Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
INDEXED.
FIFTt^WO PAGES.
THE
Y O L . X L I V . No. 2 6 .
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave*, New York, June 29,1907.
SING
$ 2E OO°P P ER S '
10
CENTS
Every Columbia Record Sells Another
No owner of a "talking machine" who ever
got further than taking the first thing offered
him, will put his money into ordinary-process disc
or cylinder records if he can find a Columbia
dealer. Let that sink in, for it's a fact.
And if the reason isn't clear to you, it's
because you have decided on the strength of
something else than evidence.
It's the re-orders that count in this business,
as you know. The first sale is up to you, but
the later-on sales, the re-orders—it's very largely
up to the goods themselves to produce those.
There's no imagination about this. Give the
Columbia Graphophone and the various "talking
machines" the benefit of your judgment as an
expert and you won't need to think twice; for
as a perfect piece of mechanism the Columbia
Graphophone is beyond comparison. Give Col-
umbia Records the same kind of a test and
we'll never have to argue with you again, any
more than we had to argue to secure the award
of the Grand Prix at the Paris Exposition in
1900, the Grand Prize at the Milan Exposition
in 1906, and the Double Grand Prize at the
St. Louis Exposition in 1904.
Columbia. Phonograph Co., Gen'l
Tribune Building, New York.
STORES IN ALL PRINCIPAL CITIES.
DEALERS WANTED WHEREVER WE ARE NOT NOW
REPRESENTED.
That's Where Your Profit Comes Ii\
*