Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MEW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
UBO. B. KBT.I.BB.
W. H. DYKES.
F. H. THOMPSON.
HJITILIB FBANCKS BAOBK.
L. B. BOWERS. B. BRITTAIN WILSON, WIT. B. WHITI. L. J. CHAMSBKLIN. A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
Bi»*i)8T L. WAITT, 278A Tremont 8t. E. P. TAN HABUNOIN, 195-197 Wabash Are.
TBLKFHONIS : Central 414 ; Automatic 8643
PHILADELPHIA :
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
R. W. KAUITMAN.
A. W. SHAW.
CBAS. N. VAN BUBBN.
tions, and consider The Talking Machine World the best trade
journal we know of."
T
HE above is a sample of many communications which we have
received, and lately the entire Aeolian line was placed with
the Texas Phonograph Co. We could go on and enumerate many
other cases, and we can say, without laying ourselves open to the
charge of egotism, that we have been instrumental in bringing new
blood into the piano trade through the journalistic influence which
we exercise in kindred lines. We might add further that we have
accomplished this without one dollar's expense to the piano industry.
We have absolutely refused to accept a single piano advertisemem
in The Talking Machine World, but all of the new people whom
we are bringing in are close readers of The Music Trade Review,
therefore it has been through the influence which this newspaper
institution has exercised that considerable new virile blood has been
brought into the piano industry.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI, O.: NINA PUOH-SMITH.
BALTIMORE, MD.: PAUL T. LOCK WOOD.
LONDON, ENGLAND:
69 Baslnghall St., B. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New Ytrk Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $76.00.
REMITTANCES, In other than currency form, should be made payable to Bdward
Lyman Bill.
_ _
Directory ol Plaao The directory of piano manufacturing firms and corporation*
-I ~ z ~
found on another page will be of great value, as a reference
Manufacturer*
f o r d e a i e r , a n d others.
Exposition Honors Won by The Review
Wand Prim
Paris Exposition, 1900
Silver Medal.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901
Gold Medal..St. Louis Exposition, 1904
Gold McdoI.Lewls-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1748 GRAMERCY
Cable a d d r e s s : "Elblll New York."
NEW YORK,
MAY 18, 1907
EDITORIAL,
W
HAT arc we doing- in the way of bringing new blood into
the piano business? is a question frequently propounded
in trade circles. We can reply to the query in purely a personal
sense, and state clearly what we are doing to turn a stream of fresh,
vigorous trade blood into music trade arteries.
To illustrate: Some three years ago we became convinced that
the talking machine industry was sufficiently broad to require a
special journalistic exponent. While we were then running a de-
partment regularly in The Review, we found that exclusive talking
machine dealers would not subscribe liberally for a publication only
a small portion of which related to their particular profession. We
therefore put out The Talking Machine World, which has become
one of the most pronounced successes in trade journalism. It has
a larger circulation than any music trade paper in the world, and
it is wielding a tremendous influence in the development of the
talking machine and allied industries.
We found months ago that a good many subscribers to The
World were desirous of broadening their line. They wrote to us
for information as to what special branches were most desirable.
Our invariable reply to them was, to consult the columns of The
Music Trade Review, the subscription department immediately
sampling these particular dealers.
many of the talking machine men became interested
musical wares, first adding small goods and later on pianos.
A S We in a result,
have received many such letters as the following from the
Chandler Phonograph Co., Chillicothe, O., who say: "We have
always been exclusive retail talking machine dealers, and have an
extensive trade in same, carrying one of the most complete retail
stores in Ohio. We have just added a line of pianos, taking the
agency first for the Starr and Richmond pianos. Other lines will
be added from time to time, and we expect to have a complete music
store in a short time. Our sheet music sales have been especially
good. We have found our greatest success in the latter line, to be
in connection with the talking machine trade—that is, we use the
talking machine to sell our sheet music. We get both your publica-
I
T will be seen at once that a paper like The Review, covering, as
it does, every department of trade, has an infinitely greater
circulation than any purely piano paper can ever have, or ever hope
to have, and at the same time we may say, with some degree of
pleasure, that we have been earnestly and successfully aiding the
development of the music trade industry by broadening out and
bringing into it new members. We may say, too, that this institu-
tion publishes more instructive and technical matter every week than
all of the other papers in this particular industry combined. In
fact, we have endeavored at all times to widen the influence of this
trade newspaper to such an extent that it would become a power-
ful factor in legitimate trade development.
E
VERY now and then, when referring to a batch of freshly
made millionaires, we are prone to say they have been suc-
cessful. Well, have they? Some of them have earned reputations
which most of us would not care to own, even if there were millions
attached. Success in life means more than the mere accumulation
of dollars.
Not long ago a firm of Boston publishers offered a substantial
prize for the best definition of the word "Success." Many attempts
were made to win the prize, but it was more difficult than, at first
thought, supposed. Almost every contributor wrote from his or
her own point of view and of course the treatment was as varied as
the individual was narrow. The prize was finally awarded to a
lady, a resident of Lincoln, Nebraska, who wrote the following
classic definition:
"He has achieved success who has lived well, laughed often and
loved much; who has gained the respect of intelligent men and the
love of little children; who has filled his niche and accomplished his
task; who has left the world better than he found it, whether by an
improved poppy, a perfect poem or a rescued soul; who has never
lacked appreciation of earth's beauty or failed to express it; who
has always looked for the best in others, and given the best he had;
whose life is an inspiration; whose memory a benediction."
This definition is worth reading over once, and even twice.
There is a good deal to it, and who is there among The Review
readers who will disagree with this charming definition of success
which we quote above ?
T
HERE seems to be no dearth of legal complications over patent
rights in this industry. They are constantly multiplying, and
there seems no possibility of a decrease within the immediate future.
The last half of the past century together with the early days
of the present, covering a period of some sixty or seventy years, is
popularly considered the most brilliant era in either history or tradi-
tion ; an era in which the greatest achievements in science, discovery
and invention have been made, yielding a larger and more general
betterment to the human race, in the conditions in which it now ex-
ists, than ever heretofore attained. During this golden age the tele-
graph, wired and wireless, the submarine cable, the sewing machine,
the mower, the piano player, the reaper, harvester and binder, the
modern steam engine, the manifold appurtenances of land travel, the
ocean greyhound, the telephone, the talking machine, the marvels
in electrical appliances for the generation and utilization of the fluid
for illumination and power, and the wonders in automatic and labor-
saving machinery, have all been conceived and brought to their
present perfection. Things of which our forebears never drearned