Music Trade Review

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THE
MUSIC TRADE
REVIEW
EDWARD LYMAN DILL,
Editor and Proprietor.
J. D. S P I L L A N E , M a n a g i n g E d i t o r .
EXECVT1VE STAFF:
THOI. CAMPBELL-COPELAND,
GEO. B. KBLLSX,
EMILIE FRANCES BAUER,
W. MURDOCH LIND,
A. EDMUND HANSON,
A. J. NICKLIN,
GEO. W. QUERIPKL.
BOSTON OFFICE:
"
EMNEST L. WAITT, 266 Washington St.
PHILADELPHIA OFFICE:
R. W. KAIJFFMAN.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 36 La Salle St.
MINNEAPOLIS AND St. PAUL:
R. J. LEFEBVRE.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter,
SUBSCRIPTION ^including postage), United States, Mexico and Canada, $2.00 per
year; 'all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. Oh (JUarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should bt made payable to Edward
Lyman Bill.
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
DIRECTORY
u i v i i r i r T i c/PIANO
nrx
MANUFACTURERS
The directory of piano manufacturing firms and corporations
found on page 30 will be of great value as a reference for
dealers and otherV.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YOIVFL APRIL 16. 19O4.
EDITORIAL
UR special reports from every section of the country show that
there is a general agreement that trade is better than a week
ago. Collections, however, are still s-low. '
These reports, while not entirely satisfactory, indicate an
approach to better conditions. This improved condition of business
is partially the natural result of the advance of the season. There is
a quickening in demand for all kinds of manufactures.
Our reports show, too, that dealers have purchased conserva-
tively, and some of those who have been over-conservative have
already found it necessary to replenish their stocks.
O
AUTION is at all times an excellent quality, but one should
not lose good business which is sure to come from this time
on by exercising too much caution.
To much time should not be lost in waiting until the business
situation is more clearly defined. Dealers should be completely
equipped at all times.
Manufacturers have felt the inspiring influence of spring, and
heavy shipments have been made from New York factories recently,
and indications now point to a largely increased trade.
C
P
IANO manufacturers are beginning to appreciate more and more
the business possibilities in the South, and are steadily increas-
ing their output in that section. There is probably no other section
of the Union where there is a greater amount of material and indus-
trial development than is taking place in the South to-day. While
certain sections are at present suffering from what may be called
over-development, and therefore experiencing a natural reaction—
resulting in a curtailment of investment and a scarcity of good
security—the South is continuing uninterruptedly in its prosperity.
Piano dealers in that section are getting their full share of business
growth resulting from bettered business conditions.
SALESMAN who had been a long time associated with a cer-
tain house, writes to us that he has left his old house that he
was with for so many years, because his salary was not increased,
A
and from the tone of his letter he feels that his long term of service
entitled him to a greater pecuniary recognition.
Now, salary increases should be based on the value delivered,
not on the length of service, and it is possible there are a good many
men who overlook this important fact that the number of years df
service with any particular house does hot make a satisfactory sub-
stitute for a push and hustle which shows the right kind of results.
T
HERE are paid in this industry to-day some excellent salaries,
and s6me mighty good men are earning them, and they
haven't worried about increase of salary. They have delivered the
goods, so to speak, and are not bothering about salary increase. Too
much worry often takes the ginger out of one's work. The habit
of doing one's best enters into the marrow of one's heart and char-
acter. It effects one's bearing—one's self-possession, even;
ST. LOUIS OFFICE :
q HAS . N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFBED MKTZGEB, 325 Davis St.
THE ARTISTS'
REVIEW
ID you ever note the air of confidence that is usually carried
by a successful piano salesman? He is not easily thrown off
his balance, he has nothing to fear, and he can look the world in
the face, because he feels conscious that he has always done his
level best—a sense of efficiency, of being master of one's craft, of
being equal to any emergency. The consciousness of possessing
the ability to do with superiority whatever one undertakes will
give the self-satisfaction which a half-hearted, slip-shod piano-
worker never knows.
If you always keep up, you will never have to catch up. En-
thusiasm needs only direction to turn it into success.
D
last Thursday the famous house of dickering & Sons
their eighty-first milestone in their onward business
O N passed
Eighty-one years of continuous piano growth is a position occu-
pied by but one concern in America. The grand old house of
Chickering has ever been actuated by high ideals. It has never
been content to rest upon triumphs of the past, and it is not merely
upon its great age and glorious history that the Chickering piano
claims world-wide recognition, but upon the fact that the forces
behind this institution are working in sympathy with the artistic
trend of the times.
They have ever sought to place the gonfalon of Chickering
upon a still higher eminence!
— 4
T is said by an eminent authority that Jonas Chickeririg "never
wasted a moment," and his successors have never wasted a
moment in their endeavor to win for the Chickering product a still
higher position in the pantheon of piano fame. Their energies have
ever been concentrated on the development of the piano as a work
of art.
The business of this house has been conducted upon high-
minded lines; always eschewing flamboyancy the house of Chicker-
ing has been actuated by restless, persistent, as well as successful
endeavor to associate the name of Chickering with all that is highest
and best in pianoforte accomplishments.
How well they have succeeded the musical world well knows,
and extends to this old and distinguished house expressions of es-
teem and regard upon the attainment of their eight-first birthday.
I
T
HE reasons advanced by C. A. Elmendorf in his letter of
resignation as Chairman of the Press Committee to the Pres-
ident of the Dealers' National Association show that there is a
decided lack of interest on the part of the members of that organiza-
tion, and a failure on their part as well to support it to the extent of
supplying funds necessary for its continuance on a high plane.
Are we to understand by this that during the past year real
interest has languished in the dealers' association? Appearances
seem to indicate that.
It is obvious that the attractiveness of the National Association
must be enhanced in some way in order to make it a great power for
trade weal. Its avowed objects and aims entitle it to a generous
support. It may be that interest will become accentuated by the
gathering at Atlantic City, and when once aroused should not be
permitted to decline.
N every organization, whether political, industrial, social or mil-
itary, there is usually found a coterie of men who do all the
work. Perhaps they do not enjoy devoting their time and energies
to the furtherance of the organization's needs, but because they
I