Music Trade Review

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THE MUSIC TRADE REVIEW
buildings, and so far the police have been unable
to locate the thieves. Kingsley's home is in
Newspaper Advertising Just Now Attracts Keen Criticism—How Hallet & Davis Hit Back— Newton.
The big furniture house of C. E. Osgood Co.
The Association May Take a Hand—A New Advertising Scheme—Champlin Gets the Dav-
has recently opened a talking machine depart-
enport & Treacy.
ment, carrying the Edison lines.
(Special to The Review.)
of that make will be given. The contest is to Felix Fox is scheduled to play the Hume piano
Boston, March 24, 1905.
last but a short time and bids fair to make a at a concert in Steinert Hall on Friday evening.
The matter of newspaper advertising is cutting distinct success. It is an odd fact, however, that March 31, and Max Herzberg will use a Steinway
a big figure in the music trade of Boston just at the Hallet & Davis Co. should come out with it for at the violoncello recital by Hekking in Steinert
present, and there is a great deal going on just The Review representative is aware of the fact Hall on March 28.
under the surface. The case of the Roxbury that another local piano firm has been preparing
The advent of Mr. Paolo Gallico as a pianist in
Storage Warehouse has attracted the most atten- for an exactly similar contest, except in the Boston, with the Everett as his medium, was
tion. It is run by a man named Collins, who, it names, and expected to start it soon. Hallet & made on Thursday evening at Jordan Hall. He
is understood, rents a small room in the big Davis, however, now have the field and did not made a distinct success, and a large audience
storehouse and has a line of cheap instruments— know that the other firm was considering it.
greeted him.
Col. Dan Treacy was in town on Thursday and
those ordinarily sold for $125 to $150 at retail
Trade in Boston has brisked up a little and is
when new. By means of sensational advertising secured an order for several Davenport & Treacy more encouraging.
he attracts great numbers who find that the par- pianos from Manager Jackson, at the Boylston
ticular instrument they wanted is "sold." He street store of George H. Champlin & Co. It is
BIG COLUMBIA EXHIBIT.
usually succeeds in disposing of one of the line probable that Mr. Jackson will put in the full
(Special to The Review.)
of "thump boxes" for from $160 to $175, and the line later, although this is not yet settled.
Review Office, 36 La Salle St.,
The Angelus recital at the C. C. Harvey Co.
customer thinks he or she has saved something
on Friday was well attended. The soloist was
on the price at that.
Chicago, March 22.
The Office Appliance and Business System Show
The matter of the Roxbury Storage Warehouse Miss Bessie Knott Bemis, contralto, and Mr. E. H.
advertising is being made the subject of some Kittredge was at the Angelus. These recitals which has been in progress at the Coliseum the
investigation by the advertising committee of the have been very profitable for the Harvey Co., the past week and which ends to-night, has not been
local Music Trade Association, and at a meeting Angelus and the Knabe pianos. Mr. C. C. Har- devoid of interest from the talking machine
which was held this week "things were said." vey is now on his way home from the Pacific standpoint.
Of great interest to the thousands of business
Concerted movement will soon be made to have Coast.
A new line of the Baldwin piano players was men who have thronged the great building each
this pernicious advertising stopped.
received at the Walter J. Bates Co. this week— afternoon and evening has been the exhibit of the
The ads of another house—the branch store of
a manufacturer—is also being studied, and efforts in fact, a full carload came—and by Thursday Columbia Phonograph Co., devoted entirely to
are being made to have them less offensive to the afternoon only two of the instruments were left demonstrating their commercial dictation Grapho-
phones. The handsome booth used for the same
trade. The matter has been "put up to" the in the store.
James Ahlstrom, of Jamestown, N. Y., was a vis- purpose a t the St. Louis World's Fair was in-
manufacturer himself, and developments are ex-
itor at the Henry F. Miller warerooms on Wed- stalled here, and its handsome mahogany pillars
pected soon.
While I am on the subject of advertising, the nesday, and expressed his delight at the beautiful and arches hung with gorgeous banners attracted
much attention. At the main entrance to the
amusing side might as well be mentioned, as in place.
J. B. Cook was privileged to place a Brewster booth was an immense tablet giving the names
the case where two firms start out to "have some
fun with each other," as the Hallet & Davis Co. piano in the studio of the famous portrait artist, of large firms in Chicago using Columbia Grapho-
and the Mendelssohn Music Co. are now doing Louis Kronberg, this week, during the private phones. Inside were photographs showing offices
where the machines are used. A unique device
in the daily papers. Recently the music company exhibition of the wonderful portrait of Lillian
was that by which the Columbia booth could be
advertised "a Hallet & Davis piano, mahogany Lawrence, the actress.
called up by 'phone at any other booth in the
Silas Maxon, secretary of the Foster-Armstrong
case, sweet tone, good as new, with a Chase &
Baker player, cost $275 recently—the combination Co., was in Boston this week and was greatly building and a "line of talk" direct from a com-
for $300, and a fine library of music with the impressed with the success which J. B. Cook has mercial Graphophone received. Furthermore the
experiment was successfully tried for the first
player." The Hallet & Davis Co. hits back by achieved in his new store.
time of making a record through the telephone.
Mr. Preszburg, of Steger & Sons, secured a
saying, in a big advertisement, after reprinting
A
man in a far distant letter booth dictated a
large
order
from
George
H.
Champlin
&
Co.
this
the music company's ad.:
business letter by 'phone, the receiver in the
week.
The aVove advertisement teas insetted last Sunday by
a Boston music dealer.
T. F. Carr, salesman at George H. Champlin & Columbia booth was attached to a Graphophone
The Hallet & Davis upright was purchased over If)
I'EAits AGO for $300. Our competitor admits that the
Co.'s,
who is also a breeder of valuable Irish ter- and a good record was secured. Souvenirs in the
piano Is as good as new after 10 years' use and offers
his guarantee to that effect.
riers, sold a valuable dog this week to G. S. form of miniature disk records were given away
The original purchaser has had the use of a first-class
Stockwell, the banker, as a present for his to all visitors.
'ROUND THE T R A D E R BOSTON TOWN.
piano at only $13 A YEAR. We feel quite proud of this
tribute to the wonderful durability of our pianos.
The Chase-Baker player was purchased over 2 YBAHS
AGO for $225.
nephew in Montreal.
Howard Hill, "Psycho," has left for a trip
Mr. Duff followed this up with a hot ad. under through the Virginias, Maryland, and Pennsyl-
the caption: "The Wheat from the Chaff," in vania, in the interests of the Apollo line. He will
which he duplicates his original ad and says it is visit Chicago before he returns.
"better than new."
Eph. B. Wood reports an exceptionally good
Manager Duff, of the Mendelssohn Music Co. trade on the Playano. He is much pleased at
has made an offer to Messrs. Needham & Bailey securing the agency for the Story & Clark line.
to purchase their piano plant. If the deal is con- Gablers are in good demand in Boston through
summated, as there is every hope at present, he Mr. Wood.
will put on the market a piano with an inside
W. P. Marsh, the Mason & Hamlin representa-
player. Mr. Duff has opened a branch store at tive, is now in the Middle West and "making
385 Westminster street, Providence, R. I., under good."
the management of Eben E. Hoadley, who was
C. C. Ward has received four sample styles in
formerly with M. Steinert & Sons Co., here.
Conn cornets which the firm has sent for the
It is said on very good authority that Leonard approval of the New England musicians. He re-
Davis, formerly with the Walter J. Bates Co. ports an enormous sale on Regal Mechanical Play-
here, and now with the Siegel, Cooper Co. in ers and a big demand for his new action ad-
New York, is to have charge of the piano depart- juster, which he has recently perfected. He had
ment in the big new department store of Henry photographs of the new adjuster taken on Thurs-
Siegel & Co., which is to open in Boston during day and will use them in exploiting his valuable
the present year. It is also said that the new invention.
store will carry, among others, the Baldwin line.
A $250 violin has been stolen from A. D. Kings-
A new advertising scheme was launched this ley, of Room No. 41, Matthews Hall, Harvard
week by Hallet & Davis. The Review representa- College. For more than a week the violin rested
tive received through the mail a circular an- in the case without being touched by the owner.
nouncing a new gift plan. For the person who When he opened the case to-day he found that the
makes the largest number of words from the violin was gone. This adds to the series of burg-
words, "Hallet and Davis" a fine style K piano laries that have been perpetrated in Harvard
The exhibit was in charge of W. W. Parsons,
in charge of the commercial department of the
Columbia's Chicago branch.
Frank Dorian, manager of the London office
of the Columbia Phonograph Co., is on a visit
to his brother, A. H. Dorian, manager of the
company's Chicago branch.
At the Office Appliance Show the V. M. Grabb
Co. have an exhibit for demonstrating their sou-
venir postal card records. A thin disk is at-
tached to an ordinary post, and by placing it to
the whole thing on a talking machine, the record
is developed with considerable distinctness. The
post cards sell for a quarter. It's a novelty well
known in Europe and which the company claim to
have the sole rights for this country.
It's grand opera week at Victor Hall, at Lyon
& Healy's. A big sign announces the fact. In-
side the concerts are devoted to the rendition of
records made by the stars now appearing in
grand opera at the Auditorium.
A. J. Mason, the representative of the Aeolian
Co. in London, is expected to-day for a few
weeks' visit.
Mr. Swords "Will leave to-morrow for Western
points to be gone about four weeks. Mr. Swords
goes in the interest of the Aeolian Co. as far as
the Pacific Coast and intermediate points.
Upright and Grand.
High Grade, Great Durability, Fine Tonal Quality
The Price i» Right.
FactoftMt LESTER, PA.
13M Chain* 8L, PHILADELPHIA, PA,