Music Trade Review
Issue: 1903 Vol. 37 N. 22 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
RENEW
Editor and Proprietor.
EDWARD LYMAN DILL,
J. D. SPILLA.NE, Managing Editor.
EXECVTIVE STAFF:
THOS. CAMPBELL-COPBLAND,
A. E'IMUND HANSON,
GEO. B. KELLER,
A. J. NICKLIN,
BOSTON OFFICE:
W. MURDOCH LIND, £94 Tremont St.
GEO.
EMILIE FRANCES BAUER
W. QUERIPKL.
CHICAGO OFFICE:
E. ,P. VAN HAKLINGEN, 36 La Salte St,
PHILADELPHIA OFFICE: R. W. KAUF™AN.
Published Every Saturday at I Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (.including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS*
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
M?Miir
A7TIM> » «
MANUFACTURERS
The directory of piano manufacturing firms and corporations
o n
aRe
« w i l 1 b e o f g r e a t v a l u e a s a r e f e r e n c e f o r
dealers and P others.
found
This is simply the instinct of prudence. We are just now pass-
ing through a certain stage, and in many lines there is a pronounced
dulness experienced; and the question is pressing itself whether bus-
iness will continue to shrink until we are plunged into a state of
severe depression or whether the downward movement will be
checked by a reawakened demand.
[7 ROM our viewpoint there is nothing fundamentally wrong with
*
general business, and the quietness of trade will only be tem-
porary. That there is nothing wrong would seem to be established
by the mere fact that so few failures have been caused by the great
shrinkage in stocks. The financial community has weathered the
long stretch of storms with wonderful freedom from serious wreck-
age. This is seen in the ease with which large bond flotations have
recently been made by railroad companies. It would have been im-
possible to carry such schemes through a little earlier in the year. It
is truly unfortunate that general business in such important trades as
iron and steel should have their destiny linked with Wall street and
the legitimate business interests made to suffer through dishonest
manipulators.
UCH a paper as the present issue of The Review, which is a regu-
lar number, shows how music trade men are thoroughly alive
'LONG DISTANCE TELEPHONE-NVMBER 1745-EIGHTEENTH STREET.
NEW YORK. NOVEMBER 28. 19O3.
REVIEW
to the necessity of keeping their business announcements constantly
before their constituency.
Advertising is becoming a science with such rapid strides that
EDITORIAL
there are few men to-day who view it in a narrow sense.
Good advertising helps the firm using it, and it is the most far-
PECIAL reports to The Review from many parts of the country
during the past week indicate a better condition of trade. The
piano men are aroused to the necessity of placing redoubled energy
upon the sales end, and they are also exercising a greater care in
the character of their sales.
We know of a number of men who have increased the monthly
payments which they require on piano sales adn have cut down the
time limit.
It is a good plan in any kind of times to place a strong emphasis
upon the cash end of the business.
reaching and interesting factor in our business life, because it affects
every material need in the requirement of mankind.
Advertisers in this industry are using greater discrimination
than ever before in the distribution of their advertising patronage.
They realize that a paper must be interesting and thoroughly repre-
sentative in its makeup every week in the year and must be widely
circulated—that it can not justly base its claims for patronage upon
an occasional spurt and dropping back again into a somnolescent
obscurity.
is just now going on a readjustment in prices which,
while they may not be stimulating to the stock market, are
wholesome to the trade in general, and the movement towards a
lower level is only dangerous to those who are so imprudent as to
believe that higher prices will be permanent.
General business is always disturbed by reductions in prices
after they have been forced to a higher level by a period of great
activity. Invariably a season of extravagant buying is followed by
an abrupt cessation in demand. Everybody is on the alert during a
boom to discover symptoms of a reaction, and as soon as premiums
are not being paid for prompt deliveries the shrewd or cautious buyer
ceases to anticipate his requirements anfl limits his purchases to the
A S the time draws nearer for the opening of the World's Fair at
* * St. Louis, there is an increased interest manifest everywhere.
That the show will be a record breaker in every respect is acknowl-
edged by all who have visited the grounds and who have acquainted
themselves with the immensity of .the plans and the perfection with
which they are being carried out in every department.
Piano manufacturers who have secured space, in our opinion,
will have no cause to regret the expenditures incident to maintaining
an exhibit at St. Louis next year.
Without considering the value of awards at the present time,
it must be admitted that there is a tremendous value in being repre-
sented in such a colossal show wherein specialty exhibits will play
an important part. The eyes of all the world will be Cast upon the
Exposition City next year.
I T is surprising how quickly such a practice becomes general. Not
* only large consumers are thus affected, but the curtailment of
purchases goes down the line to the smallest merchant; and there is
to-day, even in this trade, a noticeable desire on the part of some
jelftNo men to ctrt down the size of wareroowi stocks.
HE special reports compiled by The Review showing the ex-
ports of musical instruments and kindred lines from New
York reveal the fact that during the last month our trade in pianos
and organs abroad has been very light, and as compared with the
great volume of America^ trade has amounted to practically nothing.
T
8
THE
MUSIC TRADE
RENEW
Editor and Proprietor.
EDWARD LYMAN DILL,
J. D. SPILLA.NE, Managing Editor.
EXECVTIVE STAFF:
THOS. CAMPBELL-COPBLAND,
A. E'IMUND HANSON,
GEO. B. KELLER,
A. J. NICKLIN,
BOSTON OFFICE:
W. MURDOCH LIND, £94 Tremont St.
GEO.
EMILIE FRANCES BAUER
W. QUERIPKL.
CHICAGO OFFICE:
E. ,P. VAN HAKLINGEN, 36 La Salte St,
PHILADELPHIA OFFICE: R. W. KAUF™AN.
Published Every Saturday at I Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (.including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS*
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
M?Miir
A7TIM> » «
MANUFACTURERS
The directory of piano manufacturing firms and corporations
o n
aRe
« w i l 1 b e o f g r e a t v a l u e a s a r e f e r e n c e f o r
dealers and P others.
found
This is simply the instinct of prudence. We are just now pass-
ing through a certain stage, and in many lines there is a pronounced
dulness experienced; and the question is pressing itself whether bus-
iness will continue to shrink until we are plunged into a state of
severe depression or whether the downward movement will be
checked by a reawakened demand.
[7 ROM our viewpoint there is nothing fundamentally wrong with
*
general business, and the quietness of trade will only be tem-
porary. That there is nothing wrong would seem to be established
by the mere fact that so few failures have been caused by the great
shrinkage in stocks. The financial community has weathered the
long stretch of storms with wonderful freedom from serious wreck-
age. This is seen in the ease with which large bond flotations have
recently been made by railroad companies. It would have been im-
possible to carry such schemes through a little earlier in the year. It
is truly unfortunate that general business in such important trades as
iron and steel should have their destiny linked with Wall street and
the legitimate business interests made to suffer through dishonest
manipulators.
UCH a paper as the present issue of The Review, which is a regu-
lar number, shows how music trade men are thoroughly alive
'LONG DISTANCE TELEPHONE-NVMBER 1745-EIGHTEENTH STREET.
NEW YORK. NOVEMBER 28. 19O3.
REVIEW
to the necessity of keeping their business announcements constantly
before their constituency.
Advertising is becoming a science with such rapid strides that
EDITORIAL
there are few men to-day who view it in a narrow sense.
Good advertising helps the firm using it, and it is the most far-
PECIAL reports to The Review from many parts of the country
during the past week indicate a better condition of trade. The
piano men are aroused to the necessity of placing redoubled energy
upon the sales end, and they are also exercising a greater care in
the character of their sales.
We know of a number of men who have increased the monthly
payments which they require on piano sales adn have cut down the
time limit.
It is a good plan in any kind of times to place a strong emphasis
upon the cash end of the business.
reaching and interesting factor in our business life, because it affects
every material need in the requirement of mankind.
Advertisers in this industry are using greater discrimination
than ever before in the distribution of their advertising patronage.
They realize that a paper must be interesting and thoroughly repre-
sentative in its makeup every week in the year and must be widely
circulated—that it can not justly base its claims for patronage upon
an occasional spurt and dropping back again into a somnolescent
obscurity.
is just now going on a readjustment in prices which,
while they may not be stimulating to the stock market, are
wholesome to the trade in general, and the movement towards a
lower level is only dangerous to those who are so imprudent as to
believe that higher prices will be permanent.
General business is always disturbed by reductions in prices
after they have been forced to a higher level by a period of great
activity. Invariably a season of extravagant buying is followed by
an abrupt cessation in demand. Everybody is on the alert during a
boom to discover symptoms of a reaction, and as soon as premiums
are not being paid for prompt deliveries the shrewd or cautious buyer
ceases to anticipate his requirements anfl limits his purchases to the
A S the time draws nearer for the opening of the World's Fair at
* * St. Louis, there is an increased interest manifest everywhere.
That the show will be a record breaker in every respect is acknowl-
edged by all who have visited the grounds and who have acquainted
themselves with the immensity of .the plans and the perfection with
which they are being carried out in every department.
Piano manufacturers who have secured space, in our opinion,
will have no cause to regret the expenditures incident to maintaining
an exhibit at St. Louis next year.
Without considering the value of awards at the present time,
it must be admitted that there is a tremendous value in being repre-
sented in such a colossal show wherein specialty exhibits will play
an important part. The eyes of all the world will be Cast upon the
Exposition City next year.
I T is surprising how quickly such a practice becomes general. Not
* only large consumers are thus affected, but the curtailment of
purchases goes down the line to the smallest merchant; and there is
to-day, even in this trade, a noticeable desire on the part of some
jelftNo men to ctrt down the size of wareroowi stocks.
HE special reports compiled by The Review showing the ex-
ports of musical instruments and kindred lines from New
York reveal the fact that during the last month our trade in pianos
and organs abroad has been very light, and as compared with the
great volume of America^ trade has amounted to practically nothing.
T
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