Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FIFTY=TWO PAGES.
THE
ffUJIC TIRADE
YOL. X L V . N o . 1.
Published Every Saturday by Edward Lyman Bill at 1 Madison Aye., New York, July 6, 1907.
SING
$2 E OS% I R\EAR ENTS '
Olbat i$ a trade mark Olortb ?
That depends somewhat on what it guarantees
to the purchaser.
;
In every trade there are certain names which
have become known to purchasers as represent-
ing the highest possible value produced in that
particular industry.
In the piano trade the name CHICKERING
has. been associated with all that is highest and
best in piano building since 1823. The value of
the name extends over the entire world and
whenever the name CHICKERING & SONS
appears on the fallboard of a piano it is a guar-
antee to the purchaser that there is the highest
artistic value incorporated in that particular in-
strument. It is in this case the hall mark of piano
worth which is of infinite value to those who are
interested in piano selling.
Cricketing
Boston,