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Music Trade Review

Issue: 1906 Vol. 42 N. 12 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TH
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MUSIC TRADE
-SUKKAKPN.
more exquisitely polished in tone and touch than
any predecessor. With such an aim, and with the
financial resources necessary to carry it to the
furthest extreme, the Baldwin factories were
established. How magnificently this purpose was
realized, a hearing of the Baldwin piano reveals.
All pianos have a classical complexion; many
makers have contributed to their present develop-
ment. In a composite sense, the Baldwin may be
said to represent the crystallization of the artistic
efforts of piano building. But the quality of the
tone of the Baldwin is its conquering charm, and
in this—in its opulence of color, its warmth and
delicacy and poetic "texture,"—it is a wholly
original work of art, as subtly distinctive as the
subdued splendor of a Corot landscape. Such a
tone could be produced only by a masterly
manipulation of the principles that "treat emo-
tions as if they were mathematics;" the cunning
evasion of hard-and-fast rules that distinguishes
the work of genius from that of the academician.
As remarkable for strength and efficiency as is
the artistic equipment of the Baldwin House, its
manufacturing organization is no less admirable.
The Baldwin establishment occupies an imposing
site facing the beautiful entrance to one of the
finest parks in the West. Architecturally, and on
the score of advanced industrial conditions, it is
most interesting.
From four busy thoroughfares one may see the
activities of Baldwin workmen in a group of
buildings as light and spacious as a modern coun-
try house. A restful expanse of perfectly kept
turf stretches away to the lumber yards where
small forests are mellowing in the sun. In the
beauty of its environment, and in the provision
for the facility and comfort of the workmen, the
place is designed to give the gloomiest economist
a moment of optimism; there is distinct harmony
between the aim of the makers and the manner in
which it is carried out.
Noteworthy, also, is the genius shown in the
administration of the Baldwin factories and the
system by means of which these makers have
coupled artistic with executive skill. The Bald-
win piano factories are known to every student
of musical mechanics and industrial conditions,
both in this country and in Europe. "They are a
source not of national, but of international
pride," said a Frenchman of note on a recent
visit.
The House of Baldwin recognizes that a piano
makes its appeal through the ear to the heart—
that the person interested in buying a piano must
hear it. In the distribution of its product, it
eliminates the mystery and uncertainty from
piano purchase and places the Baldwin piano
before the public in the simplest way.
The selling ferce of the Baldwin House is com-
posed of ten territorial divisions, laid out with
regard to economy in distributing the product to
all parts of the United States. The foreign coun-
tries are covered in the same way. Each division
has also the distribution of Baldwin pianos to all
dealers in its field.
Thus, the Baldwin piano may be heard in deal-
REVIEW
ers' salesrooms almost anywhere
in the United States. In buying
of D. H. Baldwin & Co., or of
any Baldwin dealer, a feeling of
confidence and security is en-
joyed. The price is the same
in every instance, and the broad
Baldwin guarantee accompanies
every piano sold.
The accompanying illustra-
tions are examples of the work
of the Baldwin Art Department.
There is an increasing demand
for piano cases in harmony with
the room in which the instru-
ment is to be placed. To persons
interested, a complete descrip-
tion, with illustrations of the ex-
tent of the work done by the
Baldwin designers and estimates
on special designs, will be sent
upon application.
The price of the Baldwin Up-
right is $500 and up; the Bald-
win Small Grand is $850. The
Baldwin in art cases, up to $10,000.
THE HOBART M. CABLE AMBASSADOR
Rounding Up Extended Trip—E. E. Walter
Finds Enthusiastic Admirers of the Hobart
M. Cable Piano Everywhere.
E. E. Walter, road ambassador for the Hobart
M. Cable Co.. Chicago, and one of the most compe-
tent and popular men on the road, was a visitor
to The Review office recently. He is rounding
up a trip which has kept him on the road since
the first of the year—one of the most successful
in his long connection with the Hobart M. Cable
Co.
The values embodied in the pianos of this
house are being recognized by leading piano men
throughout the country and, once handled, it
means that the dealer becomes enthusiastic over
their superb musical qualities, careful construc-
tion and admirable design, and this enthusiasm
is manifested in the advertising which the lead-
ing dealers of the country are carrying in the
daily papers devoted to this piano. Mr. Walter
reports trade conditions, as far as they affect
his interests, t<> be most satisfactory.
HARDMAN, PECK & CO.
The Products of This House in Greater Demand
Than Ever.
Notwithstanding Unfavorable Weather Busi-
ness Conditions Show Marked Improvement
in the Northwest—Leading Dealers Making
Very Encouraging Report and Are Optimistic
Over the Spring Outlook.
(Special to Tlje
Kview.)
Minneapolis and St. Paul, March 19, 1906.
A still further improvement in business was re-
ported last week, though the weather was quite
chilly—much colder than during February. The
first two weeks of March have been so encourag-
ing that the outlook for the month appears very
good.
"There is nothing special to report," said W.
J. Dyer, of St. Paul; "but we have been doing a
fine business just the same. We made three
cash sales one day last week—one Steck, one
Kranich & Bach and one Dyer Bros. Business
is away ahead of a year ago."
"Been doing a fine business all down our whole
line of instruments the past ten days or so,'
said R. O. Foster, of Foster & Waldo. "Condi-
tions have changed considerably for the better."
"Trade has been pretty fair considering the
interruption to our business through moving,
and fully equal to a year ago," was the report
of Grant P. Wagner, of Howard, Farwell & Co.
The offices of Howard, Farwell & Co. have been
moved to the new store, and quite a few samples
of instruments were displayed on the floor Sat-
urday, but it will probably take another week
before they will all be moved. The old ware-
rooms will probably be occupied, however, for
a month or six weeks longer.
At the Minneapolis branch, the week was re-
ported better than the one preceding.
The W. W. Kimball Co. report their word-
guessing contest as having proved much more
successful than had been anticipated, and that
the results are very satisfactory. C. A. Elmen-
dorf, the manager, has been confined to his home
for a fortnight with a cold.
"The first two weeks of March have been 'the
best ever,' " was the enthusiastic report of David
McKee, manager of the Cable Company. Mr.
McKee reported a high class of trade, including
sales of Mason & Hamlin, Conover and Cable in-
struments.
"A pretty fair trade," said E. R. Dyer, of
Metropolitan Music Co. "It could be better, but
the average is good, and the outlook is excep-
tionally encouraging for this spring."
"The unseasonable weather has made it rathef
quiet," said S. W. Raudenbush. "With the open-
ing of warm weather 1 anticipate something
good, as the prospects are just tip-top, and
couldn't be better."
The Segerstrom Piano Co. reported cue sale of
a Smith & Nixon grand last week. "We had a
splendid business the first part of the week,'
said V. E. Segerstrom, "though it was rather
quiet the last half."
Hardman, Peck & Co. have made a notable ad-
vance in many lines during the past few months.
They have not only augmented their imposing
roster of agents, but in all points in this country
as well as in Europe there is an increased appre-
ciation of the merits of the Hardman pianos and
the Hardman Autotone player-piano which they
are placing on the market. And this applies with
equal force to the other instruments controlled
by Hardman, Peck & Co., namely, the Harrington
GREAT YEAR IN PATENT OFFICE.
and Hensel pianos-, and the Harrington autotone.
The
year 1905 broke the Patent Office record.
Herein is represented the best of values in all
The
total
receipts were $1,xr>0,000, and the depart-
lines giving a variety and scope to the dealer
which enables him to cater to the demands of all ment enjoyed the distinction, rare in Government
affairs, of paying its own expenses and turning
people and all purses.
over to the Treasury a profit of $;i27,000.
More than 31,000 patents were granted during
TWO ENTERPRISING LADIES.
the year, that being the largest number in the
history of the office. At this rate the total num-
Mrs. Margaret Davison,- who has been in the ber issued since the establishment of the depart-
piano and music business in Ironton, O., for ment will soon reach the million mark.
nearly a score of years, has just taken as partner
Mrs. Kate D. Henry, who is prominent in church
THAT CHRISTMAN SMALL GRAND.
and society work in that section. The combina-
tion is a strong one and expansion of business is
Dealers visiting New York should not overlook-
certain to result.
,
calling at the Christman Sons' warerooms, 35
West 14th street, and become acquainted with the
new Cnristman small grand, which is only five
RICHMOND'S CENTENNIAL.
feet over all. This is a marvelous little instru-
Henry Gennett, president of the Starr Piano ment with an amazing quantity of tone which is
Co., is taking a prominent part in the movement supplemented by a quality and an evenness
throughout all registers that will delight the
to celebrate the one hundredth anniversary of
the city of Richmond, Ind., which will occur on dealer or musician competent to differentiate in
the matter of piano tone.
May 7, 1906.

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