Music Trade Review
Issue: 1903 Vol. 36 N. 23 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TH
MUSIC TRADE! REVIEW
13
that style in writing- his advertisement. They were of a "pulling"
was not made with the idea of being eulogized by any organiza-
character, he affirmed, while lacking much of the finish and polish
tion for good work, for the man who is always looking for applause
which is inseparable with up-to-date advertising in larger cities.
for the performance of a good act usually is disappointed.
\ \ TE differ with this gentleman, because we believe that cor-
* * rect English appeals to any class of people.
\ \ J E sent a representative to Washington to gain evidence,
They must have respect for it. Some little colloquialism may
already existed in our own mind, regarding Mr. Brown's claim.
strengthen the advertisement, but we do not believe in the ungram-
Our actions were induced in this matter by a desire to serve the in-
matical wording of advertisements.
dustry, and we were looking for no reward from the Association
A poorly worded business announcement gives the average
* *
if such existed, showing a reasonable doubt, for that doubt
or otherwise. If we have done the trade a service why then that
only furnishes another reason of the usefulness of trade journals.
reader the idea of crude forces behind the business.
It should be thoroughly
It should be understood that our work was carried on in no
understood that nearly every modern business success • is a monu-
spirit of enmity towards Mr. Brown. Possibly he was right. We
ment to the power of good advertising.
did not think so, and at the risk of losing a good client we took
Let your advertising be up-to-date.
Every store should have its style; in other words, all of its ads
issue with him.
should possess an individuality so forceful that if the firm name
It seems that there are a number of men who conceded that
were left off its advertisement the public would recognize its trade-
our position was a correct one. It was some satisfaction, however,
mark.
to demonstrate to the trade that a paper is not always influenced
Every successful store has style, and the piano merchant
in the little country town can have a style if he will but consult
with his printer.
by purely sordid views.
PEAKING of store equipments, what a pleasure it is to enter
a piano establishment where care is evidenced in keeping
OME time ago, The Review urged the necessity of the dealers
forming State organizations. They are going to try the ex-
periment in Iowa, and A. U. Coates, who has issued the call for
stock in an attractive manner, and then when an attractive stock
is augmented by tactfulness and a courtesy on the part of the ware-
room staff it is winning.
June 16th, writes The Review :
Cleanliness and courtesy should prevail in an establishment
"I wish personally to thank you for the interest you have shown
and the publicity you have given the matter in your paper. The
convention gives promise of being a great success."
There is no reason why State organizations should not prove
a great success. They will not interfere in the slightest with the
workings of the National Association, but in many ways will assist
•••3
the dealers of every State. The future of any organization depends
largely upon the willingness of the members to devote some of their
time, energy and money to advancing its interests.
We certainly trust that Mr. Coates may be successful and in-
fuse the dealers of Iowa with a degree of pride in Association work.
Enthusiasm multiplies power. It changes apparent fear into tri-
umphant success, and wins everywhere in the battle of life, and it
requires considerable enthusiasm backed by earnest work to make
a success of anything.
Mr. Coates has undertaken a great work, and we wish him the
success which his efforts deserve.
A
'MEMBER of the National Piano Manufacturers' Association
remarked, that in his opinion mention should have been made
ere success can enter.
say," said the man who was always finding fault with
something, "that familiarity breeds contempt."
"Not in business," responded a man who looked as though he
knew how things ought to be done.
"No, sir; not by a long sight. The more a decent man knows
about a decent business, the more he likes it. If this don't happen
to him, he ought to get out of it, and into something else.
"I am the owner of a retail piano store. When I first went into
business I gave only a half of my mind to it; was thinking of too
many other things. After a time things got so run down, that I
was inclined to quit and get out. But my old father braced me up.
'You haven't played fair with the business,' he said. 'Go in and
make love to it, same as you would to a woman.' I took his advice.
I buckled down. I learned the thing from one end to the other. I
wooed it in the day time, and I dreamed of it at night. It became
the passion of my life—it was like playing a new game each day.
And ever since that new start, I've made it pay, to. I sell pianos
in their proper grades, too."
of the work of The Review, in first producing evidence sufficient
HE present size of The Review, which is a regular issue, by
the way, shows how continuous the demand is upon our
dore P. Brown for alleged infringement upon the "Kicker" fall
T
board.
space.
for piano manufacturers to refuse to pay further royalties to Theo-
He said that a number of manufacturers had settled, and there
With us it is no spurt, holiday time, or association time
was no disposition to fight the claims of Mr. Brown until The Re-
and then lapse into indifference the remaining weeks of the year,
view secured evidence showing that there were excellent grounds
but it is a special every week—that is, a number filled with special
for refusing to make further settlements.
matter which is of interest to both departments of the trade.
Now, we appreciate the kindly wishes of our friend and per-
It is the unbroken chain of fifty-two links, covering the entire
haps should have felt complimented had the association seen fit to
period of a year which .makes a strong newspaper combination and
name The Review in this connection, but our action in this matter
a hard one to beat.
TH
MUSIC TRADE! REVIEW
13
that style in writing- his advertisement. They were of a "pulling"
was not made with the idea of being eulogized by any organiza-
character, he affirmed, while lacking much of the finish and polish
tion for good work, for the man who is always looking for applause
which is inseparable with up-to-date advertising in larger cities.
for the performance of a good act usually is disappointed.
\ \ TE differ with this gentleman, because we believe that cor-
* * rect English appeals to any class of people.
\ \ J E sent a representative to Washington to gain evidence,
They must have respect for it. Some little colloquialism may
already existed in our own mind, regarding Mr. Brown's claim.
strengthen the advertisement, but we do not believe in the ungram-
Our actions were induced in this matter by a desire to serve the in-
matical wording of advertisements.
dustry, and we were looking for no reward from the Association
A poorly worded business announcement gives the average
* *
if such existed, showing a reasonable doubt, for that doubt
or otherwise. If we have done the trade a service why then that
only furnishes another reason of the usefulness of trade journals.
reader the idea of crude forces behind the business.
It should be thoroughly
It should be understood that our work was carried on in no
understood that nearly every modern business success • is a monu-
spirit of enmity towards Mr. Brown. Possibly he was right. We
ment to the power of good advertising.
did not think so, and at the risk of losing a good client we took
Let your advertising be up-to-date.
Every store should have its style; in other words, all of its ads
issue with him.
should possess an individuality so forceful that if the firm name
It seems that there are a number of men who conceded that
were left off its advertisement the public would recognize its trade-
our position was a correct one. It was some satisfaction, however,
mark.
to demonstrate to the trade that a paper is not always influenced
Every successful store has style, and the piano merchant
in the little country town can have a style if he will but consult
with his printer.
by purely sordid views.
PEAKING of store equipments, what a pleasure it is to enter
a piano establishment where care is evidenced in keeping
OME time ago, The Review urged the necessity of the dealers
forming State organizations. They are going to try the ex-
periment in Iowa, and A. U. Coates, who has issued the call for
stock in an attractive manner, and then when an attractive stock
is augmented by tactfulness and a courtesy on the part of the ware-
room staff it is winning.
June 16th, writes The Review :
Cleanliness and courtesy should prevail in an establishment
"I wish personally to thank you for the interest you have shown
and the publicity you have given the matter in your paper. The
convention gives promise of being a great success."
There is no reason why State organizations should not prove
a great success. They will not interfere in the slightest with the
workings of the National Association, but in many ways will assist
•••3
the dealers of every State. The future of any organization depends
largely upon the willingness of the members to devote some of their
time, energy and money to advancing its interests.
We certainly trust that Mr. Coates may be successful and in-
fuse the dealers of Iowa with a degree of pride in Association work.
Enthusiasm multiplies power. It changes apparent fear into tri-
umphant success, and wins everywhere in the battle of life, and it
requires considerable enthusiasm backed by earnest work to make
a success of anything.
Mr. Coates has undertaken a great work, and we wish him the
success which his efforts deserve.
A
'MEMBER of the National Piano Manufacturers' Association
remarked, that in his opinion mention should have been made
ere success can enter.
say," said the man who was always finding fault with
something, "that familiarity breeds contempt."
"Not in business," responded a man who looked as though he
knew how things ought to be done.
"No, sir; not by a long sight. The more a decent man knows
about a decent business, the more he likes it. If this don't happen
to him, he ought to get out of it, and into something else.
"I am the owner of a retail piano store. When I first went into
business I gave only a half of my mind to it; was thinking of too
many other things. After a time things got so run down, that I
was inclined to quit and get out. But my old father braced me up.
'You haven't played fair with the business,' he said. 'Go in and
make love to it, same as you would to a woman.' I took his advice.
I buckled down. I learned the thing from one end to the other. I
wooed it in the day time, and I dreamed of it at night. It became
the passion of my life—it was like playing a new game each day.
And ever since that new start, I've made it pay, to. I sell pianos
in their proper grades, too."
of the work of The Review, in first producing evidence sufficient
HE present size of The Review, which is a regular issue, by
the way, shows how continuous the demand is upon our
dore P. Brown for alleged infringement upon the "Kicker" fall
T
board.
space.
for piano manufacturers to refuse to pay further royalties to Theo-
He said that a number of manufacturers had settled, and there
With us it is no spurt, holiday time, or association time
was no disposition to fight the claims of Mr. Brown until The Re-
and then lapse into indifference the remaining weeks of the year,
view secured evidence showing that there were excellent grounds
but it is a special every week—that is, a number filled with special
for refusing to make further settlements.
matter which is of interest to both departments of the trade.
Now, we appreciate the kindly wishes of our friend and per-
It is the unbroken chain of fifty-two links, covering the entire
haps should have felt complimented had the association seen fit to
period of a year which .makes a strong newspaper combination and
name The Review in this connection, but our action in this matter
a hard one to beat.
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