Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
THE MAN THAT DELIVERS THE GOODS
A. better advertisement for tKe Janssen pianos
tKan tKis editorial (from tKe organ of the Men's
Furnishings trade) couldn't be written: I there-
fore appropriate it.
Quality
The successes that have been won on a
foundation of cheapness are as scarce as
torrid days in Iceland and as unsatisfactory
as soap bubbles. Real success only follows
worth, and worth commands its price. You
know collars and shirts and hats and gloves
and cravats and other things whose brand
or maker's name suffices to sell them. No
need to tell folks that such and such an
article is good. Just name the name of the
man who made it, and all you've got to do
is wrap up the parcel and tie the string.
Queer thing, this reputation. It takes
toiling and moiling to get it—takes single-
ness of purpose and capacity to resist
temptations to cheapen, but once you've got
it its value is transcendent and can't be
computed in dollars and cents. How infi-
nitely better it is to build on a founda-
tion of quality and worth than to chase the
will-o'-the-wisp of cheapness, which leads
you into bogs and swamps. "But my trade
won't pay the price!" wails some timorous
soul. Your trade, dear man, is what you
make it! If you insistently talk quarter
cravats, and ten cent collars, and half-dollar
shirts, and ninety-eight cent gloves, and
dollar hats, and thirty-five cent undershirts,
how in the name of sense can you expect
your trade to ask for anything else ? Try
the other! Talk quality, emphasize worth,
lay stress on inherent goodness and watch
the result. Cut loose from cheapness, for
you are leaning on a broken reed that will
give you a bad fall one of these days.
Profit and prestige lie in selling good goods.
Is any feeling so all-satisfying as the con-
sciousness that your name stands for the
best?—for quality?—for blown-in-the-bottle
goodness ?—for stamped - on - the - bottom
worth ? I guess not!—The Haberdasher.
THE
HOME PIANO OF AMERICA
BEN. H. JANSSEN, PIANO BVILDER
Workshop and Management in the JAJ\[SSEJ\[ Building
No. 1881 and 1883 PARK AVE.
NEW YORK