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Music Trade Review

Issue: 1904 Vol. 38 N. 19 - Page 45

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
of age, it is a green old age, and 1 feel as spirited
and active as when I was twenty-five. From my
Of a 'Small Goods" Man Who Has Had Forty earliest recollection to the present day there has
not been anything radically new in small goods
Years' Experience in the Trade—Bilieveswith
Lyon & Healy that Advertising To-Day, as staples. Improved instruments of various kinds
and better finishes and more scientific construc-
Ever, is the Real Keynote to Success—Of
Course, the Right Goods Must Be There—Pays tion have come along, but that is all. The pop-
a Very Warm Tribute to the Well-Known ularity of certain lines have also waxed and
waned, and probably always will.
Chicago Institution.
"You notice my stock? Well, it is still known
Chatting with The Review the other day, one and drawn from, and while my activity has
of the oldest and in his time the best advertised ceased in a comparative sense, the effect of my
man in the small goods business, said: "My con- libeial advertising in years gone by is my great
standby now. My! my! if the musical merchan-
nection with the trade runs back thirty-five or
forty years, and though I am sixty-nine years dise house would only realize the immense and
SOME REMINISCENCES
WONDER BAND, ORCHESTRA
AND SOLO INSTRUMENTS
3iP
EMBODY
EVERY
EXCELLENCE
O F WHICH
INSTECMEKTS
ARE CAPABLE
TONE, TUNE, ACTION, MODEL MECHANISM ARE ABSOLUTELY FAULTLESS
Great bandmasters assert their superior-
ity and famous virtuosos declare they are
indispensable to their highest success.
lasting benefits of newspaper advertising! Lyon
& Healy have the right idea, and in a large way
things are going in their direction. I have
watched the career of this progressive firm, and
their advertising policy is along lines that tell.
Everywhere they are known, as was I and my
goods in my prime, and I tell you it is the only
way to do business—do it clean, and nice, and
profitable and satisfying. Others besides L. &
H. are nibbling, and the sooner they make up
their minds to keep everlasting at it, in that pro-
portion will their business be on a better basis.
"I have no patience with people who decry news-
paper advertising. They belong to the moss-
back age, and not to the up-to-date small goods
men, who are bound to cut a commanding figure
in the trade and hold it against all comers who
adhere to the light-under-the-bushel policy."
ZON=O=PHONE RECORDS.
Some New Nine-Inch Creations Which are Highly
Spoken of—Universal Talking Machine Mfg.
Co. Making a Special Effort to Produce a
Higher Grade of Records—A World's Fair
Booklet.
With the offering of their new nine-inch record,
herewith illustrated, the Universal Talking Ma-
chine Mfg. Co., 28 Warren street, New York, say
it is the loudest and clearest record in the mar-
ket. Furthermore, every record is guaranteed
to be mechanically perfect, otherwise it may be
TONE, Strong. TUNE, Sweet. ACTION, Quick.
MODEL, Artistic.
MECHANISM, Durable
AN IDEAL CORNET
Full Descriptions, with Prices and Terms of
Payment, are given in large illustrated Catalogue,
which will be t-ent upon application. Address
45
REVIEW
C. G . C O N N ,
EL
?N HDAET '
J. HOWARD FOOTE, MLiMjii.jgrT«t
CHEAPEST MUSICAL INSTRUMENT JOBBING HOUSE IN AHERICA.
celebrated genuine Courtois Band Instruments
GENERAL LINE KEPT IN STOCK. The
Casino Accordions with Interchangeable tuned reeds
Violins, Violas, Cellos of German, French and Italian makes. American Conservatory Mandolins. " Imperial " Russian gut
and siik strings. Cases. Fittines. etc.
ANGELO-" • •- Mandolins,Mandolas^zGuitars
Highest Award and Sold Madal at all International
and Universal Expositions.
W R I T E
67 6 - 6 7 8 - 6 8 0
E A G L E
DURRO
BUEQELEISEN & JACOBSON,
F O R C A T A L O G U E
AVENUE,
A N D T E R M S
N E W YORK.
Violins, Bows, Strings
And High-Class Trimmings,
113-115 University Place,
One block west of Broadway.
JUST OUT.
returned. The company are making a special
effort to exploit new record talent, and with this
end in view are affording every possible oppor-
tunity for the development of record-making
genius, The result is that their forthcoming
bulletin will contain numbers entirely new to the
talking machine business. With their June list
will appear selections by Mr. Wheeler, a bari-
tone of remarkable range and mellowness, a dis-
covery of the company, and which promises to be
a revelation in their way.
The company are also preparing a special
guide and memorandum booklet, to serve the
public in connection with their exhibit at the
St. Louis World's Exhibition. President Babson
was present at the opening exercises last Satur-
day.
Vonutfs E\IREDITION
Dealers in the South
and W e s t w i l l be
interested in this cata-
logue. It is to be had
for the asking. . . .
MUSICAL MERCHANDISE
CATALOGUE
=YORH=
Band Instruments
SEND FOR MEW
ILLUSTRATED
CATALOGUE
J.W. YORK® SONS
Makers of the highest grade
Ba.nd Instruments
GRAND RAPIDS
MICH.
A new departure In ilandolin Construction
THE AMERICAN LUTE <-«-«*>
ThiebeS'Stlerlln
Musical
Instrument Co.,
St. Louis, Mo.
The Mandolin with the Violin Tone
PRICE, $40.00
THIEBEJ-.5TLERRIJN MUSICAL INSTRUMENT
IOO3
COMPANY
.ST.LOUIS
TOO 4
Terma on application.
Agencies allowed to reliable dealers and teachers.
C. L. PARTEE MUSIC CO., 5 E. 14th St., New York City
Send for catalogue of latest publications.

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