Music Trade Review

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THE MUSIC TRADE REVIEW
the promoters desire that it shall not be attributed to the great cata-
log houses located in that city. The catalog houses are busy.
They are not working in the open, and the regular dealer should
not be asleep.
T
HE policy of progressiveness is necessary if the piano dealer
is to succeed. He cannot hope to place in a good stock of
instruments and expect the public to find him out. He cannot stop
there. He must let the people know just exactly what he is doing
and what line of instruments he carries. Persistent hounding is
what counts. Too much cannot be said on the subject of persist-
ency when advertising. Nine-tenths of those who are wont to tell
of non-paying advertising, way down deep in their hearts, know full
well that the cause for their failure to make good was due to spas-
modic advertising.
Keeping everlastingly at it is one of the rules of successful
advertising
T
HE stupendous undertaking of separating the two American
hemispheres by cutting a ditch through the Isthmus of Pan-
ama serves to dwarf in comparison some of the great canal digging
jobs in the course of development in the United States. We are
apparently entering upon an era of canal building as enthusiastically
as we did upon railroad building a quarter of a century ago. Canal
projects are looming up in all parts of the country.
It's strange when we stop to consider that in the early days
canals were blighted by the railroads, and now the pendulum has
swung back and we are witnessing a period of canal building the
like of which has never been seen.
The enlargement of the Erie Canal is the vast work which
New York State has on hand. Canada is improving her canal sys-
tem and canals are projected in a number of other points. The old
Cape Cod canal which has been hanging fire since the Pilgrim
Fathers considered it for the first time is now revived again and
will be cut through. Then there will be an inside waterway reach-
ing from Boston to Florida by canals. The Chicago Drainage
canal will be extended. There is no doubt of that. Canals are
necessary to-day, because the population has increased at a marvel-
ous rate and manufacturing, agriculture and mining are all making
such strides that the railroads are absolutely unable to carry the
products.
M
USIC trade men in Chicago have taken a great interest in
this Chicago Canal and the chairman of the Chicago Com-
mission is Col. E. S. Conway, who is known to be a prodigious
worker in behalf of anything he undertakes. Other prominent men
in the music trade are working with him and there is no question
but that this canal will come all right in time and the products of
the West will move down the Mississippi Valley by water to the
sea. Wonderful changes are going on in the transportation line
and in the end it will mean a cheapening of freight because a water
route means a free route so to speak. A direct connection of the
Illinois and Mississippi rivers is made by canal by extending the
present drainage canal to swell the commerce of the Mississippi
River and give a free outlet from the lakes to the Gulf of Mexico.
All the people residing in the Mississippi Valley are in favor of this
project and, although the desired appropriation from Congress was
voted down at the last session, there is a strong belief that it will
pass at the next session. The benefit to the people of the great
Middle .West, by such a system of canals and rivers from the Great
Lakes to the Gulf, would undoubtedly be enormous. Traffic on
the Mississippi has never kept pace with the growing importance
of the section through which it passes, and river commerce is likely
to increase tremendously in the next twenty years. The canal
scheme, like the western irrigation schemes, is backed by such a
large and important section of the country that it is merely a ques-
tion of time before the Federal Government will be forced into do-
ing the work. But such an extensive appropriation will not be
obtained unless a similar one is made for improving and developing
the inside w T ater route from New York to Florida. The advocates
of the two schemes must pair off their demands and either com-
promise or totally defeat each other. In the present mood of the
people for more and better transportation facilities, both canal
schemes must eventually come to pass, and it will be possible then
almost to circumnavigate the eastern half of the United States by
water, without venturing outside on the ocean at any point.
Advertise intelligently.
Profit is honesty's worst enemy.
Freakishness doesn't indicate individuality.
A man's true wealth is the good he does in this world.
"The noblest study of mankind is man"—and the most profitable for
the advertiser.
Sellers of goods that are wanted only for a brief season should tell
their story early and often.
It is a paradoxical fact that when you get the best of a man you im-
mediately develop his worst.
Unpriced goods that are in the show-window miss an advantage, The
marked low prices invite buyers.
The man who puts in all his time waiting for a prospect to turn up
wonders why his salary is never raised.
Even in these days you can't successfully substitute electric light
for sunshine when it comes to making hay.
"Do you go to Sunday school regularly, my little man?"
sometimes I'm so sick that I stay home and enjoy myself."
"No, sir;
Build up an advertisement in the way it should go, and when it gets
into the printer's hands see that it does not depart from that way.
Mrs. Swim—I didn't think much of the close of the sermon.
Mr. "Swim—Perhaps you were thinking more of the clothes of the
congregation.
AT REGULAR RATES.—Miss Matilda Owens hung on the arm of the
editor of the Lanceville Bugle, to whom she had been engaged for three
years, and endeavored to turn his gaze toward the sky.
"Just notice the moon, William!" she said, in a melting voice.
"At the usual rates, Matilda, I shall be happy to do so," he replied.
Come, come, you knocker, don't you know that advertising space that
is really worth anything at ail is far too expensive to be used as a knocker's
scheme? Talk business—your business. The other fellow may have short-
comings—many of them—but leave it to the dear reader to find out for
himself. He will appreciate them more.
HE LEFT THE HOUSE.—While a lady was feeding a .hungry tramp
the other day she discovered he was pocketing her silver spoons.
Opening the door, she exclaimed: "Drop those spoons, you scoundrel,
and leave the house!"
"But, madam
"
"Leave the house, I say!" screamed the infuriated woman. "Leare
the house!"
'I go, madam," said the tramp, as he reached the front gate, "never
to return, but before I go I would like to say that I did not intend to take
your house. -
IMPROVIDENT.—"You don't mean to say that Spender is on his
uppers. Why, I thought he had money to burn!"
"So he did have, but unfortunately for Spender he carried no fire in-
surance."
i
A CHANGE.—"He was utterly crushed when his wife died, wasn't he?"
"Seemed so. But he got utterly mashed on a young widow six
months later."
HER SENSE OF HUMOR.—"You laughed right in the midst of the
ceremony," said the bridegroom, almost reproachfully.
"Well," responded the bride, "that ridiculous minister made me
promise to obey you, and it struck me as too funny."
TAKE CARE.—Eric—May I go out and look at the comet, mummy?
Mummy—Yes, dear; but don't go too close.
VERY SIMPLE.—Towne—Sleep well these sizzling nights?
Subbs—Like a top—never lose a wink.
Towne—Great Scott! What do you take?
Subbs—An alarm clock to my room, and then set the alarm for half
an hour after I go to bed. As soon as it rings I naturally roll over and
go to sleep!
• •>..
NOT THE SAME.—"How's the weather your way?"
"We are sleeping under
"
"Don't spring that old blanket yarn on me!"
"Under difficulties, my boy,"-