Music Trade Review

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TH
MUSIC TRADE REVIEW
There is in evidence when two associations meet a spirit of
commercialism so dominant that manv do not hesitate to state that
a reduction in the way of misrepresentation they certainly merit the
thanks of the industry.
there are men who use the Association for the promotion of purely
H P H E Piano Manufacturers Association did not hesitate to go on
selfish aims.
It is pretty difficult to divorce all of these subjects from Asso-
ciation work.
Both organizations are growing in numbers and in
influence, and there certainly is the most pleasing harmony existing
between them, but if they separate at all, it will be because the
commercial spirit has been the separating influence.
o
*
record as opposing abusive journalism, and it offered its as-
sistance to one of its members who was publicly called a slanderer.
This assistance has been refused, and Mr. Button proposes to fight
his battles alone.
No matter how the paretic egotist may seek to
evade the real issues at stake he cannot escape the storm of con-
demnation which is steadily pouring in upon him.
NE thing, however, should not be lost sight of—that if the
Peculiar conditions are warming up, and those resolutions have
manufacturers' association had not existed, presumably the
made it possible for the paretic egotist to exclaim with Milton's
dealers' association would never have been formed, at least not for
Satan as he went floundering through space, "Which way I fly is
some time. It was the existence of the older association that drew
hell!"
the dealers to New York.
The Review had prepared the way for
All of the long drawn out essays, all of the attempts which he
a dealers' association by urging for months the formation of a na-
may make to evade the issue, all of the space which he may utilize
tional dealers' organization—and by the way The Review was the
for this purpose amounts to naught in face of the cold facts, and
only paper to do this—yet notwithstanding the fact that the seed
never before in the history of trade journalism, or any other journal-
had been scattered a fruitful harvest would not have been created
ism for that matter, has an organization, composed of representa-
had not the older organization taken it up with its healthful influ-
tive members of society, gone on record in such a condemnatory
ence and carried it to successful culmination.
manner.
Therefore the manufacturers may be credited with the forma-
There are certain things that don't explain, and if this
had been the first offense no power could have put through such
ticn of a dealers' association, and if the dealers' organization is
resolutions.
good, the manufacturers' organization must be credited with building
show with what degree of contempt this individual is held in the
well, and bringing into life a good, healthy offspring.
good old music trades of this country.
l
VERY piano merchant should send a wireless message to every
I T is plain that there is an obvious desire on the part of piano
possible customer every day via the up-to-date advertising
* merchants to utilize their show windows in a more effective
L-*
system.
And the best advertisements are those which express
But they stand.
They cannot be expunged.
They
way in recent days than ever before,
plainly and without exaggeration the precise thought of the writer.
Of course the limited possibilities for the display of pianos and
Piano merchants are becoming more and more aroused to the
musical instruments do not afford opportunities for featuring which
necessity not only of up-to-date advertising, but of continuous ad-
may be had in other lines, but it doesn't necessarily follow that a
vertising.
show window should contain at all times a piano or musical instru-
If advertising is good, why then a reasonable amount of
it must be excellent to tone up the business system.
Now a good
ment.
many figure that with the dull summer months coming on they
should be restricted in the advertising appropriations.
It can be arranged so that a novel exhibit entirely foreign to
the piano line may be displayed therein.
This is a mistaken policy. If it pays to be in business, it pays
A show window is too valuable space to be lost sight of and
to let the people know that you are always on earth and with the
treated in an indifferent manner. A clean, attractive show window
right kind of wares at the right prices.
is invariably the index to a clean, successful business.
H P H E announcement in The Review of last week that the well-
o f t h e f a c t t h a t &Q b r g e a p a r t o f t h e t i m e w a s d e v o t e d t 0 t h e
I
known firm of Heppe had commenced a damage suit against
a representative of Gimbel Bros., alleging misrepresentation, has
. , .
created considerable interest.
Now it is a well known fact that in this trade misrepresentation
The meeting might have been called a labor convention in view
con .
sideration o f labor a n d s o little t o o t h e r
matters.
T H E strength of a publication lies in its value to the retailers,
I
l
Here is a communication from Bavid Hyssong, Chambersburg,
has too frequently been indulged in to such an extent that it has
Pa., who writes:
brought the industry into disrepute in some quarters.
a very instructive publication, and it should be in the possession
According
"Your Review is certainly a very valuable and
to the claims of Heppe, the salesman stated words which were cal-
culated to create the impression in the minds of a customer that
of every music dealer. I enjoy reading it very much "
To build a paper so that it commands the respect of the deal-
their representations were not according to facts.
This is a case which will attract a good deal of interest, "and
ers and is widely read by them, naturally increases its value to the
it may have a far-reaching effect upon those who have a marked
inclination to slander others engaged in the same line of business.
There are some men in the industry who accuse their com-
advertiser, therefore it is on the straight proposition of the delivery
of value that The Review has succeeded.
It is a mistaken idea to suppose that a trade publication should
petitors of being equal to committing almost any crime on the calen-
be solely a vehicle on which trade news is disseminated.
That is only one function trade publication.
It should
dar and if the Heppes have made a move which shall bring about
lead in thought and ideas. Then it becomes of value.