Music Trade Review
Issue: 1905 Vol. 40 N. 7 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
A QUEER LETTER.
WITH THE TALKING MACHINE MEN.
BOBZIN ON TALKING MACHINES.
Growing in Favor Every Day in Boston and
Vicinity—Big Call for Victor Machines, Es-
pecially of the Expensive Kind.
THE DUPLEX RECORD.
Its Manifest Advantages Set Forth by an Eng-
lish Paper.
Referring to the double, or duplex record, an
English correspondent suggests it is the disk of
Boston, Mass., Feb. 12, 1905.
the future. Commenting on this The Talking
"Talking machines!" exclaimed
Manager Machine News of London, says: "I cannot say
Charles Bobzin, of the wholesale department of
how that may be, but the essential thing being
the Oliver Ditson Co., when The Review asked equal—I refer, of course, to the quality of the
him, this week, what the prospects were for this record—it certainly has obvious advantages.
branch of the musical merchandise business.
There is economy of space; one record takes up
"Talking machines!
There's nothing like the room of two single-sided ones. There is econ-
them. They are the thing at present and are omy of handling. You simply turn the record
growing in favor every day. Our business in over, instead of having to take it off the pin,
talking machines in 1904 was three times as and, perhaps, cross the room in order to exchange
large as it was in 1903, and is still growing. We it for a new one. In cases where you have a con-
have discarded all other makes and have nailed tinuation of the same selection on the reverse,
the Victor to our masthead; all other makes be- the advantage of merely turning the record is
side the Victor are toys. I think, so far as this still more obvious. My correspondent suggests
department goes, it will be the most progressive two disadvantages of the double-sided. One is
and profitable department we have in the store. that they are rather thicker, the other that they
There is nothing cheap about the Victor. Their are rather heavier. They certainly would appear
records cost more than others because they are to be rather thicker, but I believe that, as a mat-
better. I t is a machine that the most musical ter of fact, contradictory as it may sound, they
people will buy—people with refined taste, with are actually rather lighter than other standard
a desire for the best goods and who have the single-sided makes. This, since some are cer-
means to get them, for the handsomest houses tainly larger, if not thicker as well, must obvi-
and reception rooms in the country.
ously be due to some difference in the compo."
"We have hundreds of people from the Back
Bay and Brookline—the best, most cultured and
wealthiest people—come here to buy Victors and "PHONOGRAPH ROW" DISINTEGRATING.
we are more than pleased at the outlook. The
"Phonograph Row," or Chambers street, New
soft-tone needle and attachment has made a hit, York, is slowly disintegrating. First the Colum-
and for parlors it is the only thing. We can- bia Phonograph Co. removed to Broadway, and
not fill our orders for fine talking machines, and now the National Phonograph Co. is contemplat-
feel very proud of our prospects."
ing a change of base. Several locations are under
(.Special to The Heview.)
W. C. Norris, of Youngstown, O., has opened a
talking machine department in connection with
his newspaper business.
Do Not Answer Too Quickly—Money Wanted.
The following letter has been received by a
number of leading talking machine houses.
Firms in the wholesale music trade have also
been favored by the same lunatic, for such the
writer has every evidence of being. The United
States consul at Madrid, Spain, has been re-
quested to investigate the case, but no results
have followed:
"Madrid, 12-22-1904.
"Sir:—Arrested by bankruptcy, I beg your aid
to recover a trunk with £50,000 in bank notes
deposited at an english railway station, but its
ticket besides a check of £2,400 payable to
bearer, are both hidden at a secret of a valise
seised by court. I offer you the third part of
amount if you come to rise the seise of valise.
I cannot receive your answer at prison, so, must
be sent to my servant by a cablegram thus:
Andres Ruiz, Gorguera, 8 Madrid. Not much
you may receive this letter, I await your answer
to sign full name.
R.
"Please answer by cable, not by letter, and by
caution. Please sign with this name, 'Maries.'"
That it is a swindling game of some kind goes
without saying, and it is probable the writer is
depending upon some credulous idiot—for such
he would be—to swallow the bait. It is believed
hundreds of the same letter have been sent out,
and they come through the foreign mail in regu-
lar form. That "answer by cable" is the ner-
viest part of the whole silly document.
Intelligent exploitation is the keynote of suc-
cess with the progressive talking machine dealer.
He should always remember that it is wise to try
over records for a customer, particularly if there
are others in the establishment waiting also to
purchase. These others may have their lists all
prepared, but how frequently is it the case that
they hear one or two selections played for the
consideration, and it is possible their final choice first customer, and immediately insist on having
will be much farther uptown. The Victor Dis- them also. Enthusiasm is contagious, and this
tributing & Export Co., Bettini Phonograph Co. is as true in the appreciation of talking machine
records as in everything else.
and the Douglass Co. still hold the fort.
•*v
You are in business for a profit.
You recommend goods to your customer as good.
If the goods should not happen to be good
Your friend has had enough of you.
You state to him the article is worth the price,
He finds out later that he can buy elsewhere cheaper.
You lose another friend.
If you are selling him a Talk-O-Phone,
Then it is different.
You will not have these matters to deal with.
The machine is honest throughout.
The price tends to show that other machines are too high.
You want the respect of your customers.
You can get it and keep it by selling Talk-O-Phones.
We are always at home for your inquiries and orders.
The Talk-O-Phoi\e Company
TOLEDO, OHIO
CHICAGO
SAN FRANCISCO
NEW YORK
++
THE MUSIC TRADE
REVIEW
A QUEER LETTER.
WITH THE TALKING MACHINE MEN.
BOBZIN ON TALKING MACHINES.
Growing in Favor Every Day in Boston and
Vicinity—Big Call for Victor Machines, Es-
pecially of the Expensive Kind.
THE DUPLEX RECORD.
Its Manifest Advantages Set Forth by an Eng-
lish Paper.
Referring to the double, or duplex record, an
English correspondent suggests it is the disk of
Boston, Mass., Feb. 12, 1905.
the future. Commenting on this The Talking
"Talking machines!" exclaimed
Manager Machine News of London, says: "I cannot say
Charles Bobzin, of the wholesale department of
how that may be, but the essential thing being
the Oliver Ditson Co., when The Review asked equal—I refer, of course, to the quality of the
him, this week, what the prospects were for this record—it certainly has obvious advantages.
branch of the musical merchandise business.
There is economy of space; one record takes up
"Talking machines!
There's nothing like the room of two single-sided ones. There is econ-
them. They are the thing at present and are omy of handling. You simply turn the record
growing in favor every day. Our business in over, instead of having to take it off the pin,
talking machines in 1904 was three times as and, perhaps, cross the room in order to exchange
large as it was in 1903, and is still growing. We it for a new one. In cases where you have a con-
have discarded all other makes and have nailed tinuation of the same selection on the reverse,
the Victor to our masthead; all other makes be- the advantage of merely turning the record is
side the Victor are toys. I think, so far as this still more obvious. My correspondent suggests
department goes, it will be the most progressive two disadvantages of the double-sided. One is
and profitable department we have in the store. that they are rather thicker, the other that they
There is nothing cheap about the Victor. Their are rather heavier. They certainly would appear
records cost more than others because they are to be rather thicker, but I believe that, as a mat-
better. I t is a machine that the most musical ter of fact, contradictory as it may sound, they
people will buy—people with refined taste, with are actually rather lighter than other standard
a desire for the best goods and who have the single-sided makes. This, since some are cer-
means to get them, for the handsomest houses tainly larger, if not thicker as well, must obvi-
and reception rooms in the country.
ously be due to some difference in the compo."
"We have hundreds of people from the Back
Bay and Brookline—the best, most cultured and
wealthiest people—come here to buy Victors and "PHONOGRAPH ROW" DISINTEGRATING.
we are more than pleased at the outlook. The
"Phonograph Row," or Chambers street, New
soft-tone needle and attachment has made a hit, York, is slowly disintegrating. First the Colum-
and for parlors it is the only thing. We can- bia Phonograph Co. removed to Broadway, and
not fill our orders for fine talking machines, and now the National Phonograph Co. is contemplat-
feel very proud of our prospects."
ing a change of base. Several locations are under
(.Special to The Heview.)
W. C. Norris, of Youngstown, O., has opened a
talking machine department in connection with
his newspaper business.
Do Not Answer Too Quickly—Money Wanted.
The following letter has been received by a
number of leading talking machine houses.
Firms in the wholesale music trade have also
been favored by the same lunatic, for such the
writer has every evidence of being. The United
States consul at Madrid, Spain, has been re-
quested to investigate the case, but no results
have followed:
"Madrid, 12-22-1904.
"Sir:—Arrested by bankruptcy, I beg your aid
to recover a trunk with £50,000 in bank notes
deposited at an english railway station, but its
ticket besides a check of £2,400 payable to
bearer, are both hidden at a secret of a valise
seised by court. I offer you the third part of
amount if you come to rise the seise of valise.
I cannot receive your answer at prison, so, must
be sent to my servant by a cablegram thus:
Andres Ruiz, Gorguera, 8 Madrid. Not much
you may receive this letter, I await your answer
to sign full name.
R.
"Please answer by cable, not by letter, and by
caution. Please sign with this name, 'Maries.'"
That it is a swindling game of some kind goes
without saying, and it is probable the writer is
depending upon some credulous idiot—for such
he would be—to swallow the bait. It is believed
hundreds of the same letter have been sent out,
and they come through the foreign mail in regu-
lar form. That "answer by cable" is the ner-
viest part of the whole silly document.
Intelligent exploitation is the keynote of suc-
cess with the progressive talking machine dealer.
He should always remember that it is wise to try
over records for a customer, particularly if there
are others in the establishment waiting also to
purchase. These others may have their lists all
prepared, but how frequently is it the case that
they hear one or two selections played for the
consideration, and it is possible their final choice first customer, and immediately insist on having
will be much farther uptown. The Victor Dis- them also. Enthusiasm is contagious, and this
tributing & Export Co., Bettini Phonograph Co. is as true in the appreciation of talking machine
records as in everything else.
and the Douglass Co. still hold the fort.
•*v
You are in business for a profit.
You recommend goods to your customer as good.
If the goods should not happen to be good
Your friend has had enough of you.
You state to him the article is worth the price,
He finds out later that he can buy elsewhere cheaper.
You lose another friend.
If you are selling him a Talk-O-Phone,
Then it is different.
You will not have these matters to deal with.
The machine is honest throughout.
The price tends to show that other machines are too high.
You want the respect of your customers.
You can get it and keep it by selling Talk-O-Phones.
We are always at home for your inquiries and orders.
The Talk-O-Phoi\e Company
TOLEDO, OHIO
CHICAGO
SAN FRANCISCO
NEW YORK
++
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