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THE
MUSIC TRADE
REVIEW
PACKARD PROGRESS.
Orchestrelle Co., of London, Hold Their Annual Dinner—Manager A. J. Mason Makes Encour-
aging Report Regarding Business Expansion—-Orchestrelle Co. Obtain Controlling Interest
in the Firm of Milsom & Son Who Control Several Branches Throughout Great Britain—
Government Report of Australian Trade Will Prove of Interest to Exporters—Some Pointers
for American Manufacturers Regarding the Matter of Polish, Styles and Other Essentials—
Death of the Inventor of the Ocarina.
(Special to The Itevlew.)
69 Basinghall Street, B. C,
London, Eng., Jan. 14, 1907.
The Orchestrelle Co., of New Bond street, held
their annual dinner at Prascati's on the evening
of January 4, with A. J. Mason, the manager, as
toastmaster and chairman. There was a goodly
attendance, numbering in all about 250. A num-
ber of excellent flve-minute speeches were lis-
tened to, being in the form of responses to toasts.
Among those who spoke were W. G. Sired, F. H.
Wilson, of the Paris and Bath establishments,
respectively, and several from the Goldsmith
street factory.
After the speechmaking, an exceedingly inter-
esting musical program was rendered, consisting
of musical sketches, solos and other features, end-
ing in "Auld Lang Syne," rendered by the entire
company.
In speaking of the progress of the company,
Mr. Mason said that the business done by the
Orchestrelle Co. during December, 1906, was
equal to the business of the entire year previous
Closed Their Best Year—Increased Apprecia-
tion of Their Products Evident—Enlarging
Grand Department—Pacific Coast Expansion.
With the falling of the curtain on 1906 the
Packard Co. closed one of the most successful
years in their history. Their output broke all pre-
vious records, owing to the fact that the plant
had been enlarged recently and new machinery
to his taking the general management of the installed to meet the demands of the trade. To
business; and the business done during Novem- further enlarge the scope of the business the
ber and December, 1906, was just equal to the capital stock was also increased, and, as a result
business for the first year of his management. of the progressive tendencies exhibited by the
Truly a most wonderful record of success.
company, 1907 is expected to produce a new rec-
An important item of news is that the Orches- ord in the production of Packard instruments.
trelle Co. have obtained a controlling interest in Special attention has been given to the improve-
the firm of Milsom & Son, with houses in Bristol, ment and enlargement of the grand department
Bath and London, which was founded over 100 vhere two styles are made. These creations
years ago. The business has been made into a have been highly praised for their remarkable
limited liability company, and will be developed tone.
to the greatest degree by the Orchestrelle Co.,
The Packard Co. have also experienced a great
whose progress has been so frequently comment-
demand
for their products in the West, especially
ed on by our manufacturers and merchants.
in
the
Pacific
Coast section, and a further in-
* * * »
crease
of
trade
is looked forward to in that lo-
The first authentic government reports of the
cality.
Australian trade during 1905 have been recovered
The retail end of the business has also shared
and have proved most interesting to exporters in
in
the general prosperity and prospects are very
all lines. The delay of nearly a year in issuing
bright
for the coming year. The Fort Wayne
the report was due to the vast amount of ground
covered, and the difficulty in obtaining reliable store will be enlarged and remodeled in a way
to enable a better display of Packards to be
statistics.
According to the report on musical instruments made. The work will be in charge of Harry
the total number imported during 1905 was 91,- Achenbach, manager of that store.
114, valued at £184,490, or about £20 ($100)
each. Of these importations, Great Britain is
credited with 778 instruments, valued at £18,- Southeastern Roads to Issue Interchangeable
961; Germany, with 8,004, valued at £155,583,
Books at 2% Cents.
and the United States, with 224 items, valued at
£6,574, while Canada is near the bottom of the
(Special to The Review. >
list, being credited with only 50 instruments,
Chicago, 111., Jan. 21, 1907.
valued at £1,275.
Piano ambassadors will be pleased to know that
The United States, in the number of cabinet arrangements have been made by the Southeast-
organs imported into Australia, is credited with ern Passenger Association for the introduction of
1,239, while the United Kingdom received credit interchangeable mileage tickets, to be sold at a
for 160 and Canada for only 11. The total num- flat rale of 2 V. cents a mile. This reduction
ber exported was 1,423, valued at $14,687.
from the rate of three cents a mile has been
It is the opinion of music trade authorities that sought for years by the commercial interests of
if American pianos were cased in the style de- the southeast. The new books will be good over
sired by the Australian trade the demand for all roads east of the Mississippi and south of
them would increase materially. What is de- the Ohio River.
^
sired is a French polished case, as it does not
show scratches and bruises to such advantage as
DEATH OF E. E. WALTER'S FATHER.
a varnished case. The tone of the American
piano is most satisfactory to the Australian trade,
E. E. Walter, general manager of the Schaef-
and there are several features that appeal very fer Piano Manufacturing Co. is receiving the sym-
strongly, such as the music rack, the Boston pathy of a host of friends, owing to the death of
fall and the wearing qualities of the materials his father, which occurred at his late home in
used in the instruments.
Johnstown, Pa., last week. Mr. Walter was on a
But manufacturers should look up the subject tour of the Eastern agencies of the Schaeffer Co.
of French polishing for the Australian trade, as when the sad news reached him.
it is a finish also held in high favor in England
and on the continent.
OLD WEBER QUARTERS TO BE GIVEN UP.
* * • «
The old quarters of the Weber Piano Co., at
A. N. Mezzetti, a music dealer, of this city, and
inventor of the ocarina, or "sweet potato," an 16th street and Fifth avenue, will be closed on
odd little musical instrument of more or less May 1, and the stock moved to the Aeolian build-
popularity, died recently without acquiring any ing, near 34th street. The Weber building was
an old four-story residence, first occupied by the
degree of wealth from his invention.
piano firm in 1869, and will be demolished to
NORRIS NOISELESS AXIOMS.
make way for a modern twelve-story loft build-
ing.
No. CXLV.
Some philosopher is credited with the saying
MRS. WILHELM APPOINTED MANAGER.
that "one piece of good advice is better than a
bagful," and that is why week after week we
Mrs. Julia Wilhelm, a woman of splendid busi-
stick to the one subject, because our advice is ness ability, and for some time connected with
worth taking and heeding. We have proclaimed the Galesbury Piano Co., Galesbury, 111., has been
time and time again, and we proclaim to-day that appointed house manager of John N. Taylor's
the Norris noiseless pedal actions and other spe- piano store, Moberly, Mo.
cialties made by the Norris Noiseless Pedal Ac-
F. A. Rosengren, direct representative of John
tion Co., of Boston, Mass., have contributed in-
calculably to the perfection of the American Brinsmead & Sons, Ltd., the celebrated English
piano. They have helped to eliminate many of piano makers, was recently in Canada on a busi-
the abuses which have brought odium on the in- ness trip.
strument, particularly the old, squeaking, nerve-
James Kilgour, for forty years a prominent
racking piano pedal action. They have helped to
music dealer of Hamilton, Ont, died last week
make the instrument a thing of beauty and a joy
in that city at the age of 66 years.
forever, and that is why no up-to-date piano
manufacturer, desiring to please his agents and
A quail on toast is worth two in the other
their customers, can afford to overlook them.
fellow's game bag.
REDUCES MILEAGE TICKETS.
THE INSIGNIA OF QUALITY
INTRINSIC VALUE
The price asked for every
NELSON
PIANO
represents intrinsic value.
Everything that enters into its con-
struction is the best and has a standard
value*
Every hour consumed in its construc-
tion is honestly filled by the most skilled
labor.
Send for our loose-leaf photo-cata-
logue of H. P. Nelson Pianos.
H. R Nelson Co.
U 02-1108 Mariana St.
CHICAGO