Music Trade Review

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THE:
HOBART M. CABLE PUBLICITY.
Widespread Recognition Which the Popular West-
ern Product is Receiving at Dealers' Hands.
We have from time to time published ad-
vertisements of dealers in various sections of
the Union, exploiting' the Hobart M. Cable
pianos. Whether or not these dealers took
the key for their work in the splendid gen-
eral advertising which this progressive Chi-
cago concern has done in the exploitation of
its product we do not know, but one thing
is certain, there is a definiteness about the
MUSIC TRADE
by the Hobart M. Cable Co. in which the
names and addresses of thousands of pur-
chasers of their instruments appear.
Showing the power of this class of adver-
tising, we note a recent announcement issued
by the Bailey Music House, Burlington, Vt.,
which goes the Chicago house one better by
printing not only a list of some seventy prom-
inent purchasers of Hobart M. Cable pianos
in and about Burlington, but also gives com-
munications received from them in which
these pianos are endorsed in most enthu-
siastic terms. In fact the durability, tone and
Hobart M. Cable
Pianos
Ate the best in the worfd
#*s
fo* the price
P TO
dealers advertising of this product which is
captivating.
Take the announcement herewith of the
Jones-Lightner Piano Co., Youngstown, O.
It is an advertisement which will attract the
attention of readers in any publication, and
moreover there is no slashing of prices in
their announcement which so often is notice-
able in retail advertisements.
Some time ago we referred to a list issued
design of the Hobart M. Cable pianos excite
the liveliest commendations.
It is a fact when a manufacturing institu-
tion exploits their product along original
lines and in a consistent manner, the dealers
not only feel the immediate effects of that,
but they too are inspired by this work and
the result is, benefits are reaped by a progres-
sive form of publicity by the dealers them-
selves.
comes a Sohmer grand of the same period.
No mere pen description of these magnifi-
A Beautiful Art Catalogue Issued by the Famous cent creations would convey an adequate
Sohmer Institution—Some Magnificent Ex- impression of their appearance. The pic-
amples of Special Designs Shown and Des-
tures, at least, must be seen in order to se-
cribed.
cure anything approaching a full realiza-
Sohmer & Co. have just issued a special tion of the instruments themselves.
Following these examples are illustra-
art catalogue. The Sohmer literature is al-
ways dainty, always in good taste. This tions and descriptions of the Sohmer spe-
latest publication is unique in conception cial "Empire," and "L'Art Nouveau" up-
and execution, more tasteful, if possible, rights, each perfect in its proportions and
than any preceding book issued by this en- tnoroughly representative of the type em-
terprising and prosperous firm of piano bodied. Finally appears an illustration of
manufacturers. The title of the special the Sohmer "Grecian," a small grand, ele-
work now sent forth is "Sohmer Art." It gant in outline and classic in general form.
The illustrations are from drawings made
is dedicated to the illustration and descrip- by some of the most expert artists in the
tion of rich Sohmer creations in grand and United States. They are faultless and
upright. First appears an illustration of faithfully portray the characteristic fea-
the Sohmer "Rococo," a special design in tures of each style. The typography and
uprights, with detailed description. The special border designs contribute to the
scroll and shell carving in this style is elab- book's attractiveness. The Sohmer firm
orate and impressive. It is pointed out by have made a successful special feature of
the firm that other designs will be submit- art creations from the beginning, but
ted when desired.
"Sohmer Art" is the first Sohmer catalogue
The "Rococo" is followed by a pure ex- given over exclusively to styles apart frbm
ample of the art of the time of Louis XV., those regularly made. It is a new depart-
embodied in a Sohmer upright. Then ure and a most desirable one.
'SOHMER ART.
13
REVIEW
IMPORTANT
GABLER-MANN
MOVE.
Jos. M. Mann & Co., of Providence, R. I., Reorgan-
ized as a New York Corporation With $40,000
Gabler Interests in Rhode Island, Where the
Products of This House Have Long Been
Popular.
The latest move in the progressive policy
of the Gabler house is their active partici-
pation in Providence for the further devel-
opment of the Gabler interests in Rhode Is-
land.
Joseph M. Mann & Co., 347 West-
minster street, Providence, with a branch
at Woonsocket, have re-organized as a
New York corporation under the title of
Joseph M. Mann Piano Co., New York,
with $40,000 capital fully paid. The spe-
cific purpose of the new corporation is the
placing at Mr. Mann's disposal of greater
facilities if or doing a larger business, in
Gabler pianos. The Gabler has always
been one of the most prominent pianos sold in
Rhode Island and it is believed that with
an increased working capital the output
can easily be doubled.
The officers of the new organization are:
President and General Manager, Joseph M.
Mann; Vice-President, Emil E. Gabler;
Treasurer, Joseph Bareuther; Secretary,
William R. Arnold, Jr. The Board of Di-
rectors includes Emil E. Gabler, Joseph
Bareuther, Henry Kuemmel, Joseph M.
Mann and William R. Arnold, Jr. Mr.
Arnold was Mr. Mann's partner in the firm
of Joseph M. Mann & Co.
Mr. Mann, who has been in close touch
with the Gabler piano for over twenty
years, when asked by The Review on
Monday as to the plans of the new corpor-
ation said: "This is simply a reorganiza-
tion to strengthen the Gabler interests and
extend the operations of general trade as
carried on by the old firm. There will be
no change in the line of pianos carried nor
will the present action on our part be al-
lowed to work to the prejudice of any make
represented in our stock.. 'Fair plaj to all,'
will continue to be our motto." Beside the
Gabler, the line of pianos represented is
the Knabe, Weber, Fischer, Vose, Schu-
bert, Kingsbury, Capen and Baus. The
players will be as before, the "Cecilian"
and "Angelus."
Emil E. Gabler, Vice-President of the
new company, when asked by The Review
as to the expected effect and general idea
of the company's latest move, said: "The
step we have now taken has been under
consideration for several months. The
proposition came from Mr. Mann whom
we have known for many years. He sug-
gested that we should investigate and, if
the outcome proved satisfactory, take some
shares in the operations of his firm.
"After a thorough investigation we were
satisfied with the condition of the Mann
Co., and found reason for believing that
the reorganization, with increased capital,
would further upbuild the Gabler trade in
Rhode Island. This move will not in any
way affect the Gabler interests outside of
Rhode Island.
The main offices of Joseph M. Mann
Piano Co. will be in New York with a
business office at Providence and stores
at Providence and Woonsocket.