Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE REVIEW
ROFIT
is necessary to business
continuance ; that is obvious. But
a firm that makes profit the sole
end aimed at soon discovers its
mistake.
Quality, to our think-
ing, is more primarily essential.
With us,
profit in the narrow interpretation, is always
subordinated to it. This is the safest
policy both for ourselves and for piano
merchants,
The greatest encouragement
we experience is that our customers seek
quality first. They know, and rightly, that
in doing so, their profit will be more real
and more lasting.
CHICKERING & SONS
ESTABLISHED 1823
971 TREMONT ST.
BOSTON, MASS.