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42
THE
MUSIC TRADE
REVIEW
We are advised that many more improvements pie of what artistic taste and skilled workman-
are now nearing completion in the experimental ship can do in musical instrument making.
J. D. Luther and L. L. Gibson Succeed Anton
departments, where there is a force of men con-
Merkle as Treasurer and Secretary—I. S. stantly at work, to improve the present styles
STERN & CO. READY FOR SPRING
Sachs Joins Traveling Forces—Active Cam-
BUSINESS.
and produce new instruments which the market
paign for 1905.
requires.
According to the opinion of David and Alfred
Behrend, managers of Jos. W. Stern & Co.'s mu-
The Regina Co. of Rahway, N. J., held a spe-
HOHNER ACCORDEONS
sical merchandise department, the coming season
cial directors' meeting on January 7th when the
promises to be one of the most successful, from
resignation of Anton Merkle as secretary and
Have Won Their Way Into a Large Degree of
a business point of view, they have ever had.
treasurer was formally accepted. It is under-
Favor Throughout the United States.
The house has just completed the task of stock-
stood that personal interests elsewhere com-
pelled this move. Mr. Merkle has served the
The Hohner accordeons. first introduced to the taking, which has revealed the fact that they
company in an official capacity and otherwise for nonce of the music-loving people of the United were almost entirely sold out in the principal
many years, to the entire satisfaction of all in- States and other nations only a few months ago, lines they handle during the Christmas season
terested. His business associates without excep- have made remarkable headway, even now occu- and now being resupplied. The house has just
sent out 10,000 of their new musical merchandise
tion regretted his departure as he has been held
catalogue to the trade, and it has met with great
in the highest esteem by those with whom he
favor. All their salesmen are doing a remark-
has come in contact both in and out of the com-
ably good business and sending in substantial
pany.
orders. Alfred Behrend starts shortly on his
Later the directors elected James D. Luther,
usual January trip to visit his customers, and
formerly of the American Can Co., as treasurer,
the condition of the trade goods indicates that
and he will take an active part in the affairs of
the present year will be the "banner" one in the
the company. Louis L. Gibson, whom the Regina
musical merchandise department.
Co. will all recognize as having been an impor-
tant factor in building up the Regina business,
VICTOR CO.'S FOREIGN RECORDS.
was elected secretary.
The management of the New York and Chicago
The vastness and richness of the Victor Talk-
offices will remain practically without change.
ing Machine Co.'s field in countries outside of the
Jos. Blumberg has built up quite a successful
United States is plainly shown in the book of
business in Chicago and he will continue to de-
Victor foreign records, recently issued. No less
velop it under his active management. The New
than ten important nationalities are represented
York business under the charge of W. C. Pross
—France, Germany, Russia, Italy, Spain, Sweden,
will continue in the Regina building, 11 East
Norway, Poland, Bohemia and the Hebrew na-
22d street. Dealers visiting the metropolis are
tion, entirely distinct from any of the others in
cordially invited to visit this establishment and pying a position in their special field second to its language, literature and music. The Spanish
make it their headquarters.
none in all of the essentials of perfect accordeon records are usually made in Barcelona; those of
The traveling force will have one addition to making. In mellowness and fulness of tone they France in Paris; the Austrian records come
its ranks: Mr. I. S. Sachs from the Chicago of- are unexcelled and in matters of construction, from Vienna and Prague, and those of Russia
fice now being on the road regularly in addition durability, finish and convenience of shape they from Warsaw and St. Petersburg. Enterprise
to Messrs. Leland, Wilber and Edwards, with have evidently proved themselves to be above and determination of the most phenomenal kind
whom the Regina dealers are already well criticism. The illustration shows one of the are necessary to find, secure and obtain the per-
acquainted.
most popular of the present Hohner accordeon fect records of artists scattered over the various
The Regina campaign for 1905 has now opened styles. There are at least eighteen styles in countries of Europe. But the Victor Co. have
up in earnest, and a plan has been formed that the current Hohner catalogue, all equally attrac- done this and in their book of "Foreign Records"
will aid Regina dealers very materially.
tive in appearance and every one a good exam- show results both marvelous and instructive.
REQ1NA CO. NEWS.
COLUMBIA WINS OVER ALL OTHERS
The GraphopHone a^nd Columbia. Records Receive Honors a.t
the St. Louis Exposition equal to those given
Type AY,
Price, $50.
ALL OTHER TALKING MACHINE
COMPANIES COMBINED.
Music dealers will find the Graphophone
a ready seller. If you have not already put in
a line of these delightful " music machines"
do not lose another moment before doing so.
They are made in several types, both in cylinder
and disc machines.
C o l u m b i a records are unequaled
for quality, loudness and clearness
"**
of tone, and resonance. They are
made in endless variety from Grand Opera selections to the
latest popular song hits, and by the best artists of this country
and Europe. Write for prices and discounts to dealers.
LARGEST TALKING MACHINE FACTORY IN THE WORLD.
COLUMBIA PHONOGRAPH COMPANY
PIONEERS AND LEADERS IN THE TALKING MACHINE ART.
NEW YORK: 353 and 872 Broadway.
BOSTON: 164 Tremont Street.
.
SAN FRANCISCO: 125 Geary Street.
CHICAGO: 88 Wabash Avenue.
GRAND PRIZE. PARIS. 1900.
LONDON: 89 Great Eastern Street, E. C.
BERLIN: 71 Ritterstrasse.