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A REMARKABLE GRAPHOPHONE
Is the New Loud-Sounding Type BC, Made by
the Columbia Phonograph Co., Which Marks
a Marvelous Advance in Talking Machines.
Since coming to the New York office, more than
six months ago, Manager W. L. Eckhardt has
made many radical changes in extending the talk-
ing machine business at 353 Broadway—the well-
known headquarters of the Columbia Phonograph
Co.
Responding to his personal invitation, about
one hundred of the principal grapnophone deal-
ers in Greater New York gathered at the Colum-
bia Co.'s store on Thursday evening of last week
to witness a demonstration on the new loud-
speaking type BC graphophone which is the latest
and most perfect of the Columbia Co.'s product.
When the company had assembled Manager
Eckhardt lined them up in easy chairs along the
center line of the store, which is about 200 feet in
depth, and placed the machine in the extreme
rear. Side by side with it were set up the most
perfect disk machine made by the Columbia Co.,
as well as the best machines of other makers.
On these machines records of the same nature
were played simultaneously in order to test their
relative deficiencies. It is gratifying to Mr. Eck-
hardt and to the talking machine trade in gen-
eral that while the new loud-speaking grapho-
phone was being played none of the other ma-
chines could be heard. This fact was commented
upon very favorably by those who were assem-
bled and who had brought records of their own
lor test purposes.
After the test had proceeded for about an hour
Manager Eckhardt made an address in which he
thanked the dealers for assembling and promised
that their orders for the new machine should re-
ceive his personal attention and be filled just as
soon as the factory could begin to build enough
machines to supply the demand. The unanimous
verdict of the assemblage was that the new type
BC graphophone was the wonder of the talking
MUSIC TRADE
REVIEW
machine business, and the opinion was expressed
that the culmination of perfection in the talking
machine trade had been attained April 1.
A. E. THOMAS' INVENTION
For Controlling the Volume of Sound in Talk-
ing Machines—Invites Conservatory Class to
Hear Celebrated Artists
(Special to The Review.)
Milwaukee, Wis., April 4, 1905.
A very important contrivance has been in-
vented and patented by A. E. Thomas, the enter-
prising manager of the Columbia Phonograph
Co.'s establishment in this city, which may be ap-
plied to a disk machino ioc the purpose of soften-
ing or reducing the volume of sound to any pitch
desired. He has named this attachment the
"Dolcer." A demonstration of its possibilities
was made last week, and it proved to be a tre-
mendous success. It was also shown that the
wear on the disk was greatly lessened by its use.
Mr. Thomas is doing quite some work in bring-
ing the talking machine to the attention of our
leading people. Last week he invited the vocal
class of the Wisconsin Conservatory of Music to
the display rooms of the Columbia Phonograph
Co., where songs by Schumann-Heink and other
celebrated artists were reproduced on the disk
graphophone. The possibilities in the way of
aiding voice culture—especially in demonstrating
the correct method of breathing—were dilated on
most interestingly by Miss Owens, the instructor.
The entire affair was a most delightful one, and
furnished further evidence, if it were needed, of
the way in which dealers can bring the talking
machine before people.
cover the Atlantic States for the present, making
Springfield, Mass., his headquarters. Malcolm
Henry, with the Cincinnati (O.) Talking Ma-
chine Co., is also now with the firm turning out
"Indian records," and will tour Ohio and Mid lie
Southern States, traveling out of the Buckeye
metropolis. The American Record Co. is making
important enlargements to its pressing plant in
Springfield, nearly, if not quite, doubling Its ca-
pacity. Business with the company is of the gilt-
edge order.
WILMOT OPENS BRANCH IN FLINT.
(Special to The Review.)
Fall River, Mass., Apri.1 8, 1!)().'».
W. D. Wilmot, the popular dealer in sporting
goods and talking machines, has decided to open
a branch store in Flint village, at the corner of
Flint and Pleasant streets. Mr. Wilmot will have
his opening next Saturday, a special feature of
which will be an exhibition of the new talking
machine invented by Daniel Highan, the rights
of which have been secured by the Columbia Co.
TRADE NEWS FROM MINNEAPOLIS.
(Special to The Review.)
Minneapolis, Minn., April 3, 1905.
W. Donaldson & Co., who handle the Victor,
Columbia and Edison machines in this city, have
added the Zon-o-phone to their line. They are
also considering the addition of other specialties,
such as music boxes.
The Hartmann Co., who recently entered the
talking machine field, are doing an excellent
business with the Columbia and Talk-o-phone ma-
chines.
MACNABB WILL BE GENERAL MANAGER.
JOINS AMERICAN RECORD CO. FORCES.
The American Record Co.'s sales department
has been reinforced by the addition of Wm. Mac-
Ardle, recently with the Universal Talking Ma-
chine Mfg. Co., having had charge of their ex-
hibit at the St. Louis World's Fair. He will
Hereafter J. A. MacNabb, vice-president and
manager, will be the general manager of the
Universal Talking Machine Mfg. Co., New York.
Mr. Babson will make his headquarters in Cam-
den, N. J., at the factory of the Victor Talking
Machine Co.
TALK-O-PHONE
The Perfect Talking Machiive
Herbert
$18.00
Brooke
.20.00
Ennis
25.00
Clarke
30.00
Sousa.
.
.
.
.
.
.
Write
40.00
for catalogues
and dealers' discounts.
Our Talk-O-Phones have a better tone—louder, clearer,
richer, truer, a tone that is absolutely natural and reproduces
sound as no o t h e r t a l k i n g m a c h i n e h a s e v e r d o n e .
THE TALR-O-PHONE COMPANY
24O-242 W. 23rd St.
NEW YORK CITY
Factory
TOLEDO, OHIO
Pacific Coast Distributing Point
SAN FRANCISCO, CAL.