Music Trade Review

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THE MUSIC TRADE REVIEW
THE NEW PEASE FACTORY
Will Soon be Well Under Way—Will be a
Handsome Structure and Splendidly Equip-
ped for the Manufacture of the Pease Pianos.
The new piano factory of the Pease Piano Co.
in the Bronx will soon be well under way for
the contractors have about completed the excava-
tion work, and the laying of the foundation will
be commenced in a very few uays.
The structure forming an L will be five stories
and basement of slow burning construction and
modern throughout as to equipment, machinery,
etc., etc. The main section of the building, which
will face Berry street, will have a frontage of 125
feet by 64 feet in depth, while the south wing will
be 100 feet long and 50 feet in depth, with a
separate structure for the engine and boilers.
The plant will also be equipped with a lai'ge elec-
tric elevator and lighted throughout by elec-
tricity.
The building up to the second story will be of
white pressed brick, while the three remaining
floors will be constructed of selected red brick
with white belt lines running the entire length
of each wing. The arches over each window will
also be of white pressed brick, which will add
materially to the architectural beauty of the
structure. The electric elevator will be incased in
a separate brick shaft or well, thus cutting off a
dangerous factor if a fire should break out. An-
other important feature, each floor will be pro-
vided with automatic fire doors, while a thick fire
wall will separate the two wings of the building,
thus minimizing the danger zone on the same
score. A spur connecting with the N. Y., N. H. &
H. R. R. will facilitate shipping either by direct
freight or water routes, as may be desired. The
new factory will be ready for occupancy early in
the fall, and as the old plant in West 43d street
will not be shut down until the new is in full
operation, there will be no cessation of business.
T. E. Houghton, Plymouth, Ind., has opened a
branch piano store in Bourbon, Ind.
AN INTERESTING BOOKLET
Issued by the S. W. Miller Piano, Sheboygan.
The S. W. Miller Piano Co., of Sheboygan,
Wis., have sent us a copy of their new catalog,
which contains some very clever illustrations of
their various instruments in colors. The photo-
graphs of the various officers of the company, of
which Mr. Swan W. Miller is president, are
shown in the first part of the booklet. Then fol-
lowing is an introductory, in which it is stated:
"We also wish to again inform the trade that
we have no connections whatsoever with the dis-
tinguished firm of the Henry F. Miller & Sons
Piano Co., of Boston, Mass., and therefore earnest-
ly hope that all dealers will take due notice and
not confuse our names."
WATER OVERFLOW DAMAGES PIANOS.
opened in the morning the pianos were soused
to the top notes, so to speak. In plain language,
they were utterly ruined, and the Thomas Co.
place the damage at $4,000, which is the amount,
with costs and attorney's fees, they intend to sue
for. The society members declare the janitor is
responsible.
BUILDING UP A GOOD BUSINESS.
The new piano house of Fenstermacher & Orr,
who recently commenced business at 215 Wyom-
ing avenue, Scranton, Pa., have already built up
a very successful trade, handling the Everett,
Sterling, Lauter and Janssen pianos and Sterling
and Lauter player-pianos. Both members of the
firm are piano men of broad experience and
proven ability.
J. T. LEIMERT'S RECENT TRIP.
One of the visiting committee of the Chicago
(Special to The Review.)
Commercial Association, who recently took a two
Schenectady, N. Y., May 13, 1907.
weeks' trip through Oklahoma for the purpose of
Having suffered a severe loss through water becoming better acquainted with the merchants
flooding their store in the Marx Building, this of that State and inducing them to patronize
city, the Thomas Music Co. have retained a law- the Chicago market, was J. T. Leimert, manager
yer and will bring suit against the Schenectady of the Cable Company's retail department.
Liederkranz, a German society, occupying the
upper floors of their building, whom they blame
BURGLARS ENTER STARR WAREROOMS.
for the damage.
(Special to The Review.)
The Schenectady Liederkranz is a singing so-
. Springfield, O., May 13, 1907.
ciety and occupies rooms on an upper floor of
Burglars recently broke into the offices of the
the Marx Building. A few evenings ago the
Starr Piano Co., in this city, gaining admittance
Liederkranz rented its hall to a Swedish organi-
by forcing the steel shutters in the rear. Using
zation for a dance. In order to draw beer a
a "jimmy" they attacked the small iron safe in
water pressure is used. The organization used Manager W. H. Thackery's private office and suc-
the pump; but when all was over the pump ceeded in forcing the door. Some papers of value
was left working and it pumped water all night. only to the company were taken, but no cash was
The result was that the water overflowed and secured.
soaked down through the floors to the Thomas
Music Co.'s store, where several pianos were
The large stock of pianos carried by D. G.
standing, having been sold and placed there Pfieffer, of Washington, D. C , whose business
ready for shipment on the following morning.
was absorbed by the W. F. Frederick Music Co.,
The pianos were directly underneath where was disposed of within the record time of three
the water came pouring down through the weeks. Mr. Pfieffer is vice-president of the Fred-
ceiling, and by the time the music store was erick Co.
Sales of the Sublima Piano
for the past six months have increased at the rate of more than ioo% per month. There is no mystery about the growing
popularity of this instrument. Every one we sell brings us numerous inquiries for prices and terms, as there is no advertise-
ment so powerful as a lot of thoroughly satisfied customers.
This new REGINA claimant for trade patronage is different from anything
we have ever put forth, and it is really the king of mechanical music makers.
In its manufacture we have eliminated, by careful investigation, nearly one hun-
dred per cent, of the annoyances which have formerly been associated with elec-
tric pianos.
The SUBLIMA JR. does not contain the first sign of any pneumatics, bel-
lows, or tubes. It has a range of 73 notes, or almost double that of the ordinary
electric piano.'
The tone of the SUBLIMA is what charms. Some of the best posted men
in the trade do not hesitate to say that the SUBLIMA T O N E is a wonder. It
is perfectly sustained by an original device, which adds marvelously to its sweet-
ness. It is almost as mellow and rich as a violin. We have gotten away from
what is termed the "mechanical effects." Expression is automatically controlled
by a separate series of perforations in the paper rolls.
There is much more that we could tell you regarding the SUBLIMA, but the
better way is to take up the matter of investigation and take it up now. The
quicker you do it, the sooner your income will be increased. You'll find our
New York headquarters at Broadway and 17th street interesting. We show
there a complete line of Regina specialties.
Main Office and Factory, RAHWAY, N. J.
REGINA SUBLIMA, JR.
Broadway aid 17th Street, NEW YORK
259 Wabash Avenue, CHICAGO
Manufacturers of REGINA MUSIC BOXES, REGINAPIANOS, REGINAPHONES, REGINA CHIME
CLOCKS
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Distributors of VICTOR TALKING MACHINES and EDISON PHONOGRAPHS