W.
D. Andrews.
Syracuse, N. Y ,
.The Hayes Music Co.
Toledo. O
A. J. Rummel Arms Co.
Whitney & Currier Co.
Washington. D. C . ..John F. Ellis & Co.
S. Kann & Sons Co.
10.
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