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Music Trade Review

Issue: 1903 Vol. 37 N. 25 - Page 6

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE
REVIEW
The one price system to all has become a principle which has
been adopted by mercantile organizations throughout the land. The
greater the house, the more unalterably fixed the sound principle of
one price.
The lesser men have gradually fallen into line with
methods adopted by the greater and more prominent houses.
The one price system is not only business honesty, but it is busi-
EDWARD LYMAN DILL,
Editor and Proprietor.
J. D. SPILLANE, Managing Editor.
system to adopt for the regular piano dealer.
EXECVT1VE STAFF:
THOS. CAMPBELL-COPKLAND,
A. EDMUND HANSON,
GEO. B. KELLER,
A. J. NICKLIN,
BOSTON OFFICE :
W.. MURDOCH LIND, 694 Tremont St.
GEO.
ness common sense, and from a purely selfish standpoint is the best
EMILIE FRANCKS BAUER
W. QUERIPKL.
CHICAOO OFFICE:
E. P . VAN HARLINGEN, 36 La Salle St,
PHILADELPHIA OFFICE : R. W. KAUFFMAN.
A
PTANO salesman who belonged to an organization wherein
no rigidity of price existed became a convert of the one price
system.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the Nezv York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
The directory of piano manufacturing firms and corporations
found o n
age:
« wU1 b e o f g r e a t v a l u e a s a r e f e r e n <* f o r
MTMIISTTHJI-JV
MANUFACTURERS
dealers and P others.
LONG DISTANCE TELEPHONE-NUMBER I745-EIGHTEENTH STREET.
The manager who was reared in a different atmosphere
one day called him severely to task for permitting a customer to go
out when he could have closed the deal had he offered the instrument
at a reduced price. The salesman's honesty, however, impressed the
customer, and two hours later he came back and told him that he
had visited the various piano houses on the street, and while he could
secure an instrument which seemed to him a bargain, because it was
offered at much less than the original asking price, yet he had no
confidence in the instrument or in the concern that offered to slash
its prices so readily.
NEW YORR, DECEMBER 19, 19O3.
ALESMEN should hold to one price, and the house bv which
they are employed should have the power to withstand the
temptation to cut the price when the customer walks away.
EDITORIAL
It may be truthfully stated that the concerns which have adopted
one price, and are steadily adhering to it, conduct their business on
I T was some years ago when The Review began the first systematic
more satisfactory lines than is possible under the old system of elastic

prices.
advocacy of a one price system at retail for pianos. We sup-
plemented our editorial work by offering a cash prize for the best
"One price and one price to all" is the business slogan in
the piano world which will win.
argumentative article on the one price system and by this plan
brought out a number of excellent compositions.
Our work along
these lines was further supported by obtaining expressions of opin-
'"T~ S HE banquet given by the Chicago Music Trade Association
*
last Tuesday night in the Auditorium Hotel in that city was
ion from hundreds of dealers throughout the country whose views
perhaps as exclusive a trade affair as any previous banquet ever
were presented in the columns of this publication.
given under the auspices of piano men. The music trade has plenty
This was the beginning of the campaign in favor of the adop-
tion of one price.
For a while the matter did not meet with the hearty approval
of the trade, although some prominent houses had previously
of good talkers—men who have practical ideas on topics which in-
terest all who are engaged in manufacturing or retailing musical
wares.
With the talent which we have in our own industry, it is
hardly necessary to go outside to secure good speakers.
adopted the one price system with satisfactory results.
HP* HEN later the manufacturers' and dealers' associations in joint
*
convention recommended the adoption of the one price sys-
'"T~ S HERE is everywhere a tendency to concentration.
^
It is ap-
parent in almost every line of trade, and the small merchant
tem. So the work has steadily progressed until within the past year
naturally feels more seriously as time rolls on the effect of this
there has been a remarkable change of opinion regarding the ben-
steady centralization.
efits which may accrue to the dealer who stands firmly to his post
said that there is a greater percentage of piano merchants added
as far as price is concerned.
yearly to the number in this country than there is in any other
Undoubtedly the publicity which this subject has received and
the arguments which have been made in favor of its adoption have
had material effect in bringing about a change of opinion regarding
the adoption of this important business essential.
UT a trade paper, a mercantile organization, or an individual
cannot justly claim credit for bringing about this change of
Notwithstanding this condition it may be
mercantile line.
This fact alone supports the statement that the small piano man
has a better chance against the larger concerns in his own line than
has the small dry goods merchant compared with his great com-
petitors. People do not ordinarily go to shop for pianos in the same
way that they do for the alluring bargains which are so cleverly
presented in the columns of the daily papers.
They usually make
opinion. While each one may have been helpful yet the entire busi-
inquiries and investigate the piano subject more thoroughly than
ness world is gravitating towards the adoption of correct methods
any other, before making purchases.
in commercial transactions. We cannot stay the march of progress
opportunity to do outside work, and bring personal influence to bear
if we would.
upon various intending piano purchasers.
This gives the small man an
So, while many say the

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