Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MU31C TRADE
REVIEW
45
GRAPHOPHONE
"Well Beg'un Is Half Done"
An old, old proverb.
Its impressive point is this : Well begun is only
half done.
It's only a beginning—the best beginning counts for little unless it's pushed
to a successful ending.
Put in an introductory line of
COLUMBIA
DISC ^ CYLINDER RECORDS
That's a good beginning. But it's only a beginning.
To make a big success the line of Columbia goods should be a complete line.
It should be kept up to date by keeping well stocked with new Columbia
Records as *fast as they appear.
Columbia goods should be made a feature of the show
window.
Treat Columbia goods as a prominent feature in your business and they'll make
themselves a prominent factor in your
profits.
The Columbia Phonograph Co. is the only company manufacturing both
Disc and Cylinder records.
There are no other records as good at any price. You need no other.
Columbia Records fit all machines.
Handling a FULL line of Columbia goods increases your trade, swells your
profits and gives you the cream of the record business.
" Half a loaf is better than no bread "—but not better than the whole loaf.
Go after the whole loaf of the Columbia business. It's a bread winner.
You'll keep your jobber on the jump if you push Columbia goods.
COLVMBIA PHONOGRAPH COMPANY, Geiv'l
Tribune Building, New York
GRAND PRIX. PARIS, 1900
DOUBLE GRAND PRIZE, ST. LOUIS. 1904
GRAND PRIZE, MILAN. 1906
STORES IN ALL PRINCIPAL CITIES
DEALERS
EVERYWHERE