Music Trade Review

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VOL. XXXV1. No. 20
PMilisM Every Sat. by S t a r t Lyman Bill at 1 Madison Are., Hew Yoit May 16,1903.
PUBLICITY THAT COUNTS.
Something of the Programme Just Inaugurated by
the A. B. Chase Co., Which Will Interest
Dealers as Well as the General Public.
"A. B. Chase Publicity Plans" is the title
of a very beautiful booklet which has just
been sent out by the A. B. Chase Co., Nor-
walk, O., the design and purpose being to
present to the trade samples of the advertising
that this concern are doing and propose to
do in the monthly publications. In the in-
troductory they state:
"In entering on a publicity campaign it was
our desire to bring the merits of the A. B.
Chase piano prominently before a larger
number of the better class of people in the
United States, and in doing so to impress
upon their minds the fact that it is a piano
preeminently adapted to the wants of people
living in the better class of homes, that its
musical qualities were of the highest order,
its artistic features modern and up-to-date,
and its durability unexcelled."
Among the high class publications with
which the A. B. Chase Co. have entered into
contracts may be mentioned the Ladies'
Home Journal, Century, McClure's, Book
Lovers, Munsey's, Harper's, Review of Re-
views, World To-day and Masters in Music,
using a quarter page in the first named and
full pages in each of the others.
The combined circulation of these period-
icals is over two million five hundred thou-
sand copies per month, thus reaching over
ten million readers monthly. Each month a
new piano story is told, presenting some spe-
cial feature of A. B. Chase pianos in each
and every periodical, so that the same adver-
tisement shall appear but once in any one
publication, thus during the year contemplat-
ing purchasers will find portrayed in the A.
B. Chase pianos many points of excellence
which their ideal instrument must possess.
As to the character of this advertising it is
only necessary to examine any of the maga-
zines named to note that it is of the most
dignified and impressive kind. It is not so
much to bring inquiries to the A. B. Chase
Co., as it is to help the dealers handling the
A. B. Chase pianos in all parts of this coun-
try.
This kind of advertising costs heaps of
money. But we are sure the A. B. Chase rep-
resentatives will appreciate the stupendous
outlay whereby the A. B. Chase piano be-
comes more widely known, and are prepared
to follow it up with intelligent local adver-
tising.
The efforts of the dealers and the manu-
facturers combined should result in the A. B.
Chase pianos having a large clientele of new
supporters before 1904 makes its bow. In the
advertisements in the magazines and which
are pictured in this volume, are shown rep-
resentative homes in different sections of the
country, of people of more than local repu-
tation who have purchased A. B. Chase
pianos. The illustration helps to concentrate
attention, and the importance of the person-
age and the value which he places on the A.
B. Chase piano. The example in the adver-
tisement elsewhere gives an idea of A. B.
Chase publicity.
We must congratulate the A. B. Chase Co.
on this magnificent production as well as
their great enteprrise.
OUR EXPORT AND IMPORT TRADE.
[Special to The Review.]
Washington, D. C , May 11, 1903.
The summary of exports and imports of
the commerce of the United States for the
month of March, 1903, the latest period
for which it has been compiled, has just been
issued by the Treasury Department. The
figures relating to the music trade industry
are as follows:
The dutiable imports of musical instru-
ments during March amounted to $99,-
896 as compared with $74,355 worth of in-
struments which were imported the same
month of 1902. The nine months' total,
ending March, shows importations valued
at $822,502, as against $779,390 worth of
musical instruments imported during the
same period of 1902. This gives an increase
in imports for the nine months ending March
of $43,112.
The import figures for the nine months'
period for the three years are as follows:
1901, $747,357 5 1902, $779,390; 1903- $822,-
502.
The total domestic exports of musical in-
struments for March, 1903, amounted to
$247,051, as compared with $175,042, which
was the value of the instruments exported
the same month of the previous year. The
nine months' exportation of musical instru-
ments amounted to $2,475,339 against
$2,793,843 for the same period of 1902. This
shows a decrease in exports for the nine
months ending March of $318,504.
The export figures for the nine months
are as follows: 1901, $1,969,026; 1902,
$2,793,843; 1903, $2,475,339.
Of the aggregate exportations in March
there were 952 organs, valued at $61,555,
as compared with 771 organs in 1902 val-
ued at $63,682. The nine months' total
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
shows that we exported 12,791 organs val-
ued at $878,790, as against 13,194 valued
at $932,383 for the same period in 1902, and
$13,003 valued at $879,358 for the same pe-
riod in 1901.
In March, 1903, we exported 98 pia-
nos, valued at $18,755, as against 138 pia-
nos valued at $26,565 in March, 1902.
The nine months' total exports show 1,503
pianos, valued at $312,358, as compared with
1,702 valued at $320,334 exported in the
same period in 1902, and 1,235 valued at
$253,804 for the same period in 1901.
The value of "all other instruments and
pa,., thereof" sent abroad during March,
1903, amounted to $166,741, in the same
month of 1902 their value was estimated
at $84,795. The total exports for the nine
months under this heading foot up $1,284,-
191, as against $1,541,126 exported during
the same period of 1902, and $835,864 ex-
ported during the same period of 1901. This
shows a decrease for 1903 over the previous
year of $256,935.
ORGAN COMPANIES FAIL.
The Taber Organ Company and the Loring & Blake
Companies, of Worcester, Assign.
[Special to The Review.]
Boston, Mass., May 11, 1903.
I understand that the Taber Organ Co., of
Worcester, Mass., who have been in financial
difficulties for a short time past, have made
an assignment to Daniel Manning. The
liabilities are placed at $15,000. The assets
will not be known until an investigation, now
being made, is completed.
The Loring & Blake Organ Co., an allied
concern, have also made an assignment to Mr.
Manning. The liabilities of this concern are
not heavy. The assignment in both cases is
placed to bad business and losses due to the
fire which occurred about a year ago. A re-
sumption is not expected.
S. W. LEVIS TO OPEN.
Samuel W. Levis, who has been connected
with the Mackie Piano Organ & Music Co.,
in Rochester, N. Y., for almost thirty years,
has resigned from that institution and an-
nounces his intention to start in business for
himself. He has not selected his line, and
will not until after the Buffalo Convention
which he attended this week.
C. E. Byrne, of the C. E. Byrne Piano Co.,
has arranged to sail on June 1 by the "Phila-
delphia" for Europe. He will visit London,
Paris, Norway and Sweden and be away
about two months.