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Music Trade Review

Issue: 1906 Vol. 43 N. 2 - Page 37

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
37
REVIEW
MARKET KEEPS QUITE STRONG.
VALUABLE ASSET IN PUBLICITY
BUEGELEISEN & JACOBSON
July, Always a Slow Month Is Doing Well—
Demand for Better Class of Instruments—
Middle West and Southern Trade Looking
Up—Optimistic Reports Coming
In—Two
Views of the Situation.
Is the Show Window Which Dealers in Small
Goods Should Use to Greater Advantage in
Their Business.
Have Several Novelties for the Fall Trade—
Clock Metronome Will be a Seller—Change
in Catalogue—The Monarch Accordeon.
Proprietors of music stores, particularly those
dealing in small goods should give their attention
In general lines business has suffered some, but to that valuable asset in advertising their busi-
not so much as might be reasonably expected for
ness, namely, the show window. To hold the at-
early July. The previous month is marked up tention of the public the window exhibit should
and ticketed as unusually brisk, the buying being be changed at frequent intervals and the various
steady and the quantity of goods moved large. latest productions introduced to their notice
As previously mentioned grade and quality are through that medium.
cutting more of a figure than ever before; that is,
Always try to make each separate display ap-
dealers hitherto handling the cheaper lines al- pear more attractive than the previous ones and
most exclusively, they being the kind in demand endeavor to introduce some special feature that
in their respective communities, are surprising will impress the onlookers in a way that will
the importing wholesalers by inquiries for higher cause them to think of your store when they are
grade merchandise. Their purchases of cheap ready to purchase the kind of goods you handle.
stuff have been decreased proportionately, with Amusement devices, even if they don't refer to
the intimation that conditions are such that a the line you handle, make a good window display
willingness to pay better prices is in evidence on if samples of your goods are placed about in suf-
every side. This is very gratifying all around, ficient quantity to share in the attention attracted
and houses who have been foresighted enough by the novelties.
to gauge this tendency and stock up accordingly
Don't crowd the window. Too many items tend
are reaping the benefit.
to confuse the observer and he will not be im-
Inventory has engaged the attention of a ma- pressed with any single article as he would be
jority of jobbers and dealers during the past ten if it stood out from just a few others.
days, and preparations are advanced for ordinary
jCall attention to the merits of the goods dis-
fall goods, which is more apparent in the extreme played by attractive and neat signs, maybe only
west and northwest than through the east. The a few words or perhaps a snappy paragraph short
Middle West and southern trade is looking up, and to the point. Dwell especially on the new
and the road men not only are sending in op- things; they are what the public want and will
timistic reports, but are booking not a few good- appreciate.
size orders for miscellaneous assortments. Bright
prospects continue Unimpaired. Crop conditions,
DITSON FOECE "B" HOLD PICNIC.
on the whole, are more than favorable, the July
official estimates representing the yields of
(Special to The Review.)
wheat, corn, etc., as bumpers. This indicates the
Boston, Mass., July 9, 1906.
sale of musical instruments will be heavy. As it
The full staff of department B of the Oliver
stands now more than the usual seasonable busi-
Ditson Co., with their wives, sweethearts and
ness is doing.
friends, he!d a most enjoyable picnic on Saturday
Two views of the situation are presented. One,
afternoon, July 7, at Randolph Grove, Randolph,
that of a concern selling to the trade, said: "We
Mass. A "special car" was in waiting, at the
find business excellent. By that we do not mean noon hour, and after a pleasant ride of fifteen
a pell-mell rush; just enough coming in to keap miles, through the beautiful suburb of Milton,
our firm busy getting out goods for shipment. thence over the "Blue Hills Reservation," they
Our orders from the. road are up to the mark, reached the Grove in one and one-half hours.
and what more could any one ask?"
The afternoon and evening was spent in dancing,
Another house, which handles mostly the very boating, fishing and the numerous other sports
best grades, and has a strong retail department, that go to make up an outing. Luncheon was
remarked: "The jog-trot of the summer days an elaborate spread, served among the pines
are with us, and will likely abide for some time overlooking the lake. The return home was a
yet. The trade we sell to are off in Europe, or jolly one, and every one connected with the day's
yachting, or motoring, and possibly have for- pleasure is looking forward to the next.
gotten for the time that we are in business. This
gives us time to straighten out our stock."
CH. WEISS SAILS FOR EUROPE.
"Max Hirsch" is doing a great business for
Tuesday Ch. Weiss, the Trossingen harmonica
Buegeleisen & Jacobson, New York, in the Par
West. He is being treated by the trade with dis- manufacturer, who has been in this country since
tinguished consideration, and orders are by no June 21, sailed for home on the "Kaiser Wilhelm
der Grosse," of the North German Lloyd line.
means lacking.
His brief trip was taken to consult with Frank
Among the visitors to the New York small Scribeer, his American representative, on special
goods houses this week was Thomas Williams, matters concerning the trade, and he therefore
returns perfectly satisfied with the outlook.
Birmingham, Ala. He was stocking up.
A clock metronome, of special design, of Euro-
pean manufacture, is one of the novelties secured
by S. Buegeleisen, of Buegeleis-en & Jacobson, 113-
115 University place. New York. The model
sold in the English market was so distressingly
plain that Mr. B. deemed it unsuited to American
trade, and therefore submitted a design of his
own, which is a vast improvement. The clock is
a reliable timekeeper, and the article, as a whole,
is ornamental as well as useful.
The firm propose changing the form of their
supplementary catalogues from the large page to
half the size and increase the number of pages,
making an octavo instead of a quarto in appear-
ance. An appropriate cover will also be another
innovation.
The firm's line of Monarch accordeons are
great sellers, and in speaking of them Mr. Bue-
geleisen said: "The large sales and many friends
of Monarch accordeons have made them one of
our best lines. There is no competition in this
quality of instrument and every accordeon is a
staple article on a dealer's shelf. The bellows
are the only accordeon bellows that will not leak
or in any way give the dealer trouble. The
material used in their construction is stronger
than leather of its thickness, and is reinforced
with fine calfskin corners. The bellows are made
extra wide, and have more lasting qualities than
IPllNDiOPPORfUNltYT
Wanted a Commission Agent and Sole
Representative for the United States,
well connected and energetic, by a large
and well known European factory of
Mouthorgans, Accordions and Concertinas.
Address, stating references and experience,
"Opportunity," care Music Trade Review,
1 Hadison Avenue, New York.
Hi
Prof. Hugo Heermann
The Eminent Violinist and
BLACK DIAMOND Strings
ill
GENTLEMEN :—•
I am sailing to Australia next week, and
shall pass through New York between the oih
and 8th of May ("Blucher," Hamburg-Amerlka
Line).
Will you send enclosed order for Violin Q
strings BLACK DIAMOND to address given be-
low, or do you have a Dealer's shop in New
York where I tnight find your strings? If so
please let me know at the same address.
The strings are most excellent.
Yours sincerely,
II. HEKRMANN.
Frankfort o/M., April. 1905.
NATIONAL MUSICAL STRING COMPANY
New Brunswick, New Jersey
Eagle Brand Drum and Banjo Heads; 20th Century Drums,
Rex Banjos, Mandolins and Guitars.
FACTORS IN THE TRADE.
C. G. CONN CO.'S
New York Branch Office,
No. 46 West 28th Street.
PIANO
A display of the famous "Perfected
Conn-queror" Cornets and the
"Wonder" and American Model
Band and Orchestra Instruments.
0.
JAS. F. BOYER, Mgr.
STOOLS
BENCHES
CHAIRS
SCARFS
COVERS
Weaver's New Method of
Instruction for the Reed
Organ. 38,000 copies sold
in 10 months.
D. WEAVER
& CO.
195-197 Wabash Avenue, Chicago

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