Music Trade Review
Issue: 1905 Vol. 40 N. 16 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
"The talking machine as a press agent" is by
no means so futile a subject as may be imagined
at a first glance. The world is becoming more
and more skeptical and the "you-have-to show-
me" policy is becoming more and more pro-
nounced. So it seems to me if an advance agent,
for instance, instead of crowding the news-
paper columns with a great deal of slush about
his artists, which no one believes any more, could
simply take you by the arm, lead you to a prom-
inent music house and say: "Here 1 want you to
listen to this artist of mine!" you can conscien-
tiously go to your friend and say: "I have heard
so-and-so sing, and I know that you will enjoy
the concert."
Of course, there arises one difficulty. The press
agent who is in the habit of lying in the news-
papers can also lie in his talking machine, and
might substitute the voice of a great artist for
that of an inferior one, and thus the value of this
sort of advertisement would soon diminish. But
if there could be some sort of a self-respect im-
planted in the managers and the agents so that
they may substitute an already worked out
scheme for an ingenious new proposition, the
value would be certainly considerable. If this
idea would be successful it would increase the de-
mand for talking machines as well as lighten
the burden of the manager, who would save the
expenses for a trial concert. In San Francisco
for instance, a great many people stay away from
the first night concert because they wait for their
friends who attend to ask them what they
thought of the artist. If the talking machine
could ever be utilized for an advertisement as
set forth in the preceding lines, all this trial
business would be done away with, and every con-
cert goer could convince himself of the ability of
the artist he is about to hear.
Peter Bacigalupi is enthusiastic over business
conditions. He is selling an enormous number
of Edison phonographs and records, as well as
supplies of all kinds. H. W. Mosier, of Stockton,
and A. A. Gardner, of Nappa, were recent visi-
tors.
A very attractive window display is being
MUSIC TRADE
REVIEW
Hustle is evident in all of the talking machine
stores, but in none is it quite such a factor as
in the Boston Talking Machine Exchange on
Summer street. Manager J. H. Ormsby is one
of the greatest hustlers in the business. He is
a little better than up-to-date—he is ahead of
the procession. This is evidenced by the fact
that he has just bought 100,000 disk records
which he is to put out under the name of "The
Ormsby Record," and sell for $5 a dozen. This
is a cut of 50 cents each from the present rate.
He has arranged his basement salesroom with
filing cases for these disks and intends to en-
liven things about town. Mr. Ormsbee has just
opened a musical instrument department under
the management of Miss Alice Grover, a popu-
lar violinist, who was with the Fadette Woman's
Orchestra for five years. He is also carrying a
A REMARKABLE DEVELOPMENT
line of McPhail, Starr, Howard and Richmond
pianos.
"No misleading ads" is the battle cry of the
Of the Talking Machine Business in Boston
Eastern Talking Machine Co., where a rushing
and Vicinity Noted—High Grade Instru-
business is being done and constantly increas-
ments in Demand—The Boston Talking Ma-
ing. This company is pushing the Edison rec-
chine Exchange Buy One Hundred Thousand
ords
to great advantage and does an enormous
Disk
Records—Fight
Against
Misleading
jobbing trade throughout New England. The
Ads—Columbia
Company
Publicity—Os-
window "fixings" have been remodeled and add
good's New Department.
much to the attractiveness of the store.
At the Columbia Phonograph Co. the salesmen
(Special to The Keview.)
are taking advantage of the warm weather to
Boston, Mass., April 17, 1905.
keep the door open and crowds surround it all
There is no business in Boston to-day that day, listening to the music. It is a great ad-
shows such a remarkable development or such vertising scheme. Business here is very brisk,
a satisfactory prospect for future growth as both retail and wholesale. A demand for a bet-
does that of the talking machines. The last year ter grade of instrument is particularly notice-
has seen a great boom here and the "branching able.
out" of several department stores into the han-
The new talking machine department a t the
dling of machines. One important aspect of the C. E. Osgood Co. has developed into an excel-
trade conditions is the demand for a higher lent business proposition and trade in it is in-
grade of instrument than ever before. Custom- creasing daily.
ers are no longer satisfied with the quality of
music produced by the cheaper machines. They
"My daughter wants a talking machine," said
want to get rid of the harsh, rasping, metallic
the man.
noise and realize that to do so they must spend
"Ah!" said the dealer, "you want to buy one."---
more money for a better machine and are will-
"No, I don't," interrupted the man, hastily,
ing to do it.
"but it looks as if I'd have too."
made in the talking machine department at
Bruenn's establishment on Sutter street. Quite
some shipments are being made to Honolulu.
The Victor red seal records are in great de-
mand at Sherman, Clay & Co.'s, owing to the
recent visit of the grand opera artists.
The Columbia Phonograph Co., which is under
the management of Mr. Gray, is well pleased
with the general condition of trade.
The Nevada Music Co., of Reno, Nev., have
secured the agency for the Zonophone, through
Kohler & Chase.
A. J. Carrigan has opened a talking machine
store on Jones street, near Ellis.
The business of Joseph Fernald, in Alameda,
has been purchased by Mr. Davidson.
6/>e TALK-O-PHONE
The Perfect Talking Machine
Herbert
$18.00
Brooke
20.00
Ennis
25.00
Clarke
30.00
S o u s a . . . . . . .
40.00
Write for catalogues
and dealers' discounts.
Our Talk-O-Phones have a better tone—louder, clearer,
richer, truer, a tone that is absolutely natural and reproduces
sound as no o t h e r t a l k i n g machine has ever done.
THE TALft-O-PHONE COMPANY
Pacific Coast Distributing Point
24O-24-2 W. 23rd St.
NEW YORK CITY
41
Factory
TOLEDO, OHIO
SAN FRANCISCO, CAL.
THE:
"The talking machine as a press agent" is by
no means so futile a subject as may be imagined
at a first glance. The world is becoming more
and more skeptical and the "you-have-to show-
me" policy is becoming more and more pro-
nounced. So it seems to me if an advance agent,
for instance, instead of crowding the news-
paper columns with a great deal of slush about
his artists, which no one believes any more, could
simply take you by the arm, lead you to a prom-
inent music house and say: "Here 1 want you to
listen to this artist of mine!" you can conscien-
tiously go to your friend and say: "I have heard
so-and-so sing, and I know that you will enjoy
the concert."
Of course, there arises one difficulty. The press
agent who is in the habit of lying in the news-
papers can also lie in his talking machine, and
might substitute the voice of a great artist for
that of an inferior one, and thus the value of this
sort of advertisement would soon diminish. But
if there could be some sort of a self-respect im-
planted in the managers and the agents so that
they may substitute an already worked out
scheme for an ingenious new proposition, the
value would be certainly considerable. If this
idea would be successful it would increase the de-
mand for talking machines as well as lighten
the burden of the manager, who would save the
expenses for a trial concert. In San Francisco
for instance, a great many people stay away from
the first night concert because they wait for their
friends who attend to ask them what they
thought of the artist. If the talking machine
could ever be utilized for an advertisement as
set forth in the preceding lines, all this trial
business would be done away with, and every con-
cert goer could convince himself of the ability of
the artist he is about to hear.
Peter Bacigalupi is enthusiastic over business
conditions. He is selling an enormous number
of Edison phonographs and records, as well as
supplies of all kinds. H. W. Mosier, of Stockton,
and A. A. Gardner, of Nappa, were recent visi-
tors.
A very attractive window display is being
MUSIC TRADE
REVIEW
Hustle is evident in all of the talking machine
stores, but in none is it quite such a factor as
in the Boston Talking Machine Exchange on
Summer street. Manager J. H. Ormsby is one
of the greatest hustlers in the business. He is
a little better than up-to-date—he is ahead of
the procession. This is evidenced by the fact
that he has just bought 100,000 disk records
which he is to put out under the name of "The
Ormsby Record," and sell for $5 a dozen. This
is a cut of 50 cents each from the present rate.
He has arranged his basement salesroom with
filing cases for these disks and intends to en-
liven things about town. Mr. Ormsbee has just
opened a musical instrument department under
the management of Miss Alice Grover, a popu-
lar violinist, who was with the Fadette Woman's
Orchestra for five years. He is also carrying a
A REMARKABLE DEVELOPMENT
line of McPhail, Starr, Howard and Richmond
pianos.
"No misleading ads" is the battle cry of the
Of the Talking Machine Business in Boston
Eastern Talking Machine Co., where a rushing
and Vicinity Noted—High Grade Instru-
business is being done and constantly increas-
ments in Demand—The Boston Talking Ma-
ing. This company is pushing the Edison rec-
chine Exchange Buy One Hundred Thousand
ords
to great advantage and does an enormous
Disk
Records—Fight
Against
Misleading
jobbing trade throughout New England. The
Ads—Columbia
Company
Publicity—Os-
window "fixings" have been remodeled and add
good's New Department.
much to the attractiveness of the store.
At the Columbia Phonograph Co. the salesmen
(Special to The Keview.)
are taking advantage of the warm weather to
Boston, Mass., April 17, 1905.
keep the door open and crowds surround it all
There is no business in Boston to-day that day, listening to the music. It is a great ad-
shows such a remarkable development or such vertising scheme. Business here is very brisk,
a satisfactory prospect for future growth as both retail and wholesale. A demand for a bet-
does that of the talking machines. The last year ter grade of instrument is particularly notice-
has seen a great boom here and the "branching able.
out" of several department stores into the han-
The new talking machine department a t the
dling of machines. One important aspect of the C. E. Osgood Co. has developed into an excel-
trade conditions is the demand for a higher lent business proposition and trade in it is in-
grade of instrument than ever before. Custom- creasing daily.
ers are no longer satisfied with the quality of
music produced by the cheaper machines. They
"My daughter wants a talking machine," said
want to get rid of the harsh, rasping, metallic
the man.
noise and realize that to do so they must spend
"Ah!" said the dealer, "you want to buy one."---
more money for a better machine and are will-
"No, I don't," interrupted the man, hastily,
ing to do it.
"but it looks as if I'd have too."
made in the talking machine department at
Bruenn's establishment on Sutter street. Quite
some shipments are being made to Honolulu.
The Victor red seal records are in great de-
mand at Sherman, Clay & Co.'s, owing to the
recent visit of the grand opera artists.
The Columbia Phonograph Co., which is under
the management of Mr. Gray, is well pleased
with the general condition of trade.
The Nevada Music Co., of Reno, Nev., have
secured the agency for the Zonophone, through
Kohler & Chase.
A. J. Carrigan has opened a talking machine
store on Jones street, near Ellis.
The business of Joseph Fernald, in Alameda,
has been purchased by Mr. Davidson.
6/>e TALK-O-PHONE
The Perfect Talking Machine
Herbert
$18.00
Brooke
20.00
Ennis
25.00
Clarke
30.00
S o u s a . . . . . . .
40.00
Write for catalogues
and dealers' discounts.
Our Talk-O-Phones have a better tone—louder, clearer,
richer, truer, a tone that is absolutely natural and reproduces
sound as no o t h e r t a l k i n g machine has ever done.
THE TALft-O-PHONE COMPANY
Pacific Coast Distributing Point
24O-24-2 W. 23rd St.
NEW YORK CITY
41
Factory
TOLEDO, OHIO
SAN FRANCISCO, CAL.
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