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Music Trade Review

Issue: 1903 Vol. 36 N. 19 - Page 31

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
7V^VSIO TRKDE
31
GROWTH OF SHONINGER TRADE.
HE name Estcy has held the ranking position in the
organ world—a position won by merit and main-
tained by preserving a high standard. la the Estey
product, the dealers have the best that skill and experience
can produce* The Estey pipe organs arc pronounced by
those competent to judge to be marvelous in their musi-
cal possibilities.
j*
j*
J*
J* J*
C
€$tey
€$Uy Organ ( f o factories, Brattleboro, Ut.
EMERSON
PIANOS
Established
in
1849.
Finest tone* best
worK and
material.
PRIOCS MODERATE AND TERMS
REASONAB1.K.
^ T C K S S f f i i ? KHtv WARRANTED.
ILLUSTRATED CATALOGUE FREE.
EMERSON PIANO CO.
207 WABASHI AVENUE^ CHtCAGO.
110 BOYLSTON STREET, BOSTON.
Win
Friends for the Dealer
C. RURTZMANN (£L CO.
Factory, 526-536 Niagara St., Buffalo, N. Y
ZELLMAN
Pi a nos
E N D O R S E D
B Y G R E A T
SEND FOR CATALOGUE TO
THE ZELLMAN-SOCOL PIANO M'F'G CO.
•52-154 West 127th St.,
.,
.
NEW YORK
A rents wanted.
Territory protected.
MATHUSHEK &
SON PIANO
of acknowledged eminence.
Instruments that
dealers should become
acquainted with.
Tht Right
Piano
at tht
Right Prlcf
A R T I S T 5
Admitted by piano experts to embody the largest values.
S 0 G 0 L
Piano s
The name of Mathushek has been before^the
public for half a^century and is identified with
the manufacture of instruments of high grade.
It pays to handle a well-known name. The
demand for the Mathushek & Son piano is
growing" all the time. It isn't necessary to
ask why ? Ton know! :
:
:
:
:
The Mathushek fir Son Piano Co.
1567 6 1569 Broadway, cor. 47th St.. Niw York.
FRANCIS
CONNOR
PIANOS
Paotory Addrasai
107 East 124th Str««t
Are Built to
Satisfy a
Critical
Tradt
Wa r« raiomsi
: a > t « 2 d S t , N E W YORK
Popular Styles
Popular Sellers
S C H A E F F E R PIANO MFQ. CO.
McClurg Building yf 215 Wabash Avenu*
_ CHICAGO, ILL.
~
An excellent piano built by practical men
for a particular trade.
Dealers looking: for large values should
correspond witn
.
THE STROHBER PIANO CO., 225 W. 45th Place, CHICAGO.
Jos. Shoninger Makes a Gratifying Report
of Progress—25 Per Cent. Increase
Over the Same Period Last Year—What
the Dealers Are Doing.
Joseph Shoninger, of the B. Shoninger
Co., is delighted with results achieved by the
Shoninger firm this year. The new Shon-
inger catalogue, one of the most artistic trade
publications of the year, has been, in his
opinion, a prominent factor in recent Shon-
inger progress. The parlor upright and cab-
inet grand models, including the "Renais-
sance" and "Louis XV. Salon," arc great
favorites. The Shoninger grand has scored
a phenomenal success.
Chatting with Mr. Shoninger at the Shon-
inger warerooms on Monday, anent the
Shoninger advance, he said: "It is with no
small degree of pleasure that I am able to
report an increase of at least from 20 to 25
per cent, in the volume of our output during
the first four months of 1903, as compared
with a corresponding period in 1902. Taking
the output of Shoninger grands as a separate
product, the increase has been quite 40 per
cent. Within the past twelve months we
have replaced much old machinery with new
and have also added to the plant proper.
Plans are now being completed for a consid-
erable addition to the factory buildings. In
this connection we are preparing for a lateral
extension such as will admit of much greater
space for workmen and material. To meet
growing demands we have carried a greater
stock of material since the beginning of the
year than at any time during the firm's his-
tory. Our force of workmen has been large-
ly increased.
"Regarding our agencies, the Shoninger
dealers have been unanimous in praise of the
new catalogue. They have used it to great
advantage. It has been our custom to make
frequent changes in our styles in uprights,
but we find that those shown in the catalogue
of 1903 are so entirely satisfactory that no
changes have so far been necessary. A num-
ber of very desirable new agencies have been
established within the past few months. In
hardly an instance have we been disappointed
with the outcome. As an example of the
spirit and enthusiasm existing, I might men-
tion that one of our agents, appointed a little
over a year ago, has sold one hundred Shon-
inger pianos, including several grands, dur-
ing that time. The call for our pianos is in-
creasing all along the line. The results I
have just mentioned confirm our published
declaration, that the Shoninger is 'a piano
that never fails to realize in the fullest de-
gree the expectations of those who buy it.' "
Mr. Shoninger, in answer to questions re-
garding prevalent taste in styles, said that
the demand for plain and carved panels
seemed to be about equal. Concerning new
plans of the firm outside of increased fac-
tory accommodation, he announced that work
on a new upright scale is steadily progress-
ing. With reference to the strongest "talking
point" of the Shoninger piano, Mr. Shon-
inger stated that "Shoninger pianos gained
friends continually because of their unusual
wearing quality and ability to stand in tune."
On this latter point he remarked that tuners
all over the country had over and over again
expressed their conviction that the Shoninger
needed less frequent tuning than any piano
they knew of.

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