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THE: MUSIC TRADE: REVIEIW
TRADE NOTES FROM ST. LOUIS.
Dealers, Without Exception, Report a Lively
State
of Business—The
Victor-Victrola
Makes Decided Hit—Columbia
Manager
Makes Good Report—-Order for Edison
Phonograph for Manila—Recent Trade Visi-
.tors—Other Items of Interest.
HOW THE "TALKER" EDUCATES.
The Average User of the Talking Machine Now
Discusses All the Great Masters of Music
With an Ability That Would do Credit to
Our Leading Critics.
time and enunciation were correct. I believe
they will utimately aid in the sale of all kinds!
of musical instruments, and for that reason I 1
advocate and push their introduction.—The Talk-i
ing Machine World.
'
SWITKY'S NEW STORE.
"Had Sousa been on the train with me a short
time ago I am sure he would retract some of the Opens Handsome Establishment on 42d -Street
With Mrs. Switky in Charge.
(Special to The Review.)
statements he has made regarding the bad ef-
St. Louis, Mo., Oct. 29, 1906.
fects of the talking machine on the cultivation
The past month has been a very satisfactory of musical taste," said W. H. Rider, a big Benj. Switky, the enterprising talking ma-
one to the dealers in talking machines here, and piano dealer of Kingston, N. Y., to The World chine jobber, has equipped a third retail ware-
they all report a lively state of activity during recently. "A short time ago I was riding on the room at 253 West 42d street, near Eighth avenue.
that period, with prospects that it would be hard Ulster & Delaware with a customer, and in the lr. there new quarters there will be carried a
course of our conversation he began to talk very full line of all talking machine supplies, and the
to improve upon.
D. S. Ramsdell, manager of the St. Louis Talk- intelligently on musical matters, the great singers various styles of Edison and Victor machines. In
ing Machine Co., reports a very good trade, and and classical music. I knew that he had never the front are two large show windows in which
says that the arrival of the Victor Victrola, their received a musical education or never had had samples of the various lines are displayed in a
new ?200 instrument, made a decided hit. Mr. any opportunity to hear the singers or operas he very effective manner, and is due to the inge-
Ramsdell reports the sale of eight of these in- talked about, and expressed my surprise at his nuity of Mrs. Switky, who will have charge of
struments in one week recently. The new Aux- knowledge, and asked how he came to be so this branch of the business. Mrs. Switky is thor-
oughly familiar with the talking machine busi-
tephone arrived two weeks ago, and is making well informed."
numerous friends. This firm is still short on
" 'Why, through my talking machine,' he re- ness, a very clever saleswoman, and will demon-
plied. 'I buy the best records and study them strate the fact that a woman can make a success
Victor stock.
Manager W. C. Fuhri, manager of the Colum- out, making myself familiar with the voices of in the talking machine field.
bia Phonograph Co., reports trade very good all the leading artists and the themes of the pieces
A $2,000,000 CORPORATION (?)
through his territory, and that he looks for a that they sing. I purchase the scores of the
very large business during the fall and winter best operas, and follow them on the talking ma-
Among the incorporations filed with the Sec-
chine. The result is that I have familiarized my-
months.
W. F. Standke, manager of the Columbia self with music that was heretofore a sealed book retary of the State at Albany on Monday last
was that of the Atlantic Phonograph Co., for
Phonograph Co., Memphis, Tenn., spent several to me. My children are taking a great interest the purpose of manufacturing and dealing in
days here recently, and reported trade very active in classical music, and I am confident that the all kinds of musical merchandise. Capital, $2,-
talking machine has been a great incentive and
at that point.
000,000. Incorporators: Joseph L. Adrian, Peter
Manager T. P. Clancy, manager of the talking auxiliary in their study of music'
Mannebach and C. D. R. Adrian, all of New
"I have followed up the matter, and now am a York, and Frank C. Hamilton, Syracuse, N. Y.
machine department of the Conroy Piano Co.,
expresses great satisfaction with present trade firm believer in the talking machine as a musi-
and future prospects. He received an order for cal educator," continued Mr. Rider. "I find that
BARTLETT CO.'S HANDSOME SHOWROOMS.
a fine Edison phonograph from Manila, P. I., it not only inctills a love of music, but is educat-
ing the masses to an appreciation of the best.
recently.
The Bartlett Music Co., Los Angeles, Cal.,
Marks Silverstone, president of the Silverstone The demand for the classical records continually have recently fitted up their talking machine de-
Talking Machine Co., reports trade as being ex- increases, and I find that nearly every one with partment with six separate salesrooms, divided
cellent. This concern has just erected a fine dis- an ear for music, and children in particular, be- by heavy plate glass partitions and directly con-
come very critical, and train themselves to pick nected by a passageway. By this system it is
play booth in their store.
Prominent trade visitors here during the last out flaws and discords in the music produced in possible for two salesmen or even one to handle
two weeks were: A. E. Dunk, traveling sales the home. I believe that they will have a great five or six different customers, as an assortment
manager of the Talking Machine Co., Chicago; influence for the best in the development of mu- of records placed in each room enables the vari-
Mr. Myers, of the Victor Talking Machine Co., sic, Sousa to the contrary, and no one that is ous machines to be readily tested In a way to
Camden, N. J.; A. H. Kloehr, Edison Phonograph fond of the great art will be content for very ensure sales.
Co., and C. H. Noyes, western representative of long to have their music ready made. At the
same time it will be invaluable to the student,
E. F. Ball, of the Ball-Fintze Co., Newark, O.,
the Hawthorne & Sheble Mfg. Co.
The Thiebes-Stierlin Music Co. have let the just the same as in obtaining a correct pronunci- recently made a sworn statement the com-
contracts for building their new talking machine ation in languages, in obtaining a correct inter- pany had in stock over 163,000 records, includ-
department, and work is expected to commence pretation of difficult passages by the greatest ing Edison, Victor, Columbia and Zonophone
shortly. They expect to have it in operation artists. I know of singers who have greatly im- makes. The company contemplate carrying in
proved their voices by singing with a talking stock over 300,000 records during the winter, as
by Nov. 1.
machine, keeping at it until their expression, large shipments are already being received.
RUDOLPH WURLITZER CO. BRINGS SUIT.
(Special to The Review.)
Chicago, 111., Oct. 29, 1906.
The Rudolph Wurlitzer Co., Cincinnati, through
Edward H. Uhl, commenced suit last week against
Frederick Sheppy, who makes the Crescent tone
regulator, for infringement. The case is being
argued in the United States Court. It seems Mr.
Uhl purchased three patents for tone regulators
from Eugene M. Robinson about a year ago, and
subsequently sold the rights of the Universal
Tone Regulator to the Rudolph Wurlitzer Co.
The case rests upon the prior.^y of the different
patents, and the Wurlitzer Co. are doing every-
thing in their power to prevent infringements on
any of their products.
NEW VICTOR JOBBERS.
The Victor Talking Machine Co. have recently
been busy appointing new distributors in various
parts of the country clear to the Coast. Among
the new distributers are H. Backenheimer, Moor-
head, Minn.; E. E. Forbes Pia'no Co., Memphis,
Tenn.; the Portland Talking Machine Co., and
Sherman, Clay & Co., in Portland, Ore.
A. V. Holmes, who for some time conducted
a music store and studio in Hanover, Pa., has
gone to Los Angeles, Cal., to take a position as
instructor in a mandolin school. The music
Btore will be continued by J. B. Patterson.
The Monarch
REVOLVING RACK
For Cylinder Records
An emphatic success.
Holds 1,000 records and you can
reach every one without taking a
step. Turns on ball bearings.
Be up-to-date and buy a Monarch.
Costs $30.00
but earns double in no time.
Our new catalogue is now ready.
Shall we send it?
Syracuse Wire Works
SYRACUSE, N. Y., U. S. A.