Music Trade Review
Issue: 1907 Vol. 44 N. 18 - Page 10
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THE
MUSIC TRADE
TRADE NEWS FROM INDIANAPOLIS.
REVIEW
The company, came early in the month, and later
J. P. Cook, manager of the branch here, made
Piano Men Display Great Energy to Capture
vigorous effort to find a more suitable location,
Business Despite Unfavorable Conditions—
but so far his efforts have been in vain.
Benjamin's Good Work—Krell-French Co.'s
Two big sales are going on in Indianapolis
New Store—Special Sales That Are Panning
now, and judging from appearances this seems
Out Well—Miss Lennox Meets With Acci-
to be about the only way to get business at pres-
dent—Pearson's Store to be Remodeled—
ent. Fuller & Currens are selling out a heavy
Preparing for President Roosevelt's Visit—
stock of pianos bought from the estate of a de-
Carlin & Lennox Display of Knabe Piano—
ceased dealer, and George C. Pearson is advertis-
Curtis Promoted—Recent Visitors.
ing extensively the most elaborate remodeling
sale that he has ever conducted. He is advertis-
(Special to The Review.)
ing 250 piano's for sale at reduced rates, and last
Indianapolis, Ind., April 27, 1907.
The most unfavorable conditions imaginable Sunday he advertised that he had sold twenty-
for piano sales and, on the other hand, the most seven instruments the day before. It is not un-
drastic efforts on the part of the dealers to get common to see three or four of the Pearson
business and lay the foundation for a good "ads" in one copy of a daily paper.
"I am having better success with this sale than
year's work, have marked the piano business in
any other I have ever conducted," said Mr. Pear-
Indianapolis during the last month.
While it has snowed and blowed, and cold driz- son. The results have come quicker. After the
zling rains have kept the people off the streets, first day of advertising the people began to come
dealers have kept up a good front and have ad- to the store in crowds, and it has kept up ever
vertised in many and various ways, have bought since. (The sale has been underway about ten
heavily for their warerooms and have advertised days.) Another marked feature is that the de-
for new and capable salesmen to take care of the *mand is chiefly for the best grade of pianos."
The Pearson store will be remodeled from top
business which is expected when the tide turns.
G. P. Benjamin, of the Aeolian Co., has been to bottom, and when it is completed it is ex-
getting busy. He believes that Indiana offers pected to be one of the most attractive business
great opportunity for the piano business, and he establishments in the city. A new entrance with
believes that there are many sections of the a whole glass front will be installed.
Early in the month Ed. Lennox, of the firm of
state that are inviting to piano salesmen. Along
this line he has made several trips to outside Carlin & Lennox, was called to Denver by a mes-
cities with a view to developing this territory. sage which stated that his daughter, Miss Helen,
He has also offered something novel in the way had met with a serious accident. When he
of advertising by having the Aeolian Co. give a reached Denver he found that the young woman
first class recital at a neighboring county seat had received an accidental bullet wound while
town. High-class Indianapolis artists were em- taking a revolver from a drawer in a dresser.
ployed for the occasion and it was a grand suc- Mr. Lennox returned home a few days ago and
said that his daughter would recover. Miss Len-
cess.
The Krell-French Piano Co., which have estab- nox, who is 20 years old, formerly lived here
lished a store in the new Pythian building is not and was well known in society.
Piano dealers are making preparations for
discouraged by the weather. And in the last
month two of the head men of the company have some extensive displays on May 30, when Presi-
journeyed from the headquarters at Newcastle dent Roosevelt will visit the city, the occasion
to endeavor to find more commodious salesrooms being the unveiling of the Lawton monument.
This event is expected to draw one of the larg-
for the company in Indianapolis. Bert Short, of
est crowds to Indianapolis in the history of the
city, and as the most of them will be Indiana
people hence it will pay the piano dealers to
push their instruments to the front.
Ill health has driven Milton Cash from the
active management of his piano store on In-
diana avenue and he has turned his establish-
ment over to the care of an employe. He is suf-
fering from a nervous ailment. Mr. Cash han-
dles the Stultz & Bauer line.
Carlin & Lennox now have their beautiful
styles of Knabe pianos on display and they have
been greatly admired. Highly decorated cata-
logs advertising the line are being distributed.
Last week they sold a Knabe grand to a prom-
inent music teacher in the northern part of the
state.
Will Morrison is now in charge of the sheet
music department at the Carlin & Lennox store.
Frank Reagan has been promoted to the player
music department.
E. S. Curtis, who has been working on the out-
side for the Starr Piano Co., has taken a position
in the warerooms of the company at Richmond,
where the factories are situated. His change is
in the way of a promotion.
Following is the army of trade callers who
swooped down on Indianapolis during the last
month: W. B. Williams, Sterling Co., at Fuller
& Currens; C. L. Ament, Krell Piano Co., at
George C. Pearson's; Ernest Urchs, Steinway &
Sons, at Pearson's; Lemuel Kline, of Chickering
Bros., at Fuller .& Currens'; E. J. Morgan, piano
scarf salesman, at Pearson's; Robert Burgess, of
the Wegman Piano Co., at Carlin & Lennox;
E. H. Holland, of the Playola Co., at Fuller &
Currens'; M. Fitzmaurice, of the Schaeffer Piano
Co., at Carlin & Lennox; and Major Rich, of the
McPhail Piano Co., at the Pearson store.
FRIX IN NEW QUARTERS.
G. W. Frix & Co., the progressive piano deal-
ers of Salisbury, N. C, will in future be located
in handsomely decorated warerooms in the Em-
pire block, that city. The company have branch
stores in Buena Vista, N. C, and Gainesville, Ga.
CH Every piano merchant's first duty to his business is to secure stock which sells, and
every successful piano merchant knows that all pianos are not alike in selling strength.
practical piano makers since its inception. It is better to-day than ever, and the
BEHNING
PLAYER PIANO
is without a rival on the market.
H It operates easier than any other, and can be readily adjusted to any piano; it
accentuates every note with perfect clearness, and it has the selling strength of
the BEHNING name.
(fl We are very busy supplying player pianos, and the steadily growing demand for
them shows that they are meeting with the heartiest approval of the trade. No
stronger proof of value could be found than is evidenced in the selling strength of
the BEHNING product.
BEHNING PIANO CO.
132nd Street and Park Avenue,
NEW YORK CITY.
THE
MUSIC TRADE
TRADE NEWS FROM INDIANAPOLIS.
REVIEW
The company, came early in the month, and later
J. P. Cook, manager of the branch here, made
Piano Men Display Great Energy to Capture
vigorous effort to find a more suitable location,
Business Despite Unfavorable Conditions—
but so far his efforts have been in vain.
Benjamin's Good Work—Krell-French Co.'s
Two big sales are going on in Indianapolis
New Store—Special Sales That Are Panning
now, and judging from appearances this seems
Out Well—Miss Lennox Meets With Acci-
to be about the only way to get business at pres-
dent—Pearson's Store to be Remodeled—
ent. Fuller & Currens are selling out a heavy
Preparing for President Roosevelt's Visit—
stock of pianos bought from the estate of a de-
Carlin & Lennox Display of Knabe Piano—
ceased dealer, and George C. Pearson is advertis-
Curtis Promoted—Recent Visitors.
ing extensively the most elaborate remodeling
sale that he has ever conducted. He is advertis-
(Special to The Review.)
ing 250 piano's for sale at reduced rates, and last
Indianapolis, Ind., April 27, 1907.
The most unfavorable conditions imaginable Sunday he advertised that he had sold twenty-
for piano sales and, on the other hand, the most seven instruments the day before. It is not un-
drastic efforts on the part of the dealers to get common to see three or four of the Pearson
business and lay the foundation for a good "ads" in one copy of a daily paper.
"I am having better success with this sale than
year's work, have marked the piano business in
any other I have ever conducted," said Mr. Pear-
Indianapolis during the last month.
While it has snowed and blowed, and cold driz- son. The results have come quicker. After the
zling rains have kept the people off the streets, first day of advertising the people began to come
dealers have kept up a good front and have ad- to the store in crowds, and it has kept up ever
vertised in many and various ways, have bought since. (The sale has been underway about ten
heavily for their warerooms and have advertised days.) Another marked feature is that the de-
for new and capable salesmen to take care of the *mand is chiefly for the best grade of pianos."
The Pearson store will be remodeled from top
business which is expected when the tide turns.
G. P. Benjamin, of the Aeolian Co., has been to bottom, and when it is completed it is ex-
getting busy. He believes that Indiana offers pected to be one of the most attractive business
great opportunity for the piano business, and he establishments in the city. A new entrance with
believes that there are many sections of the a whole glass front will be installed.
Early in the month Ed. Lennox, of the firm of
state that are inviting to piano salesmen. Along
this line he has made several trips to outside Carlin & Lennox, was called to Denver by a mes-
cities with a view to developing this territory. sage which stated that his daughter, Miss Helen,
He has also offered something novel in the way had met with a serious accident. When he
of advertising by having the Aeolian Co. give a reached Denver he found that the young woman
first class recital at a neighboring county seat had received an accidental bullet wound while
town. High-class Indianapolis artists were em- taking a revolver from a drawer in a dresser.
ployed for the occasion and it was a grand suc- Mr. Lennox returned home a few days ago and
said that his daughter would recover. Miss Len-
cess.
The Krell-French Piano Co., which have estab- nox, who is 20 years old, formerly lived here
lished a store in the new Pythian building is not and was well known in society.
Piano dealers are making preparations for
discouraged by the weather. And in the last
month two of the head men of the company have some extensive displays on May 30, when Presi-
journeyed from the headquarters at Newcastle dent Roosevelt will visit the city, the occasion
to endeavor to find more commodious salesrooms being the unveiling of the Lawton monument.
This event is expected to draw one of the larg-
for the company in Indianapolis. Bert Short, of
est crowds to Indianapolis in the history of the
city, and as the most of them will be Indiana
people hence it will pay the piano dealers to
push their instruments to the front.
Ill health has driven Milton Cash from the
active management of his piano store on In-
diana avenue and he has turned his establish-
ment over to the care of an employe. He is suf-
fering from a nervous ailment. Mr. Cash han-
dles the Stultz & Bauer line.
Carlin & Lennox now have their beautiful
styles of Knabe pianos on display and they have
been greatly admired. Highly decorated cata-
logs advertising the line are being distributed.
Last week they sold a Knabe grand to a prom-
inent music teacher in the northern part of the
state.
Will Morrison is now in charge of the sheet
music department at the Carlin & Lennox store.
Frank Reagan has been promoted to the player
music department.
E. S. Curtis, who has been working on the out-
side for the Starr Piano Co., has taken a position
in the warerooms of the company at Richmond,
where the factories are situated. His change is
in the way of a promotion.
Following is the army of trade callers who
swooped down on Indianapolis during the last
month: W. B. Williams, Sterling Co., at Fuller
& Currens; C. L. Ament, Krell Piano Co., at
George C. Pearson's; Ernest Urchs, Steinway &
Sons, at Pearson's; Lemuel Kline, of Chickering
Bros., at Fuller .& Currens'; E. J. Morgan, piano
scarf salesman, at Pearson's; Robert Burgess, of
the Wegman Piano Co., at Carlin & Lennox;
E. H. Holland, of the Playola Co., at Fuller &
Currens'; M. Fitzmaurice, of the Schaeffer Piano
Co., at Carlin & Lennox; and Major Rich, of the
McPhail Piano Co., at the Pearson store.
FRIX IN NEW QUARTERS.
G. W. Frix & Co., the progressive piano deal-
ers of Salisbury, N. C, will in future be located
in handsomely decorated warerooms in the Em-
pire block, that city. The company have branch
stores in Buena Vista, N. C, and Gainesville, Ga.
CH Every piano merchant's first duty to his business is to secure stock which sells, and
every successful piano merchant knows that all pianos are not alike in selling strength.
practical piano makers since its inception. It is better to-day than ever, and the
BEHNING
PLAYER PIANO
is without a rival on the market.
H It operates easier than any other, and can be readily adjusted to any piano; it
accentuates every note with perfect clearness, and it has the selling strength of
the BEHNING name.
(fl We are very busy supplying player pianos, and the steadily growing demand for
them shows that they are meeting with the heartiest approval of the trade. No
stronger proof of value could be found than is evidenced in the selling strength of
the BEHNING product.
BEHNING PIANO CO.
132nd Street and Park Avenue,
NEW YORK CITY.
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