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THE MUSIC TRADE
12
NATIONAL MUSIC TRADE SHOW.
P 3fT
The Second Annual Gathering Which Occurs
Sept. 18th to 26th Promises to be a Great
Success—Special Sound-Proof Booths Will
be Much in Evidence—-Many
Interesting
Features Being Arranged For.
REVIEW
AS THE GERMANS SEE US.
10 FT.
SOUND-PROOF
MU5IC'- ROOM
(0L/\5S' FNCLOSFD)
^
O
E
Some Pertinent Comments Upon Our Inactivity
in Exporting Musical Instruments to South
American Countries by a German Trade Re-
view—Why the Germans Get the Trade.
There is no better cure for growing egotism
in the world than to occasionally "see ourselves
as others see us," and the following item from
Kuhlow's German Trade Review (Berlin) brings
the American music trade into the limelight.
Speaking of Brazilian imports of musical instru-
ments the paper says:
i
i
"It is one of the very best fields for activity in
FLOOR PLAN
a!l the Latin countries, yet the United States of
America exports of musical instruments to it are
so small as to be hardly worthy of the name.
m
m
m. m
m m
"The three great exporting nations. of the
ZO FT.
world in manufactured articles of all kinds are
FLOOR PLAN OF BOOTH.
Germany, England and the United States. Yet
ground plan of the booth, which is also illus- Germany, possessing neither the wealth nor the
trated, gives an excellent idea of its general population of either England or the United
plan and scope. A large number of manufac- States, surpasses its two rivals in the profitable,
turers have already signed for space, and it is complete and thorough way in which they obtain
certain that the second annual music show will
the control in every country where they seek to
be a great success.
make the German goods known.
"It is not altogether a question of price; and
WHAT COLOR MEANS TO THE BLIND.
making the piano as cheap as the German will
and landing it at Rio de Janeiro, or any of the
A blind man, in answer to a query as to what other ports in Brazil, will not capture the trade.
conception of color was possessed by the sight- The Brazilian has wishes, prejudices and tastes
less, said recently:
which must be catered to. The German does it.
SOUTsD-ritOliF DEMONSTRATING ROOM.
"A person blind from birth, as I have been, Neither the English nor the Americans try.
elude all kinds of musical instruments and sup- can have ho possible proper conception of color. Hence the German gets the trade, and everybody
To me color is sound, or, rather, music. When talks about the American invasion of this, that
plies.
Mostly all of the exhibitors are arranging for I hear the word red, for example, I instantly and the other country, but does little or nothing."
As has been pertinently suggested:
special sound-proof booths, of which an illustra- think of a high, piercing note of music; blue is
If the Brazilians want their pianos polished
tion appears herewith. These booths are hand- to me a delicately sounded note, fairly high and
somely constructed of glass, and afford oppor- pleasing in tone; green is a soft tone and rather with stove blacking, and a medicine chest over
tunities for visitors hearing the instruments low, quiet and restful, while yellow is lively, the keyboard, and will not have them any other
without any interference from the noise cus- quick little notes, rapidly sounding and causing way, and are willing to pay a price profitable to
tomary to the assemblage of a large number of pleasure, almost to laughter. Black, alas! is the the manufacturer, it is a short-sighted policy
which fails to fill their wants, as the wanters
people. There is also an exhibition platform only color we can realize, for we are told that
outside of the booth, thus giving interior and that is the absence of all light, and we know only want them, and with goods bearing the words
"made in U. S."
exterior show places to the exhibitor. The too well what that means."
Captain J. A. H. Dressel, manager of the Na-
tional Music Trade Show, assisted by the advice
and counsel of a committee composed of well-
known members of the music trade industry, is
carrying on a very active campaign in various
forms to the end that the second annual show,
which is to be held at Madison Square Garden,
September 18 to 26, will be a huge success. A
number of interesting features and attractions
are being arranged for, which will make the
show a great feature of interest to visitors in
addition to the many exhibits which will in-
SPEAKING OF THE VALUE OF A NAME
have you ever found a piano plate bearing the trade-mark which appears on this page, faulty,
or lacking in that finish which is inseparable from high grade work ? IJ Of course not, and
every dealer may have the satisfaction of knowing that when the KELLY Trade-Mark appears
on his piano plate that he has got the best that modern skill combined with capital can pro-
duce. (§ In the piano line, one should have the best—demand it, in fact, and if you insist upon
having K E L L Y P L A T E S you have got the best procurable. This trade-mark
goes on every KELLY PLATE. CJ Is it on yours ?
O. S.
KELLY
COMPANY
SPRINGFIELD, OHIO