Music Trade Review
Issue: 1904 Vol. 38 N. 9 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
8
RE™
EDWARD LYMAN DILL,
Editor and Proprietor.
We should say not.
those in the warerooms of the dealers.
THOS. CAMPBELL-COPELAND,
GEO. B. KELLER,
EMILIE FRANCES BAUE. ,
W. MURDOCH LIND,
A. EDMUND HANSON,
A. J. NICKLIN,
GEO. W. QUERIPEL.
CHICAQO OFFICE :
E. P. VAN HARLINGEN, 36 La Salle St.
PHILADELPHIA OFFICE:
5T. LOUIS OFFICE :
R. W. KAUFFMAN.
CHAS. N. VAN BUREN.
&
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
Of course there will be a
demand upon manufacturers to replenish the dealer's stock, but we
cannot see that the demand will be increased locally because no
instruments outside of the piano district were swept away by fire.
"T"*HE rebuilding of the business section of Baltimore will draw
more largely from the furniture factories than from any
EXECUTIVE STAFF:
BOSTON OFFICE:
There was no part of the residence dis-
trict burned, therefore there was no destruction of pianos, save
J. D. SPILLANE, Managing Editor.
ERNEST L. WAITT, 255 Washington St.
REVIEW
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
DIRECTORY of PIANO
The directory of piano manufacturing firms and corporations
umiirirTimrac
found on page 32 will be of great value as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMEICY.
NEW YORK. FEBRUARY 27. 19O4-.
other line of business.
It was the business district of Baltimore
which was destroyed, and certainly there is no market for pianos
in office buildings.
No, the furniture trade will profit largely by
the fire, for it is an ill wind that blows nobody good, and as Balti-
more rises from the ashes she will make steady demands upon the
furniture men rather than upon piano manufacturers.
H P HIS is a good season to advertise. Dealers are looking through
their favorite trade newspapers
for advance pointers on
pianos, and all legitimate work along the lines of publicity will pay.
This is a season, too, when the retailer should place added
emphasis upon the advertising end of the business. Surprising, too,
when we come to compare the advertising of the present day with
years agone, how the piano men are rapidly becoming educated to
the necessity of advertising.
All special lines must advertise in a larger way than ever in
order to counteract the ever growing influence of the great depart-
ment stores.
EDITORIAL
They cannot hide their light under the bushel of
indifference and expect that their goods will be seen by an uninter-
ested public.
REDIT is too frequently given to some concerns whose rec-
ord does not entitle them to consideration.
ECENTLY a member of a well known piano concern remarked
Why should
to The Review that January had been a surprise from a trade
piano men or supply manufacturers part with their goods that have
standpoint in that it had exceeded the business of any January for
cost them good money to people who have no hasis whatever for
five years.
credit ?
looked over his books he found that his expenditures for advertis-
Credit is often given to concerns through force of habit, and
the actual risk is belittled against better judgment.
Now in giving credit one should be influenced perhaps more
by facts than by faith.
Figures will not lie, but liars will figure.
The reason was not difficult to explain, for when he
ing during the month had been liberal—in fact he had expended a
good deal more money for advertising space than any previous
month. Now, the seed had fallen on fertile ground and had borne
excellent fruit.
Men are entitled to credit when they have exhibited sufficient busi-
Now no matter how enticing a stock of merchandise a man
ness judgment to successfully manage and build up a business, and
may have he must not only inform the public of his ability to serve
when they have given evidence of the possession of that best asset
them, but he must interest the public.
of all, character.
do business without spending money, no matter whether it is manu-
A
WELL known member of the trade recently said: "I do facturing or retailing. Too tight a grip can lw maintained on the
purse when it comes to legitimate expenditures.
not like to see my name printed among the list of creditors
of
Company.
I regret almost to have the world know that
I had supplied such a concern which in reality had no legitimate
foundation for credit.
It reflects, and I think, justly, upon my
judgment."
times scrutinized closer than they are.
There are some men who
would not loan certain concerns a hundred dollars in cash, and yet
they will trust them thousands of dollars' worth of instruments.
Rather difficult to explain on business grounds; psychological rea-
sons perhaps would be better.
SUBSCRIBER asks if the big fire in Baltimore will not mean
that there will be a. gjea^er demand for pianos \x\ that city
in the near future ?
O
NE of Napoleon's favorite expressions when
remonstrated
with at the enormous sacrifice of men which France was
making was that you could not make an omelet without breaking-
eggs.
One thing is surprising, and that is that credits are not often-
A
It is impossible to-day to
Now, a business cannot be run without the proper exploita-
tion of wares.
It is easy for a store to gain a reputation for relia-
bility or for cheapness, and it is also easy for any store to gain a
leading position in a special field by persistently calling the atten-
tion of the public to its specialties.
Now wideawake business enterprises should be and must be
conducted along broad lines of publicity.
If the piano men expect
to meet the growing encroachment of the department stores they
have got to do it through a liberal use of printer's ink,
UQ middle ground, J\ is tQ hustle,
There is.
THE MUSIC TRADE
8
RE™
EDWARD LYMAN DILL,
Editor and Proprietor.
We should say not.
those in the warerooms of the dealers.
THOS. CAMPBELL-COPELAND,
GEO. B. KELLER,
EMILIE FRANCES BAUE. ,
W. MURDOCH LIND,
A. EDMUND HANSON,
A. J. NICKLIN,
GEO. W. QUERIPEL.
CHICAQO OFFICE :
E. P. VAN HARLINGEN, 36 La Salle St.
PHILADELPHIA OFFICE:
5T. LOUIS OFFICE :
R. W. KAUFFMAN.
CHAS. N. VAN BUREN.
&
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
Of course there will be a
demand upon manufacturers to replenish the dealer's stock, but we
cannot see that the demand will be increased locally because no
instruments outside of the piano district were swept away by fire.
"T"*HE rebuilding of the business section of Baltimore will draw
more largely from the furniture factories than from any
EXECUTIVE STAFF:
BOSTON OFFICE:
There was no part of the residence dis-
trict burned, therefore there was no destruction of pianos, save
J. D. SPILLANE, Managing Editor.
ERNEST L. WAITT, 255 Washington St.
REVIEW
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
DIRECTORY of PIANO
The directory of piano manufacturing firms and corporations
umiirirTimrac
found on page 32 will be of great value as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMEICY.
NEW YORK. FEBRUARY 27. 19O4-.
other line of business.
It was the business district of Baltimore
which was destroyed, and certainly there is no market for pianos
in office buildings.
No, the furniture trade will profit largely by
the fire, for it is an ill wind that blows nobody good, and as Balti-
more rises from the ashes she will make steady demands upon the
furniture men rather than upon piano manufacturers.
H P HIS is a good season to advertise. Dealers are looking through
their favorite trade newspapers
for advance pointers on
pianos, and all legitimate work along the lines of publicity will pay.
This is a season, too, when the retailer should place added
emphasis upon the advertising end of the business. Surprising, too,
when we come to compare the advertising of the present day with
years agone, how the piano men are rapidly becoming educated to
the necessity of advertising.
All special lines must advertise in a larger way than ever in
order to counteract the ever growing influence of the great depart-
ment stores.
EDITORIAL
They cannot hide their light under the bushel of
indifference and expect that their goods will be seen by an uninter-
ested public.
REDIT is too frequently given to some concerns whose rec-
ord does not entitle them to consideration.
ECENTLY a member of a well known piano concern remarked
Why should
to The Review that January had been a surprise from a trade
piano men or supply manufacturers part with their goods that have
standpoint in that it had exceeded the business of any January for
cost them good money to people who have no hasis whatever for
five years.
credit ?
looked over his books he found that his expenditures for advertis-
Credit is often given to concerns through force of habit, and
the actual risk is belittled against better judgment.
Now in giving credit one should be influenced perhaps more
by facts than by faith.
Figures will not lie, but liars will figure.
The reason was not difficult to explain, for when he
ing during the month had been liberal—in fact he had expended a
good deal more money for advertising space than any previous
month. Now, the seed had fallen on fertile ground and had borne
excellent fruit.
Men are entitled to credit when they have exhibited sufficient busi-
Now no matter how enticing a stock of merchandise a man
ness judgment to successfully manage and build up a business, and
may have he must not only inform the public of his ability to serve
when they have given evidence of the possession of that best asset
them, but he must interest the public.
of all, character.
do business without spending money, no matter whether it is manu-
A
WELL known member of the trade recently said: "I do facturing or retailing. Too tight a grip can lw maintained on the
purse when it comes to legitimate expenditures.
not like to see my name printed among the list of creditors
of
Company.
I regret almost to have the world know that
I had supplied such a concern which in reality had no legitimate
foundation for credit.
It reflects, and I think, justly, upon my
judgment."
times scrutinized closer than they are.
There are some men who
would not loan certain concerns a hundred dollars in cash, and yet
they will trust them thousands of dollars' worth of instruments.
Rather difficult to explain on business grounds; psychological rea-
sons perhaps would be better.
SUBSCRIBER asks if the big fire in Baltimore will not mean
that there will be a. gjea^er demand for pianos \x\ that city
in the near future ?
O
NE of Napoleon's favorite expressions when
remonstrated
with at the enormous sacrifice of men which France was
making was that you could not make an omelet without breaking-
eggs.
One thing is surprising, and that is that credits are not often-
A
It is impossible to-day to
Now, a business cannot be run without the proper exploita-
tion of wares.
It is easy for a store to gain a reputation for relia-
bility or for cheapness, and it is also easy for any store to gain a
leading position in a special field by persistently calling the atten-
tion of the public to its specialties.
Now wideawake business enterprises should be and must be
conducted along broad lines of publicity.
If the piano men expect
to meet the growing encroachment of the department stores they
have got to do it through a liberal use of printer's ink,
UQ middle ground, J\ is tQ hustle,
There is.
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