Music Trade Review
Issue: 1907 Vol. 44 N. 13 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
10
LHEVINNE TO NORDHEIMER.
Wants the Same Steinway Piano for His Next
Recital in Montreal.
Joseph Lhevinne, the eminent pianist, who re-
cently scored such a great success in Canada, has
written the Nordheimer Music Co., Ltd., of Mon-
treal, the following letter, which contains a flat-
tering indorsement of the Steinway tz Sons piano
which he used:
"Gentlemen—In the hurry of my travels, I
omitted to thank you for the beautiful Steinway
grand piano which you sent me for my recital in
Quebec in January, but as my Montreal engage-
ment is approaching, I would like to know
whether you can furnish that same piano for my
Montreal recital on April 2. You know we pian-
ists are somewhat particular, and as the tone and
action was all I could wish for in the piano I had
in Quebec, I want to make sure that I can have
it for my Montreal recital."
FOSTER'S HOBART M. CABLE BOOKLET.
C. H. Foster & Co., representatives of the Ho-
bart M. Cable piano in Lincoln, 111., have just
published a very handsome booklet, containing a
long list of purchasers of these pianos in that lo-
cality, which are interspersed with portraits of
some of the prominent users of Hobart M. Cable
pianos. The booklet is handsomely gotten up,
and in the preface a strong tribute is paid the
piano, its makers and the founder of the com-
pany, Hobart M. Cable.
FIGHTING THE STENCIL PIANOS.
J. W. Shaw & Co., piano dealers of 370 West
St. Catherine street, Montreal, Can., have been
carrying on a strong campaign against the stencil
pianos in the advertising columns of the local
papers, and say that the legitimate manufactur-
ers have been helped through acquainting the
public with what a "stencil" really is. Shaw &
Co. make the point that the stencil pianos are
REVIEW
made by manufacturers without the backing of
their name on the fall board, and therefore are
unreliable.
LATEST GABLER AGENTS.
Another
Trio
of Dealers Enlist
Gabler Banner.
Under
the
E. Gabler & Bro., the distinguished piano
manufacturers of Whitlock and Leggett avenues,
New York, are steadily enlarging their line of
representatives in all parts of the country. Week
after week these names have been chronicled in
The Review. Among the most recent who en-
listed under the Gabler banner are H. H. Fiedler,
Cuba City, Wis.; the Flanner-Hafsoos Piano Co.,
Milwaukee, Wis., and Edward Daehler, Dixon, 111.
ZOL FOR SPRING HOUSECLEANING.
Not the least of the housewife's problems at
housecleaning time is the brightening up of fur-
niture. Little folks' fingermarks on the piano
can scarcely be prevented, and just what to do
about it is a problem no matter what the men
folks say. The "piano finish" seems to have
been too fine to be restored with ordinary furni-
ture polish, and madam is in a quandary. It
was this condition that led to the marketing of
Zol used for thirty years by Lyon & Healy, the
largest music house in the world. It is one of
their valuable trade secrets and is offered in
response to thousands of inquiries as to what
polish should be used on a piano. It cleans and
polishes at the same time, and may be used on
pianos, furniture or hardwood floors with the
best results.
BOGUS SOLICITOR ARRESTED.
J. H. Eakin claimed to be soliciting subscrip-
tions for The Musician, a well-known musical
journal published in Boston. All went well with
him and he did a land office business in various
towns in the vicinity of Chicago, until he called
at the studio of Miss Lillian Walker. She con-
sidered something was wrong owing to the spe-
cial price which Eakin was willing to accept for
a year's subscription, and immediately tele-
graphed the Oliver Ditson Co., publishers of The
Musician. Manager Woodman took the first
train to Chicago and, in connection with a Lyon
& Healy agent, the local representative, ran down
Eakin and had him bound over to the Grand
Jury in bonds of $500.
SCHAEFFER PUBLICITY.
A Strong Proof of the Excellence of the Schaef-
fer Piano Is to be Found in Its Growing
Popularity Throughout the Country.
The advertisement of the Schaeffer Piano Co.,
which appears elsewhere in this issue, is a most
unique and effective example of up-to-date pub-
licity. The idea first presented by the Jenkins
house in regard to the character of the Schaeffer
line of pianos, as "best in the West," is strikingly
set forth, while the splendid business which the
Schaeffer Co. are doing with some of the largest
dealers in the country, affords proof that the
estimate based upon these instruments by the
Jenkins house is substantiated in a most em-
phatic way—namely, by the placing of large or-
ders. The latest styles of Schaeffer pianos have
won universal approval, not alone for their archi-
tectural design, but for their construction and
tonal excellence.
THE BALDWIN IS THEIR LEADER.
The Paul M. Moll Music Co., Detroit, Mich.,
emphatically deny the report that they were
going to lose the Baldwin line in that territory.
On the contrary, a very fine business has been
done in Baldwin instruments ever since the Moll
Music Co. have had the line, and the Baldwin
people are fully satisfied with the results.
P. J. Tatman has succeeded Tatman Bros.,
piano dealers, Unionville, Mo.
In Order To Win A Permanent Place
in the public mind, any manufactured article must have merit. Persistent advertising might for a
time win a temporary position, but the real merit must be there in order to stand the wear and tear
of time. Conditions do not differ materially in the manufacture of piano-plates from other lines,
and if the Kelly plates did not possess special merit, they would not continue to hold the su-
preme position which it is generally recognized that they occupy. There is nothing overlooked
—even to the remotest detail—which can add to plate value which is not incorporated within every
Kelly plate. The finish, the strength, the durability, all are talking points, and every dealer may
have the satisfaction of knowing that when he sees the Kelly trade-mark on a plate that par-
ticular structural part of the piano is beyond the troubling standpoint.
=
THE O. S. KELLY
CO.. Springfield, Ohio =
THE MUSIC TRADE
10
LHEVINNE TO NORDHEIMER.
Wants the Same Steinway Piano for His Next
Recital in Montreal.
Joseph Lhevinne, the eminent pianist, who re-
cently scored such a great success in Canada, has
written the Nordheimer Music Co., Ltd., of Mon-
treal, the following letter, which contains a flat-
tering indorsement of the Steinway tz Sons piano
which he used:
"Gentlemen—In the hurry of my travels, I
omitted to thank you for the beautiful Steinway
grand piano which you sent me for my recital in
Quebec in January, but as my Montreal engage-
ment is approaching, I would like to know
whether you can furnish that same piano for my
Montreal recital on April 2. You know we pian-
ists are somewhat particular, and as the tone and
action was all I could wish for in the piano I had
in Quebec, I want to make sure that I can have
it for my Montreal recital."
FOSTER'S HOBART M. CABLE BOOKLET.
C. H. Foster & Co., representatives of the Ho-
bart M. Cable piano in Lincoln, 111., have just
published a very handsome booklet, containing a
long list of purchasers of these pianos in that lo-
cality, which are interspersed with portraits of
some of the prominent users of Hobart M. Cable
pianos. The booklet is handsomely gotten up,
and in the preface a strong tribute is paid the
piano, its makers and the founder of the com-
pany, Hobart M. Cable.
FIGHTING THE STENCIL PIANOS.
J. W. Shaw & Co., piano dealers of 370 West
St. Catherine street, Montreal, Can., have been
carrying on a strong campaign against the stencil
pianos in the advertising columns of the local
papers, and say that the legitimate manufactur-
ers have been helped through acquainting the
public with what a "stencil" really is. Shaw &
Co. make the point that the stencil pianos are
REVIEW
made by manufacturers without the backing of
their name on the fall board, and therefore are
unreliable.
LATEST GABLER AGENTS.
Another
Trio
of Dealers Enlist
Gabler Banner.
Under
the
E. Gabler & Bro., the distinguished piano
manufacturers of Whitlock and Leggett avenues,
New York, are steadily enlarging their line of
representatives in all parts of the country. Week
after week these names have been chronicled in
The Review. Among the most recent who en-
listed under the Gabler banner are H. H. Fiedler,
Cuba City, Wis.; the Flanner-Hafsoos Piano Co.,
Milwaukee, Wis., and Edward Daehler, Dixon, 111.
ZOL FOR SPRING HOUSECLEANING.
Not the least of the housewife's problems at
housecleaning time is the brightening up of fur-
niture. Little folks' fingermarks on the piano
can scarcely be prevented, and just what to do
about it is a problem no matter what the men
folks say. The "piano finish" seems to have
been too fine to be restored with ordinary furni-
ture polish, and madam is in a quandary. It
was this condition that led to the marketing of
Zol used for thirty years by Lyon & Healy, the
largest music house in the world. It is one of
their valuable trade secrets and is offered in
response to thousands of inquiries as to what
polish should be used on a piano. It cleans and
polishes at the same time, and may be used on
pianos, furniture or hardwood floors with the
best results.
BOGUS SOLICITOR ARRESTED.
J. H. Eakin claimed to be soliciting subscrip-
tions for The Musician, a well-known musical
journal published in Boston. All went well with
him and he did a land office business in various
towns in the vicinity of Chicago, until he called
at the studio of Miss Lillian Walker. She con-
sidered something was wrong owing to the spe-
cial price which Eakin was willing to accept for
a year's subscription, and immediately tele-
graphed the Oliver Ditson Co., publishers of The
Musician. Manager Woodman took the first
train to Chicago and, in connection with a Lyon
& Healy agent, the local representative, ran down
Eakin and had him bound over to the Grand
Jury in bonds of $500.
SCHAEFFER PUBLICITY.
A Strong Proof of the Excellence of the Schaef-
fer Piano Is to be Found in Its Growing
Popularity Throughout the Country.
The advertisement of the Schaeffer Piano Co.,
which appears elsewhere in this issue, is a most
unique and effective example of up-to-date pub-
licity. The idea first presented by the Jenkins
house in regard to the character of the Schaeffer
line of pianos, as "best in the West," is strikingly
set forth, while the splendid business which the
Schaeffer Co. are doing with some of the largest
dealers in the country, affords proof that the
estimate based upon these instruments by the
Jenkins house is substantiated in a most em-
phatic way—namely, by the placing of large or-
ders. The latest styles of Schaeffer pianos have
won universal approval, not alone for their archi-
tectural design, but for their construction and
tonal excellence.
THE BALDWIN IS THEIR LEADER.
The Paul M. Moll Music Co., Detroit, Mich.,
emphatically deny the report that they were
going to lose the Baldwin line in that territory.
On the contrary, a very fine business has been
done in Baldwin instruments ever since the Moll
Music Co. have had the line, and the Baldwin
people are fully satisfied with the results.
P. J. Tatman has succeeded Tatman Bros.,
piano dealers, Unionville, Mo.
In Order To Win A Permanent Place
in the public mind, any manufactured article must have merit. Persistent advertising might for a
time win a temporary position, but the real merit must be there in order to stand the wear and tear
of time. Conditions do not differ materially in the manufacture of piano-plates from other lines,
and if the Kelly plates did not possess special merit, they would not continue to hold the su-
preme position which it is generally recognized that they occupy. There is nothing overlooked
—even to the remotest detail—which can add to plate value which is not incorporated within every
Kelly plate. The finish, the strength, the durability, all are talking points, and every dealer may
have the satisfaction of knowing that when he sees the Kelly trade-mark on a plate that par-
ticular structural part of the piano is beyond the troubling standpoint.
=
THE O. S. KELLY
CO.. Springfield, Ohio =
Future scanning projects are planned by the International Arcade Museum Library (IAML).