Music Trade Review
Issue: 1905 Vol. 41 N. 8 - Page 34
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
34
THE
MUSIC TRADE REVIEW
:=30C20CX)OOOOOOOOOOOOOOC^OOOOOOOOOCZXXZX)OOOG
In tKe Musical MercHandise Domain
STOCKS BEING STRENGTHENED.
Buying For Fall in Full Swing—Opinions Re-
garding Early Fall Trade—An Unusually
Heavy Demand Predicted—The Whole Trade
Situation Seems Optimistic—Better Condi-
tions Than Were Apparent Last Year at
This Time.
During the past week trade has been improv-
ing, with every indication, as previously pointed
out in The Review, that when the buying for
fall delivery is in full swing it will justify the
predictions of the progressive musical merchan-
dise houses. Stocks are being strengthened at
every possible point, and the lines ready to be
drawn upon will be the largest and most diversi-
fied in staples ever shown the trade, and particu-
larly interesting in novelties and specials as
well; in fact, every firm of any note is fortify-
ing themselves in all ways to meet what they in-
sist will be an unusual demand, when prompt de-
liveries will be the rule and not the exception.
Perhaps it is needless to suggest that it is always
advisable to plan orders early, even if the ship-
ments are not to be hurried, as it means more
careful and discriminating selections on the part
of the sellers, enabling them to give that close
attention which every house is desirous of ac-
cording customers displaying astuteness and fore-
sight.
A most substantial basis is furnished for hope-
ful, nay, enthusiastic, anticipation which prevail
by the general prosperous conditions which exist
throughout the country. It is noticeable that re-
ports from many sections refer to the well being
which prevails with the promised activity in
trade, general employment in labor and the ex-
istence of a spirit of enterprise which promise to
result in projects that will keep capital moving,
meaning a feeling of contentment will reign that
is so conducive to the movement of small goods
stocks, whether in the hands of the importer,
wholesaler, small jobber or dealer.
Something of this sentiment is reflected in the
appended observations made to The Review by a
veteran in the musical merchandise trade: "Are
we expecting an unusually heavy fall trade?
Well, we guess. Never were the signs so prom-
ising; in fact, the evidence at hand is undisput-
able, and on this point we have exchanged views
with not only our correspondents in all sections,
but with the importation and stock houses. To
he sure, an ultra-conservative may speak pessi-
mistically, but fortunately these kind are few
and far between. They are the kind to which
the old-world atmosphere of the German pro-
ducer and exporter still clings, and who 'view
with alarm,' if not downright prejudice, the in-
fluence, prestige and respect with which our
business regard the reputable trade press. These
are the ones, also, who revel in mystery as to
prices and market conditions, and speak with
pompous circumlocution of trade aspects, ap-
parently dreading to be quoted on such subjects.
As a matter of truth, their real ignorance is thus
concealed, for they are the last fellows to 'catch
on.' Please bear this in mind, and you will
neither be led nor go astray."
REGINAPHONES IN DEMAND.
The Regina Music Box Co., of 11 East 22d
street, New York, expect to place a Reginapiano,
their new interior player, on exhibition at their
warerooms during the coming week. They have
had such a demand for this instrument that they
have been unable to spare one as a sample pre-
vious to this time. The fall activity seems to
have struck their warerooms, as the orders for
the music boxes and Reginaphones has been
something phenomenal during the past week.
From reports from dealers, the fall trade will
surpass that of any previous year.
CANNOT SELL TO CONSUMER
HANS HOHNER RETURNS.
And Make a Success of Business—The Dealer
Not to be Cut Out of the Trade Situation.
Hans Hohner, the head of the American branch
of M. Hohner, at 354 Broadway, has returned
"The passing of the jobber" is the favorite from his annual visit to the factory in Germany,
catch phrase of the salesman for some manufac- where he has been preparing their large line of
turer who has taken up selling directly to the re- new goods for the fall and winter trade. The
tail trade. That sounds plausible while he is catalogue, descriptive of these goods, is now near-
talking to you, but it does not mean anything. ly complete, and will be ready for the trade with-
The jobber of groceries will be a long time in in a short time. In it they will illustrate the
passing—you will be playing a harp, and so will most complete line that they have ever put out,
your grandson, long before he has entirely passed embracing several novelties that should be very
out of existence. The United States is too broad popular. The demand for their goods has been
a territory for any manufacturer to hope to sue' keeping up steadily all summer, and they find
cessfully sell his grocery products direct to the the volume of trade far ahead of previous years.
One of their most successful features has been
retail trade, says the Inter-State Grocer. He may
their combination sets.
succeed in selling them to the so-called "cream of
the trade," the big retailers in the cities, but the
small retailer, the man who sells the family
GRATZ LINE OF SPECIALTIES.
trade, will always buy from the jobber. First,
he will have to do this because the jobber will
The W. R. Gratz Import Co. of 11 East 22d
credit him and carry the account, and the big
manufacturer will not, and, second, he will do street, New York, has completed importing its
this because he is susceptible to the persuasion full line of samples for the fall trade, and they
of his friend, the jobber's salesman. The sales- regard it as the most complete that they have
man for his jobber sells goods for his house as ever offered to the American trade. As usual
much on friendship as on price, and he is not they will push the Empress line of harmonicas
going to permit the manufacturer to drum up the and accordeons, of which they have a number of
orders and fill them for his specialty when he new styles. The demand for all lines of goods,
can persuade the retailer to buy a substitute especially import orders, is rapidly increasing,
made by a manufacturer who sells through the and their salesmen have had one of the best sum-
mers on record. The demand for band instru-
jobber.
ments continues good, particularly in the better
A big Chicago soap concern many years ago cut grades.
away the jobbers and began to sell its soaps di-
rect to the retail trade, billing them to the re-
JAPANESE SILK SCARFS.
tailer. For a while this worked nicely; then
sales began to fall off. The salesman for the
Kaffenberger & Cantor have completed their
jobbers used all their arguments against that
manufacturer's soaps, and the manufacturer him- full line of piano scarfs, and are now exhibiting
self-found that the bookkeeping and the shipping them at their warerooms at 9 West 18th street,
and the losses from bad credits were a terrible New York. The full line is one of the largest
burden. Now that manufacturer is selling that they have ever offered the trade, and em-
braces almost every possible design and style.
through the jobbing trade again.
The jobber has proven, too good a friend to Morris Cantor says that with the orders now on
the retailer for the retailer to forget him, and all hand and those prospective, they will be rushed
signs point to the fact that the wholesale grocer from now until the winter season closes. From
will still be doing business when many of the every standpoint, the past summer has been the
manufacturers who try selling direct are out of best they have ever had, and their factory has
been kept running full time. He says that to
business and forgotten.
their surprise there continues to be a very heavy
Miss Ethel Jones has been appointed manager demand for the Japanese silk scarfs that proved
so popular in the spring.
of the Oliver Music House at Palestine, Tex.
THE STANDARD OF THE WORLD
THE
ORIGINAL S. S. STEWART BANJO
and th« BAUER. Mandolins and Guitars
MANUFACTURED BT
Pacific Cotst Agents, SHERMAN, CLAY 6 CO., San Francisco, Cal.
THE BAUER CO
1410-12 N. 6TH ST., PHILADELPHIA, PA.
Canadian Headquarters, NORDHEIMER PIANO 6 MUSIC CO., Toronto, Ontario.
THE GRAND PRIZE
Awarded
The Holidays Are
Almost Here, which
t h e C. G .
Conn Band, Or-
chestra and Solo
Instruments, is
suggests that a gift to
y o u r f r i e n d of a
"GRAND P R I Z E " In-
strument would make a
present that would
charm and delight :: ::
merely a new acknowl-
edgment of what was
l o n g ago c o n c e d e d ,
namely, that the
"Wonders'* are un-
paralleled in any excel-
lence or quality that goes
to make up a Perlect
and Ideal instrument.
Address c .
Send for large ILLUS-
TRATED
CATA-
L O G U E telling all
about them :: :: :: ::
G. CONN CO., ElKhart,
Indiana
P. S.—The Wonder Instruments are sent on trial and FULLY GUARANTEED
34
THE
MUSIC TRADE REVIEW
:=30C20CX)OOOOOOOOOOOOOOC^OOOOOOOOOCZXXZX)OOOG
In tKe Musical MercHandise Domain
STOCKS BEING STRENGTHENED.
Buying For Fall in Full Swing—Opinions Re-
garding Early Fall Trade—An Unusually
Heavy Demand Predicted—The Whole Trade
Situation Seems Optimistic—Better Condi-
tions Than Were Apparent Last Year at
This Time.
During the past week trade has been improv-
ing, with every indication, as previously pointed
out in The Review, that when the buying for
fall delivery is in full swing it will justify the
predictions of the progressive musical merchan-
dise houses. Stocks are being strengthened at
every possible point, and the lines ready to be
drawn upon will be the largest and most diversi-
fied in staples ever shown the trade, and particu-
larly interesting in novelties and specials as
well; in fact, every firm of any note is fortify-
ing themselves in all ways to meet what they in-
sist will be an unusual demand, when prompt de-
liveries will be the rule and not the exception.
Perhaps it is needless to suggest that it is always
advisable to plan orders early, even if the ship-
ments are not to be hurried, as it means more
careful and discriminating selections on the part
of the sellers, enabling them to give that close
attention which every house is desirous of ac-
cording customers displaying astuteness and fore-
sight.
A most substantial basis is furnished for hope-
ful, nay, enthusiastic, anticipation which prevail
by the general prosperous conditions which exist
throughout the country. It is noticeable that re-
ports from many sections refer to the well being
which prevails with the promised activity in
trade, general employment in labor and the ex-
istence of a spirit of enterprise which promise to
result in projects that will keep capital moving,
meaning a feeling of contentment will reign that
is so conducive to the movement of small goods
stocks, whether in the hands of the importer,
wholesaler, small jobber or dealer.
Something of this sentiment is reflected in the
appended observations made to The Review by a
veteran in the musical merchandise trade: "Are
we expecting an unusually heavy fall trade?
Well, we guess. Never were the signs so prom-
ising; in fact, the evidence at hand is undisput-
able, and on this point we have exchanged views
with not only our correspondents in all sections,
but with the importation and stock houses. To
he sure, an ultra-conservative may speak pessi-
mistically, but fortunately these kind are few
and far between. They are the kind to which
the old-world atmosphere of the German pro-
ducer and exporter still clings, and who 'view
with alarm,' if not downright prejudice, the in-
fluence, prestige and respect with which our
business regard the reputable trade press. These
are the ones, also, who revel in mystery as to
prices and market conditions, and speak with
pompous circumlocution of trade aspects, ap-
parently dreading to be quoted on such subjects.
As a matter of truth, their real ignorance is thus
concealed, for they are the last fellows to 'catch
on.' Please bear this in mind, and you will
neither be led nor go astray."
REGINAPHONES IN DEMAND.
The Regina Music Box Co., of 11 East 22d
street, New York, expect to place a Reginapiano,
their new interior player, on exhibition at their
warerooms during the coming week. They have
had such a demand for this instrument that they
have been unable to spare one as a sample pre-
vious to this time. The fall activity seems to
have struck their warerooms, as the orders for
the music boxes and Reginaphones has been
something phenomenal during the past week.
From reports from dealers, the fall trade will
surpass that of any previous year.
CANNOT SELL TO CONSUMER
HANS HOHNER RETURNS.
And Make a Success of Business—The Dealer
Not to be Cut Out of the Trade Situation.
Hans Hohner, the head of the American branch
of M. Hohner, at 354 Broadway, has returned
"The passing of the jobber" is the favorite from his annual visit to the factory in Germany,
catch phrase of the salesman for some manufac- where he has been preparing their large line of
turer who has taken up selling directly to the re- new goods for the fall and winter trade. The
tail trade. That sounds plausible while he is catalogue, descriptive of these goods, is now near-
talking to you, but it does not mean anything. ly complete, and will be ready for the trade with-
The jobber of groceries will be a long time in in a short time. In it they will illustrate the
passing—you will be playing a harp, and so will most complete line that they have ever put out,
your grandson, long before he has entirely passed embracing several novelties that should be very
out of existence. The United States is too broad popular. The demand for their goods has been
a territory for any manufacturer to hope to sue' keeping up steadily all summer, and they find
cessfully sell his grocery products direct to the the volume of trade far ahead of previous years.
One of their most successful features has been
retail trade, says the Inter-State Grocer. He may
their combination sets.
succeed in selling them to the so-called "cream of
the trade," the big retailers in the cities, but the
small retailer, the man who sells the family
GRATZ LINE OF SPECIALTIES.
trade, will always buy from the jobber. First,
he will have to do this because the jobber will
The W. R. Gratz Import Co. of 11 East 22d
credit him and carry the account, and the big
manufacturer will not, and, second, he will do street, New York, has completed importing its
this because he is susceptible to the persuasion full line of samples for the fall trade, and they
of his friend, the jobber's salesman. The sales- regard it as the most complete that they have
man for his jobber sells goods for his house as ever offered to the American trade. As usual
much on friendship as on price, and he is not they will push the Empress line of harmonicas
going to permit the manufacturer to drum up the and accordeons, of which they have a number of
orders and fill them for his specialty when he new styles. The demand for all lines of goods,
can persuade the retailer to buy a substitute especially import orders, is rapidly increasing,
made by a manufacturer who sells through the and their salesmen have had one of the best sum-
mers on record. The demand for band instru-
jobber.
ments continues good, particularly in the better
A big Chicago soap concern many years ago cut grades.
away the jobbers and began to sell its soaps di-
rect to the retail trade, billing them to the re-
JAPANESE SILK SCARFS.
tailer. For a while this worked nicely; then
sales began to fall off. The salesman for the
Kaffenberger & Cantor have completed their
jobbers used all their arguments against that
manufacturer's soaps, and the manufacturer him- full line of piano scarfs, and are now exhibiting
self-found that the bookkeeping and the shipping them at their warerooms at 9 West 18th street,
and the losses from bad credits were a terrible New York. The full line is one of the largest
burden. Now that manufacturer is selling that they have ever offered the trade, and em-
braces almost every possible design and style.
through the jobbing trade again.
The jobber has proven, too good a friend to Morris Cantor says that with the orders now on
the retailer for the retailer to forget him, and all hand and those prospective, they will be rushed
signs point to the fact that the wholesale grocer from now until the winter season closes. From
will still be doing business when many of the every standpoint, the past summer has been the
manufacturers who try selling direct are out of best they have ever had, and their factory has
been kept running full time. He says that to
business and forgotten.
their surprise there continues to be a very heavy
Miss Ethel Jones has been appointed manager demand for the Japanese silk scarfs that proved
so popular in the spring.
of the Oliver Music House at Palestine, Tex.
THE STANDARD OF THE WORLD
THE
ORIGINAL S. S. STEWART BANJO
and th« BAUER. Mandolins and Guitars
MANUFACTURED BT
Pacific Cotst Agents, SHERMAN, CLAY 6 CO., San Francisco, Cal.
THE BAUER CO
1410-12 N. 6TH ST., PHILADELPHIA, PA.
Canadian Headquarters, NORDHEIMER PIANO 6 MUSIC CO., Toronto, Ontario.
THE GRAND PRIZE
Awarded
The Holidays Are
Almost Here, which
t h e C. G .
Conn Band, Or-
chestra and Solo
Instruments, is
suggests that a gift to
y o u r f r i e n d of a
"GRAND P R I Z E " In-
strument would make a
present that would
charm and delight :: ::
merely a new acknowl-
edgment of what was
l o n g ago c o n c e d e d ,
namely, that the
"Wonders'* are un-
paralleled in any excel-
lence or quality that goes
to make up a Perlect
and Ideal instrument.
Address c .
Send for large ILLUS-
TRATED
CATA-
L O G U E telling all
about them :: :: :: ::
G. CONN CO., ElKhart,
Indiana
P. S.—The Wonder Instruments are sent on trial and FULLY GUARANTEED
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