Music Trade Review

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THE MUSIC TRADE REVIEW
In tKe Musical Merchandise Domain
DEALERS NOW MAKING SPURTS
To Move Their Stocks—Settling Down to Regu-
lar Routine—Jobbers Preparing for Next
Season—A Prominent Member of the Trade
Discusses the Situation With The Review.
early in the week: "We have had an unusually
g*ood season, but our work has been far from
easy. We have kept banging away at the trade
since the close of the holiday season, and in con-
sequence thereof have a trifle more than the la-
bor for our pains. But as a matter of cold fact,
the sale of small goods cannot be forced, and
dealers, generally speaking, do not display that
energy and enterprise that makes for a degree
of success so satisfying to the live man. As a
rule, music dealers conduct and manage their
stores on lines altogether too perfunctory for
their own profit. To be sure, there are brilliant
exceptions, men who regard their business as
commercial ventures that must pay and pay well
for the investment. These are the kind it is a
pleasure to do business with, for they know
what they want, are familiar with values, conse-
quently when a deal is consummated it makes
you feel as if life were worth living. Collections
are not bad, but might be better, and trade is
about as may be expected at present."
With the approach of warm weather buying is
not so insistent; in brief, dealers are pretty well
stocked for the season, and their attention is
given toward moving the goods. To he sure, cer-
tain localities are better than others for the sale
of small goods, consequently dealers in those sec-
tions of the country are in the market pretty
much all the time for something or other. The
trade, as a whole, however, has about settled down
to the regular routine, though wholesalers and
import houses report that the close of the selling
season finds them ahead of last year's wind-up.
The jobbing trade is looking after "unconsid-
ered trifles" in their particular territory, and
the travelers from these houses are going over
the ground with a fine-tooth comb, and raking in
the orders where they hold sway, and doing well,
BAUER CO.'S GREAT TRADE
too. The stock houses are lending every assist-
ance to this development of the business, and such
Emil Bauer Returns From a Three Week's
trade as they are now taking care of is mainly
Successful Trip—Orders Already Being Re-
from this source. Direct importers are very
ceived for Fall Shipment—Some New Styles
quiet, as their season was practically closed a
Which Are In Great Demand—Shipments to
month or so back, and those gentlemen who are
New Zealand.
not preparing to go abroad on their customary
(Special to The Review.)
buying tour, are looking after their real estate
Philadelphia, Pa., May 10, 1905.
interests, or automobiling or getting ready to
Emil Bauer returned this week from a three
put their yacht in commission for the summer
weeks' trip through the New England States, com-
cruise.
ing home from Boston. This is his old stamping
One of the guild, who talks to the newspaper
commissioner freely and frankly, but confiden- ground, and he is well satisfied with the results
tially, as to their identity, said to The Review of his trip. He has received quite a number of
orders for early shipment, but the bulk of them
were for fall shipment. "The way the trade are
ordering for the fall," says Mr. Bauer, "indicates
that they are all confident of the future, and what
it will bring forth. One of the recent visitors to
the Bauer factory was Mr. Geissler, representing
Sherman, Clay & Co. He left the firm a very
nice order, quite large enough to keep the factory
busy during the summer.
The Bauer Co. are making some new styles,
which they first put on the market the first of
the year, and they have taken so well that it is
impossible for them to keep any of these instru-
ments on hand, hardly a sample one of each in-
strument. They are much handsomer than the
other styles previously made, principally in the
fine inlay work. The firm have been doing a
great deal of import business with the New York
house that is representing them. They shipped
a big case two weeks ago to Wellington, New Zea-
land.
FREE LESSON CERTIFICATES
With
Mandolins, Guitars and Violins Sold by
Lyon & Healy, Chicago.
Lyon & Healy are now offering with every
mandolin, guitar and violin, a free lesson certifi-
cate. This certificate entitles the purchaser of
the instrument to obtain either 50 or 100 lessons
by correspondence. The only expense is a purely
nominal charge for postage and stationery. This
step is an exceedingly radical one and was de-
bated upon long and carefully by Lyon & Healy
before being adopted. The reception this idea has
met with thus far from the trade has been most
Awarded a GOLD MEDAL
at World's Fair, Saint Louis
South African Ex. Capetown
1904
The only H a r m o n i c a s and
A c c o r d e o n s that ever re-
ceived the G O L D M E D A L
at a World's Fair.
Ask Your Jobber
M. HOHNER
-~ 354 Broadway
NEW YORK
"HOHNER'S"
ARE THE BEST
The People Know It
They Ask For Them
They're Bound To Get Them
They INSIST Upon Getting Them
WFI I •
WILL,!-,.
Why Not Sell Them ?