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THE
MUSIC TRADE
REVIEW
NEWS ITEMS FROM THE TWIN CITIES.
Mid-Summer Trade Better Than Expected—
Dyer Enlarging Talking Machine Department
—Splendid Report from Minnesota Phono-
graph Co.—Kohler & Heinrichs, Edison and
Victor Jobbers—Other Items.
(Sperhil |n Tin 1 K v i c w . )
Minneapolis and St. Paul, Sept. 1, 1906.
The mid-summer trade in talking machines has
been better than expected, and results for Au-
gust show a decided improvement over a year
ago.
W. J. Dyer & Bro. report this department of
their music business as showing the largest in-
crease this year of any of their other depart-
ments, and are quite enthusiastic over the pros-
pects for this fall. They have brought the de-
partment down from the fourth to the first floor,
and it will occupy the space formerly occupied
by the offices.
The Minnesota Phonograph Co. report an ex-
tremely good month in jobbing both Edison and
Victor goods. At their St. Paul store, an excel-
lent retail trade in Edison goods was re-
ported. The Victor end, however, was light, as
it is only recently this company began pushing
Victor machines. At the Minneapolis store, Mr.
Lowey, the manager, reported larger sales in
July than during the preceding two or three
months. The demand was mostly for Victor rec-
ords and machines.
L. H. Lucker, the president of the Minnesota
Phonograph Co., who went East last month, ac-
companied by his brother, W. A. Lucker, is again
at the helm.
Kohler & Heinrichs, large fancy store in St.
Paul, took hold of the Victor and Edison ma-
chines last week as jobbers. This firm was orig-
inally the first jobber of Victor goods in St. Paul.
Wiliam Donaldson & Co., of Minneapolis, who
run the largest department store in that city, re-
port better results in July than any previous
month this year. Nearly all makes of machines
can be found in their talking machine depart-
ment.
T. C. Hough, handling the Edison and Zono-
phone, reports a fine business at all three of his
stores, with a big increase over last year.
A good, steady trade in records during July
was reported at the Victor department in the
New England Furniture Co.'s store. The sale
of machines, however, was not so large, but
consisted of a good grade.
NOW THE BURGLAR=ALARM
Field Has Been Invaded by the Talking Ma-
chine—Something of Mr. Hood's Invention.
John C. Hood, of Wilkinsburg, Pa., is the in-
ventor of an electro-phonographic device which
calls up the police station when a burglar tries
to get into the house. It tells the man at the
police end of the 'phone to hurry along with the
wagon and take the robber away.
When the burglar forces a door, window or
other opening where the device is placed the ma-
chine, which is worked by electricity, is set in
motion, and a phonograph, located in the garret,
where connection between the telephone wire and
the wire connected with the burglar alarm has
been made, calls "central'' and asks in plain
English for the police station. When connection
with the police station has been secured the
phonograph informs the police as to the street
and number of the house that is being robbed,
and repeats the information as long as the re-
ceiver is off the hook.
The Hawthorne & Sheble Manufacturing Co.,
of Philadelphia and Bridgeport, have just re-
ceived a European cable order for four thousand
assorted horns. For some time past it has been
difficult for American concerns to compete with
the cheap labor of Europe, but the Hawthorne &
Sheble Manufacturing Co., by the addition of
labor-saving machinery and devices, together
with increased facilities, are now in a position to
secure foreign business.
Keg. U. S. Pat. Off.
Develop the
business
for Victor goods that lies in your vicinity. There are
plenty of dollars within your reach if you only make
an effort to get them.
We drum up trade for you among the 49,000,000
magazine readers to whom our advertising goes every
month, but it is for you to develop this trade up to
the buying point.
One of the best helps toward this end is for you
to advertise
Victor Talking Machines
and Records
in your local newspapers. Besides this you can use
window displays, circulars and other means to make
known to your community the fact that you sell the
Victor.
These methods enable you to get the greatest
benefits from our advertising and lay the foundation
for a larger and more profitable business for you.
Many dealers are already doing these very things
and making it pay, and you can safely follow in the
same direction.
Victor Talking Machine Company,/**
Camden, N. J.
. S.—Just a suggestion for
you—it's a mighty good one: Place
standing monthly orders for the new
records with your distributor, and push
this feature. (Keeps your customers
calling at least monthly—they look for
them.) Artistic Monthly Supplements
furnished free for this purpose.
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