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THE MUSIC TRADE
REVIEW
EDWARD LYMAN DILL.
Editor and Proprietor.
J. B. SP1LLANE, Managing Editor.
EXECVTIVE STAFF:
THOS. CAMPBELL-COPKLAND,
A. EDMUND HANSON,
BOSTON OFFICE :
W. MURDOCH LIND. fqt Tremont St.
GEO. B. KELLBR,
A. J. NlCKLIN,
EMILIE FRANCES BAUER
GBO. W. QUERIPHI..
CHICAOOOFP1CB:
E. P. VAN HARLINGEN, 36 La Salle St,
PHILADELPHIA OFFICE:
ST. LOUIS OFFICE:
R. W. KAUFFMA:,-.
CHAS. N. V A N BUREN.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
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year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
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THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
DIRECTORY of PIANO
u»iiir.rTiiin(
MANUFACTURERS
^ ^ e directory of piano manufacturing firms and corporations
found on page 31 will be of great value as a reference for
dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORH, JANUARY 2 3 . 19O4.
REVIEW
of disaster have as yet been heard. A good deal of money that was
invested in stocks a year ago has been taken out and is likely to seek
investment in other lines.
I
T is going to be a year when it will be necessary to work for trade,
and piano men in every part of the country will realize this.
Trade will not come to them as easily as it has for the past two years,
because there is a tendency to hold back. But the piano trade in these
United States seems to be hopeful, cheerful, vigorous and unafraid
of possible dangers. There is an obvious determination to exercise in
its fullest sense, that splendid American grit by which so much has
been accomplished in this industry, and is steadily placing the piano
business in its legitimate place as a leader among the specialty lines.
\ A f E have fallen into the habit of saying the Presidential year
* ™ is an off year in business.
Now there have been times when momentous issues were pend-
ing, when the country held its breath until the choice was made and
the news, by spurred and booted mail rider, by lumbering coach,
crawling canal transport and hooting river steamer had filtered
through highways and byways to the scattered and ill connected set-
t.ements.
But now with the entire country brought into the closest con-
nection, with all its nerves intimately united so that a sensation in
any quarter, no matter how remote or obscure, is instantly trans-
mitted to the central ganglion and thence spread through every fibre
the period of expectancy is reduced to a minimum. There is no rea-
son why the nation should pause in its onward march.
EDITORIAL
*T^HE business of 1903, when we come to sum it all up, was much
*
better than a good many people supposed it would be one
year ago. There are many who think that it will be much better in
1904 than the prophets of evil would have us believe.
The wise piano man, however, will figure, from his close study
of local conditions, that it will pay to be on the safe side, and the ten-
dency will be to order sparingly, to use some discrimination in the
class of trade, and to push business energetically.
\ \ T ELL, those are sound principles to follow at any time. Just
* *
now there has been a flood of useless water poiired out of
ONDITIONS have changed, as we will see by referring to
events. Thus, 1892, though a Presidential year, is looked
upon as a banner year in many industries. Again, though following
upon a period of severe depression, 1896 proved a profitable and
satisfactory twelve months, and this in spite of controversy then
originating from our currency system. In 1900 business was excep-
tionally good, in fact, was a boom year and trade instead of being-
halted, went forward at perhaps even too rapid a gait.
To view these facts and considering more over that no problem
of special moment confronts the Nation, there is no real reason to
suppose that the business of the piano trade will suffer materially
during the Presidential campaign of 1904.
'~T % HE regular line of artistic and winsome calendars have reached
*
us from a variety of sources. In most cases they show ex-
been relieved. A lot of undigested securities has also been retired
cellent taste in the selection as well as a desire on the part of the
by natural laws and the patient is in a better bodily condition because
advertiser to get up something original and pleasing. But could
of it.
not the money which is expended in calendars be more wisely spent
Promoters have set themselves upon more profitable lines of
in other ways ?
industry, as it is not so easy to float any old thing as it was a couple
The trouble is there are too many calendars which usually come
of years ago. The country has been for several years indulging in a
floating in on the first wave of the year, and while one may select
financial debauch, consequently the headache and bad taste in the one or two, yet there would be no room for all of them, and if they
mouth were to be expected.
do not find an abiding place on the walls in a conspicuous locality,
then the money is thrown away, and we are rather inclined to the
HERE has been no panic, and there has been no danger of a
belief that much of the money which is used for catalogues could
panic. There has been a reduced production in some lines,
be more wisely expended in other ways.
but this has not been accompanied by mny special hardship. The
factories that have been away behind in orders have had a chance to 1T will take more than one association to have any effect upon the
catch up. There has been no further demand that shops and mills
* tariff managers of the various railroads, so that they will lower
should run at night. Supply and demand are meeting each other their freight tariff. An advance in freight, which means a couple
of dollars on each piano that is shipped to San Francisco, amounts
on mutual ground. No hint of severe hard times, and no suggestion
Wall street, and the dropsical condition of that financial body has
T