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THE:
MUSIC TRADE:
REVIEW
VICTOR CO.jUNNOUNCE CUT
In the Prices of Certain American Red Seal
Records from $2 and $2.50 to $1 and $1.50
Respectively on May 1st.
Under date of Feb. 15, the Victor Talking Ma-
chine C.o., of Camden, N. J., announce that May
] a reduction will be made in the retail price to
$1.0U each for ten and $1.50 each for twelve-inch
records (now $2 and $2.50, respectively), on the
following American "red seal" records: Blass,
Blauvelt, Crossley, De Lussan, Homer, Journet,
Juch, Nuibo, Powell and Van Hoose. They will
be called "red seals," but all records listing at
more than $1.50, "Victrola" red seal records. At
that time the company will discontinue the re-
tail "dozen prices" on all red seal and foreign
black label records; also the present 40 per cent,
discount to dealers will apply on the new prices.
On and after May 1, the company on account
of new arrangements with Tamagno's heirs, will
sell Tamagno records at Melba discounts, namely
30 per cent, to dealers. On their April "advance
list order blank" the Victor Co. will present the
first of their new 8-inch records, twelve numbers
of popular selections which will be supplemented
monthly in like manner, and the price will be
^5 cents, the same as the 7-inch records that will
not be increased in the catalogue.
TRAVELING SHOWMAN HANDLING
Twentieth Century Graphophone in His Busi-
ness With Great Success.
The introduction of the "Twentieth Century"
graphophone has doubled the sale of cylinder
records out on the Pacific Coast, says the Colum-
bia Record. In the village of Cornelius, Oregon,
recently a traveling showman reported that he
was making $15 to $20 per day, and said his busi-
ness was being very materially assisted by hav-
ing a "Twentieth Century" graphophone as a part
of his outfit. He has the machine at the end of
his wagon, and whenever he plays it, a crowd
quickly gathers. Sometimes he plays the grapho-
phone in passing through small villages, and this
is the signal for people to gather from far and
near and follow behind the wagon as if it were
a real brass band that was dispensing the music.
RECORDS BY MME. PATTI.
Baroness Cederstrom, better known as Mme.
Patti, has at last been induced to make a number
of records of her famous songs and arias with
which her name is indissolubly connected. The
records were made at Mme. Patti's castle,
Craig-y-Nos, Wales, the accompanist being Lan-
don Ronald. The Gramophone Co., for whom
these records were made, are to be congratulated
on securing records by this famous artist, whose
name is revered wherever music is loved.
PROOFS OF PROSPERITY.
A sure indication of the healthy condition of
the talking machine business can be gathered
from the volume of the supply business which is
being transacted at the present time. The Haw-
thorne & Sheble Manufacturing Co., of Philadel-
phia report that during the month of January,
1906, they shipped out on orders 98 per cent more
goods than in the corresponding month of last
year, and that orders are still on the increase.
One Victor dealer in a town of only 25,000 people
saw his opportunity, stocked up with Victor goods, let
people know what he had, and sold
$100,000.00 worth of
Victor Talking Machines
and Records
in one year
What's the population of your town ?
What are your annual Victor sales?
They can be greatly developed, if you go about
it right.
Get a good supply of Victor Talking Machines and
always have the Records people want.
Let them know you have them and you can have
a steady sale every month, and an ever increasing trade
in the Victor, with profits that are liberal and assured.
Victor Talking Machine Company
Camden, N. J.
EDISON RECORDS IN FRANCE.
The fire which totally destroyed the recording
plant of the National Phonograph Co., in Paris,
has only caused a temporary inconvenience, in-
asmuch as they at once continued the manufac-
ture of the French records at their large plant
in Brussels. New quarters, as well as necessary
machinery, have been secured, and the new
recording plant in Paris will resume work im-
mediately. The demand for Edison records
throughout France is steadily growing, some of
the most eminent artists being connected with
this branch.—Talking Machine World.
. 5.—Just a suggestion for you—it's a mighty good one : Place
standing monthly orders for the new records with your distributor, and
push this feature. (Keeps your customers calling at least monthly—they
look for them.)
Artistic Monthly Supplements furnished free for this purpose.