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46
THE
MUSIC TRADE REVIEW
i^oooooooooooooooooooooc:
In tne Musical MercKandise Domain
SMALL GOODS TRADE RUSHED.
TALK«O=PHONE CO. EXPANSION.
Orders Are in Such Volume That Overtime is Quarters Opened in San Francisco—English
Headquarters to Be Opened in London.
the Order of the Night—Progressive Houses
are Receiving the Pick of the Business, and
When A. L. Irish, president and treasurer of
Rightly—No Quarter for Laggards—Holiday
the Talk-o-phone Co., Toledo, O., returns to New
Trade Up to Expectations.
York from San Francisco, about the 16th or 20th
of the month, he will start for London, Eng., at
once, where an office will be opened in the heart
of the city. E. B. Potts, secretary of the com-
pany, who has been connected with the New York
office for some time, will accompany Mr. Irish,
and be the manager of the English house, which
is intended to be a distributing point for the
company's goods and specialties for the United
Kingdom and the entire continent as well.
Mr. Irish left for the coast direct three weeks
since, taking with him a working crew and the
manager, C. Brown, a recent addition to the com-
pany's selling staff, but thoroughly familiar with
the'business. The San Francisco quarters will
be in "Talking Machine Headquarters," where
the Talk-o-phone Co. will occupy the store floor.
W. V. P. Bradley, first vice-president, who was
in Baltimore, Washington and Philadelphia all
week, among other things showing the new nine-
inch record, which has been out only a fortnight,
will be back in New York Monday. E. P. Hub-
bell, general manager of the Toledo works, was
here Monday and Tuesday taking a general sur-
vey of the situation, from which he derived great
satisfaction.
MR. BUEGELEISEN'S VIEWS
On Trade Conditions Show a Very Healthy
State of Affairs—Phenomenal Results From
Holiday Announcement^Trade Double That
of Last Year—Advises Early Orders.
Discussing the trade situation in his usual
perspicacious manner, and which he stated was
very satisfactory, Mr. Buegeleisen, of Buegel-
eisen & Jacobson, 113-115 University Place, New
York, had this to say of his own firm's business:
"Our holiday sheet, recently sent the trade, has
given phenomenal results. Last month we were
called upon to engage an extra force, and now
additional help is required besides in order to
ship our goods promptly. Trade with us has
doubled in October and November over last year,
and we flatter ourselves this improvement is
only to be expected, from the fact that the peo-
ple who have had sample orders of our goods are
satisfied they are right, and therefore the regu-
lar order follows. For example, from the pro-
prietor of a western house with five branch
stores, we had a telegram last week to duplicate
his full order for one establishment, and Tues-
day another wire came to hand to repeat the for-
mer heavy bill for three other stores.
If working overtime to meet orders is any
criterion then the small goods trade is handling
about all it can do. This, at any rate, is the
condition of affairs with the stock houses, and
the question now presenting itself is how best
to meet urgent demands within the desired time.
Orders are coming in bunches and their size is
satisfying, according to the standing and repute
of the buyers. In truth, trade is a shade bet-
ter than for the corresponding period last year,
and if a complaint is heard it emanates from
those who have failed to keep up with the pro-
cession.
The ultra conservatives are no longer in it, so
to speak, and this year's holiday trade is making
this fact more apparent than ever. Or, to ex-
press it differently, such concerns as may have
had the confidence of jobbers and dealers in the
olden days, and still persist in doing business at
the old stand in the same old way, have become
"This demonstrates beyond a doubt," con-
the "hewers of wood and drawers of water" to
tinued Mr. B., earnestly, "that when dealers and
the progressive houses that have blazed a path
jobbers get acquainted with our lines the order
of their own which is really a short cut to a
comes right along. The sample bill does the
continuous, if not an altogether rapid, movement
business. Our holiday sheet, referred to before,
of goods. Being the right kind at the right
has really been the means of our opening up a
prices the dealer, in turn, has disposed of his
number of first-class accounts, proof that the
stock and is again in market with a repeat or- MUSICAL MERCHANDISE MEN MEET. trade is certainly taking advantage of our spe-
der. It is this class of business that is becoming
cial offers. Another thing, people placing orders
more characteristic of trade methods every sea-
The annual meeting of the Musical Merchan-
with us may rest assured that their goods will
son, and, on the whole, is satisfactory to all con- dise Board of Trade was held at the offices of
be shipped the same day, or no later than the
cerned.
Wm. Tonk & Bro. (Inc.), New York, Tuesday. one following the receipt thereof. This is the
The following were present: C. A. Zoebisch, of
Holiday transactions, as reverted to above, are
principle of our business, especially appreciated
C. A. Zoebisch & Son; August Pollmann, of
fully up to expectations, considering the natural
by the trade at this time of the year when
August Pollmann Co.; Wm. Tonk, of Wm. Tonk
growth of the trade and other circumstances hav-
prompt shipments are everything. We hope to
& Bro. (Inc.); Hamilton S. Gordon, New York;
ing a bearing. It is noticeable, also, that' the
continue the practice, but, at the same time, it
Lyon & Healy and Chicago Music Co., Chicago;
buying is directed more to quality than cheap
would be a great deal better if buyers would send
W. J. Dyer & Bro., St. Paul, Minn. Routine mat-
stuff. The latter class of goods find refuge and
in their favors early in advance of their actual
harbor in the department stores, but the regu- ters were discussed and the same officers were
needs in order to be doubly assured of their re-
re-elected for the ensuing term, namely: C. A. ceipt on time. But, for all that, there may be
lar dealer is looked to for the real thing in
Zoebisch, president; August Pollmann, vice-pres-
every detail and article of small goods in stock
unavoidable delays, owing to the present heavy
ident; Wm. Tonk, secretary and treasurer. The
as being a musical instrument and not a toy.
trustees were also continued. Trade was re-
The tendency in this direction is more marked
ported quite satisfactory and the outlook and
this year than ever, and is considered a most
general conditions encouraging.
gratifying expression of the trade's progress.
Stock of
JOS. W. STERN (8L CO., INSTRUMENT SPECIALTIES
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MAJESTIC VIOLINS
BOOMERANG HARMONICAS
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"M," J'ust published, to
JOS. W. STERN
34 East 21st Street
NEW YORK CITY
REGAL
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Write to-day for bargain list,
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The Holidays Are
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