Music Trade Review
Issue: 1903 Vol. 36 N. 15 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRKDB
KEVHW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
GEO. B. KELLER
A. J. NICKLTN
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
* Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages f 50.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, APRIL H, 1903.
TELEPHONE NUHBER, 1745-EIOHTEENTH STREET.
On the first Saturday of each month The Review contains in its
THE
"Artists' Department" all the current musical news. This is
ARTISTS'
nr-DKo-ru
effected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. Jt has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora
tlons found on page 27 will be of great value as a reference for
MANUFACTURERS
d
l
d
th
EDITORIAL
IV T OW that piano players have assumed such prominence in the
* ^ musical output of the country, it is interesting to know in
what manner they are handled by the various dealers.
In our travels, which extend throughout entire America, we
are afforded ample opportunity to note the different views of deal-
ers regarding the handling of piano players.
There are some who seem to think that because they have
piano players that people will come in and purchase them without
any special effort on their part to induce them.
They have instruments shown in an indifferent manner in
their warerooms frequently hidden in some out of the way part of
the store, and they wonder why the player business is not good.
Now, it is absurd to think that a satisfactory business can be
done with a specialty when such inadequate methods are employed.
HPHE other class of dealers who are scoring enormous successes
*
with the players arrange special apartments where the play-
ers are fittingly environed. These rooms are in charge of player
specialists, who devote practically their entire time to showing the
possibilities of the piano players.
They give recitals for the education of the public, and fre-
quently beautiful programs are gotten out and distributed to the
music-loving people of the city which has the effect to attract
large audiences many of whom become so interested in the piano
player that they become immediate purchasers. Now these people
in an ordinary way would never have been drawn towards the
players had they been stored away in an indifferent manner in
some obscure wareroom corner.
W
E know of one concern that is making a splendid success of
the player business, the head of which has instructed all
salesmen to propound the query to every person who comes in the
store on a tour of investigation, "Have you seen our player depart-
ment ?"
They send them up there; they become interested, talk to their
friends, and the result—magnificent trade.
The piano player business requires special effort. It should
not be hidden under the bushel of indifference, because in that way
the business will not become a paying adjunct to a piano store.
It- is a business which requires expert treatment, and, we may say,
the more careful the treatment the more immediate and bountiful
the response. Dealers themselves should become interested in this
department, and the more interest they take, well, it is surprising
how the results will multiply.
' I 'HE variety of topics upon which papers are to be prepared by
* the dealers at their convention next month in Buffalo, is un-
questionably of interest. The gentlemen who are to read papers
upon the subjects assigned are well fitted by ability and experi-
ence to perform their task in a manner which will interest their
audiences.
The organization is getting down to excellent work when it
discusses practical topics embodying that which must interest every
piano merchant in this country, and the opinions of men who have
been there—who have had actual experience—will be worth a great
deal to the young fellows coming up. The organization is doing
good when it takes up such subjects as these, and handles them for
general trade betterment. The audience, too, 'will be extensive,
because through the agency of the trade press it will include the
entire trade of this country.
Indications now point to the largest music trade gathering
which has ever occurred in this trade, and we would suggest that
our friends who have not already engaged their quarters in Buf-
falo look to it that they are secured at once, because there will be
some who will not be able to secure just the accommodations
which they desire.
I T is certain that a number of manufacturers will have little side
* exhibits at Buffalo during convention week. This, notwith-
standing the fact that the Association went squarely on record as
opposing such commercial aims.
Some members of the organization are not especially careful
to avoid harsh expressions when they refer to the use of the con-
vention made by some who are not even members of the organ-
ization.
It is pretty hard to overcome the commercial idea, and where-
ever there are large trade gatherings there will also be men who
will seek to take every possible business advantage of them.
PIANO salesman from an inland town writes to The Review
and asks among other things: "Do you consider that the
salesman of to-day has the show of advancement that the sales-
man or twenty-five years ago enjoyed?"
We should say most emphatically, yes. There never was a
time in the history of this industry when well-directed brains com-
manded so high a value as to-day. There is hardly a man in busi-
ness in any line who is not ready to put on a bright young man,
full of energy and activity—but he must have the brains. He must
have a power of concentration of mind, because men who run
A
THE MUSIC TRKDB
KEVHW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
GEO. B. KELLER
A. J. NICKLTN
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
* Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages f 50.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, APRIL H, 1903.
TELEPHONE NUHBER, 1745-EIOHTEENTH STREET.
On the first Saturday of each month The Review contains in its
THE
"Artists' Department" all the current musical news. This is
ARTISTS'
nr-DKo-ru
effected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. Jt has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora
tlons found on page 27 will be of great value as a reference for
MANUFACTURERS
d
l
d
th
EDITORIAL
IV T OW that piano players have assumed such prominence in the
* ^ musical output of the country, it is interesting to know in
what manner they are handled by the various dealers.
In our travels, which extend throughout entire America, we
are afforded ample opportunity to note the different views of deal-
ers regarding the handling of piano players.
There are some who seem to think that because they have
piano players that people will come in and purchase them without
any special effort on their part to induce them.
They have instruments shown in an indifferent manner in
their warerooms frequently hidden in some out of the way part of
the store, and they wonder why the player business is not good.
Now, it is absurd to think that a satisfactory business can be
done with a specialty when such inadequate methods are employed.
HPHE other class of dealers who are scoring enormous successes
*
with the players arrange special apartments where the play-
ers are fittingly environed. These rooms are in charge of player
specialists, who devote practically their entire time to showing the
possibilities of the piano players.
They give recitals for the education of the public, and fre-
quently beautiful programs are gotten out and distributed to the
music-loving people of the city which has the effect to attract
large audiences many of whom become so interested in the piano
player that they become immediate purchasers. Now these people
in an ordinary way would never have been drawn towards the
players had they been stored away in an indifferent manner in
some obscure wareroom corner.
W
E know of one concern that is making a splendid success of
the player business, the head of which has instructed all
salesmen to propound the query to every person who comes in the
store on a tour of investigation, "Have you seen our player depart-
ment ?"
They send them up there; they become interested, talk to their
friends, and the result—magnificent trade.
The piano player business requires special effort. It should
not be hidden under the bushel of indifference, because in that way
the business will not become a paying adjunct to a piano store.
It- is a business which requires expert treatment, and, we may say,
the more careful the treatment the more immediate and bountiful
the response. Dealers themselves should become interested in this
department, and the more interest they take, well, it is surprising
how the results will multiply.
' I 'HE variety of topics upon which papers are to be prepared by
* the dealers at their convention next month in Buffalo, is un-
questionably of interest. The gentlemen who are to read papers
upon the subjects assigned are well fitted by ability and experi-
ence to perform their task in a manner which will interest their
audiences.
The organization is getting down to excellent work when it
discusses practical topics embodying that which must interest every
piano merchant in this country, and the opinions of men who have
been there—who have had actual experience—will be worth a great
deal to the young fellows coming up. The organization is doing
good when it takes up such subjects as these, and handles them for
general trade betterment. The audience, too, 'will be extensive,
because through the agency of the trade press it will include the
entire trade of this country.
Indications now point to the largest music trade gathering
which has ever occurred in this trade, and we would suggest that
our friends who have not already engaged their quarters in Buf-
falo look to it that they are secured at once, because there will be
some who will not be able to secure just the accommodations
which they desire.
I T is certain that a number of manufacturers will have little side
* exhibits at Buffalo during convention week. This, notwith-
standing the fact that the Association went squarely on record as
opposing such commercial aims.
Some members of the organization are not especially careful
to avoid harsh expressions when they refer to the use of the con-
vention made by some who are not even members of the organ-
ization.
It is pretty hard to overcome the commercial idea, and where-
ever there are large trade gatherings there will also be men who
will seek to take every possible business advantage of them.
PIANO salesman from an inland town writes to The Review
and asks among other things: "Do you consider that the
salesman of to-day has the show of advancement that the sales-
man or twenty-five years ago enjoyed?"
We should say most emphatically, yes. There never was a
time in the history of this industry when well-directed brains com-
manded so high a value as to-day. There is hardly a man in busi-
ness in any line who is not ready to put on a bright young man,
full of energy and activity—but he must have the brains. He must
have a power of concentration of mind, because men who run
A
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