Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
OUR BELIEF
In Helping our Dealers, we are
Helping Ourselves
THE
is advertised in thirty=one of the leading magazines and peri-
odicals, whose combined circulation exceeds eleven million
copies. The usual basis of figuring is five readers to every copy.
This means that the merits of the Cecilian are being presented
TO FIFTY-FIVE MILLION READERS,
or more than two-thirds of the entire population of the United
States.
To make our magazine advertising still more forcible, we
have backed it up by putting out eighteen thousand four-color
lithographed Cecilian posters.
We have carried a mailing list of from two hundred and fifty
to three hundred thousand names, sent in to us by our dealers,
and.we have sent out from the factory more than one
million, six hundred thousand pieces of Cecilian literature.
We have not only turned over to our dealers every " pros-
pect '' brought in by our extensive advertising, but we have
materially assisted the dealer in making the sales, by keeping in
touch with the * ' prospect'' by means of personal letters, etc.,
until the sale was consummated.
We are doing more to help our dealers sell the goods they
buy from us, than is being done by any other manufacturing
concern in our line.
Do you consider this sort of energetic, persistent work on
the part of the manufacturer to be of any special value to the
dealer? If you do, would it not pay you to handle our
products ? Correspondence solicited.
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