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THE MUSIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
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Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New Y»rk Pest Office as Stctnd Class Matter.
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Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman BUI.
Directory ot M o o
The directory of piano manufacturing firms and corporations
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«
found on another page will be of great value, as a reference
MsanUetnrcri
f o r de alers and others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900
Silver Medal. Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. .St Louis Exposition, 1904
Qold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Department*.
Cable address: "Elblll New York."
NEW YORK, NOVEMBER 9, 1907
EDITORIAL
B
USINESS conditions are constantly improving and banking
conditions so far as New York is concerned have become
fairly normal. Plenty of investors are now buying up interest
bearing stocks of various kinds and there is a belief existing in
financial circles that business will go ahead even at a pace consider-
ably accelerated over that which was in evidence just before the
financial flurry of last month. The country is all right. The se-
curities which cover American property cannot stay low. The
wealth they stand for is too enormous and the earning power too
great to make such a thing possible.
There is everywhere a manifest desire to bring money out
from hiding places which it sought during the short lived panic and
invest it. In order to do good the dollar must be kept at work
and the man with the dollar contributes so much to his own se-
curity and the country's strength when he lets his dollar work. It's
useless when hoarded.
C
OLLECTIONS have been somewhat slow during the past two
weeks. That was to be expected as the immediate outcome
of the financial crisis here in this city, but during the last week
there has been a decided improvement. Money is moving more
freely and bills of various kinds are being paid promptly. Of
course, many men will find the panic an easy excuse for not meet-
ing their obligations as they mature. It will be easy to blame the
flurry for a whole lot of things which would come along in the
ordinary course of business, and plenty of men will avail them-
selves of the opportunity, blaming the recent financial condition in
New York as one of the chief reasons why they cannot meet past
due accounts promptly.
T
HE wave of dementia financia which swept the country seemed
to arouse temporarily considerable fear. It is surprising how
business men who are usually cool headed get frightened so easily.
A number wired in cancellations of orders and seemed to lose their
heads on a number of matters, but since the quieting down of con-
REVIEW
ditions they have requested shipments of goods in accordance with
original orders. There is no good reason why business men should
be alarmed a.t the present outlook. This country has a stability
which has been thoroughly tested and it stood like a rock. Ten
years ago if the same conditions had prevailed it would have been
a long time before the country would have recovered from the shock,
but to-day the excitement was short-lived. The unshakable finan-
cial structure of the country was never displayed to better advantage
than during the busy week in New York last month.
The reserve financial strength of this country is simply over-
whelming. Nothing can stop it.
W
HEN the current of affairs runs along quietly and peace-
fully we give little thought to the influence of the press,
but let the state or nation face an industrial revolution—let there
be an upheaval of labor, or let some great disaster occur, then the
real power of the press becomes apparent. During the recent panic
here if the utterances of the Metropolitan dailies had been intem-
perate, runs could have been created on every savings bank in New
York, even to a point which would have threatened the peace and
safety of the city.
It is a matter of satisfaction to every journalist to know that
the great power wielded by the members of the craft is rarely ever
misused. Those who conduct the great papers of this country are
invariably men of high ideals. It is right that journalism should
occupy a high position among the professions of this country.
Music trade journalism would have won a much higher position in
the estimation of the members of this trade had it always been
honestly conducted. The blackmailer, however, has left an im-
print upon the music trade journalism that will take a whole genera-
tion to completely efface.
It is the abusive form of trade journalism which has helped
to discredit it. Journalism is- a business just like any other enterprise,
but the editor holds a position different from the ordinary business
man because his influence is far-reaching, he can make and unmake
reputations of others, and be it said as a whole that trade journal-
ism has been of assistance to the industry, and every fair-minded
man concedes its usefulness in promoting interest in special
products.
Newspaper men should be trustworthy, honest, and above all,
loyal. It is traditional that a good newspaper man can be trusted
with information which will be held sacred until such time as it is
released by informants. It is true, too, that the wastebasket gets
more sensational news than do the readers of a paper.
I
N Germany they exercise a curious form of censorship over
advertising and the following, from a foreign exchange, illus-
trates well the present condition in that country:
In connection with the censorship of advertisements in Ger-
many, we learn that a firm which spends a million a year in telling
the public of its medicine has been told by Germany that if it ad-
vertises any more in that country it must condense its announce-
ments down to a couple of inches. Recently these advertisers took
a quarter of a single column in a German newspaper. A few days
after the advertisement appeared the publisher wrote to the adver-
tisers stating that he had been summoned and fined for "bombastic"
advertising. No other advertiser occupied more than one or two
inches of space, and one of the subscribers to the newspaper in-
formed the local police that the quarter of a column—although it
set forth the value of the medicine in terms of the strictest modera-
tion—was offensive and irritating to the reader. The authorities
did not in any way question the efficacy of the medicine; the sole
objection was that an advertisement that occupied so large a space
was offensive to the readers. The Fatherland is extremely strict
in its supervision of advertising. A patent medicine vendor is not
permitted to announce the disease his wares are intended to cure.
Only the general effect it may have upon the system can be set
forth, and the reader must himself conclude for what particular
ailment it is intended.
BIG Southwestern concern states to The Review: "Business
is good in this part of the country. It is running ahead
of last year, although collections are somewhat slow. The very
favorable weather before harvest time insured good crops in
both corn and cotton, while in certain sections may be short if the
high prices continue, they will in a large measure overcome the ill
A