Music Trade Review
Issue: 1903 Vol. 36 N. 12 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE,
7VUJSIC TRKDE
This concern advertise a one hundred and fifty dollar piano,
"the best that can be sold for that money anywhere."
That is
but with improved methods, costs have been radically reduced, so
that artistic results are now easily obtainable.
We refer to this because piano men, in form of ornamentation
their starting point in pianodom; then they advance through inter-
mediate stages carefully, so that no wide gap occurs between prices
and design, should always be in touch with what is going on in
and values, up to the regular styles of Steinways, which run as
other lines.
high as $1,500.
pyro-gravure work will have an enormous run this season.
N T OW, smaller institutions can follow the example set by this
* ^
distinguished Pacific Coast house with excellent results. It
pays to study what causes have been instrumental in creating busi-
ness successes.
Sherman, Clay & Co. have won a distinguished
\ X J A N A M A K E R has had a big special sale of pianos recently.
* "
ples of business honesty will never cease to succeed in the business
world.
They are the lasting foundations upon which great enter-
The drawing power of some of the well-known pianos
which are advertised at extremely low prices resulted in bringing
many piano purchasers to the store.
success in every department—sheet music, musical instruments and
pianos-—their prices are all marked in plain figures. Now, princi-
Furniture and manufacturers of novelties tell us that
It is rather interesting to note the difference between the Wan-
amaker and Macy form of advertising pianos.
Wanamaker, fol-
lowing the rule established by piano dealers, emphasizes the fact
of easy payments extending over a long period.
prises are created.
Macy advertises no one should buy a piano or music box until
/ ~ \ N E of our clients—the Maestro Co., manufacturers of piano
it can be paid for.
^-^
players—state to The Review that they have found a small
"The mania for selling pianos and music boxes on the obnoxious
advertising card was profitable in the columns of this publication,
instalment plan seems to be contagious; it is spreading; dealer
that the results have been so satisfactory that they have been con-
after dealer has succumbed to the fascinations of enormous profits
stantly forced to increase their manufacturing facilities on account
that the system makes possible—and revived an obsolete expedi-
of business secured by them directly through their announcement
ency."
in this publication.
They have received from this advertisement
orders from Cuba, Australia, and all over the United States.
This latter concern says in its advertisement:
Now, in reviving that "obsolete expediency" piano men have
shown sound business judgment.
The Maestro Co. state that there is no question as to the
The percentage of piano pur-
chasers would be materially reduced if every one had to pay the
benefits of The Review advertising, because this is the only publi-
entire amount down at the time of the purchase.
cation in which their announcement appears.
paying for certain articles in regular instalments is conceded by
A LL those who have carefully studied the trade situation and
most merchants to be sound and practical.
The method of
Take in the book line.
have made a comparative estimate of the values of the dif-
Millions of dollars worth of books are sold annually on the instal-
ferent trade publications, admit that The Review is splendidly cir-
ment plan which never would be sold were the purchasers com-
culated, that it is relied upon, and that it is an all-round helpful
pelled to pay spot cash for the volumes selected.
adjunct to the music trade industry.
plan is building choice libraries all over America and is contributing
**
P O M E idea of the growth of the talking machine business may
^
be formed when we state that we can locate two firms whose
sales last month in talking machines alone amounted to sixty thou-
sand dollars, and it was only a few years ago that many predicted
that this branch of the business was steadily on the wane, never to
be resuscitated.
We can name one of the heads of one of the greatest institu-
tions of this kind in the world, who predicted the absolute collapse
of the t:ilking machine business. Yet this con :ern has only recently
fitted up a magnificent department devoted exclusively to the ex-
hibit and sale of these instruments.
When talking machines have
been developed to a point so that they record with unerring accu-
racy everything which is sung, played or spoken, it is pretty hard
The instalment
towards the education of this country.
Macy has succeeded on a cash basis, but Wanamaker and hun-
dreds of others have scored enormous successes on the instalment
plan.
There is one department store in this city which has been
selling pianos on low monthly payments, and probably has a half
million in installment piano paper upon their books to-day.
They are sound merchants and have accumulated vast for-
tunes.
It seems absurd to talk about "obsolete expediency" in re-
ferring to the instalment system.
The instalment system has in-
creased business and has materially assisted in the adornment and
beautification of our homes.
H P H E American piano merchant—and long ago we substituted
*
the w r ord merchant for that of dealer—recognizes the fact
to imagine that such inventions will ever decline in public esteem.
that the more attractive and convenient his store, the greater his
T ^ H E craze, or fad, for burnt wood is steadily growing.
facilities, the faster his trade will increase.
*
Thus
far this industry has paid little attention to this form of dec-
oration.
A superb grand has been produced by Hazelton and by
It should also be observed that this spirit is distinctly Amer-
ican, and in no other country in the world is the retailer so ready
Hardman along these lines, and we know of some piano manufac-
to invest a good share of his profits in store betterments.
turers who have adopted burnt wood panels, but in a large sense
rope the small, dark, unattractive stores predominate, but here the
pyro-gravure work has not been used in this trade.
beautifully lighted and attractive piano warerooms bear eloquent
There is no
In Eu-
doubt but the attractiveness of pianos will be materially augmented
testimony to the progressiveness of our piano merchants, and the
by this novel form of ornamentation.
remarkable prosperity which exists throughout the country.
Heretofore unfamiliarity
with the work and cost of producing effective results has been
perhaps too great to expect large developments along this line,
Even piano merchants of small cities take an especial pride in
having attractive establishments.
THE,
7VUJSIC TRKDE
This concern advertise a one hundred and fifty dollar piano,
"the best that can be sold for that money anywhere."
That is
but with improved methods, costs have been radically reduced, so
that artistic results are now easily obtainable.
We refer to this because piano men, in form of ornamentation
their starting point in pianodom; then they advance through inter-
mediate stages carefully, so that no wide gap occurs between prices
and design, should always be in touch with what is going on in
and values, up to the regular styles of Steinways, which run as
other lines.
high as $1,500.
pyro-gravure work will have an enormous run this season.
N T OW, smaller institutions can follow the example set by this
* ^
distinguished Pacific Coast house with excellent results. It
pays to study what causes have been instrumental in creating busi-
ness successes.
Sherman, Clay & Co. have won a distinguished
\ X J A N A M A K E R has had a big special sale of pianos recently.
* "
ples of business honesty will never cease to succeed in the business
world.
They are the lasting foundations upon which great enter-
The drawing power of some of the well-known pianos
which are advertised at extremely low prices resulted in bringing
many piano purchasers to the store.
success in every department—sheet music, musical instruments and
pianos-—their prices are all marked in plain figures. Now, princi-
Furniture and manufacturers of novelties tell us that
It is rather interesting to note the difference between the Wan-
amaker and Macy form of advertising pianos.
Wanamaker, fol-
lowing the rule established by piano dealers, emphasizes the fact
of easy payments extending over a long period.
prises are created.
Macy advertises no one should buy a piano or music box until
/ ~ \ N E of our clients—the Maestro Co., manufacturers of piano
it can be paid for.
^-^
players—state to The Review that they have found a small
"The mania for selling pianos and music boxes on the obnoxious
advertising card was profitable in the columns of this publication,
instalment plan seems to be contagious; it is spreading; dealer
that the results have been so satisfactory that they have been con-
after dealer has succumbed to the fascinations of enormous profits
stantly forced to increase their manufacturing facilities on account
that the system makes possible—and revived an obsolete expedi-
of business secured by them directly through their announcement
ency."
in this publication.
They have received from this advertisement
orders from Cuba, Australia, and all over the United States.
This latter concern says in its advertisement:
Now, in reviving that "obsolete expediency" piano men have
shown sound business judgment.
The Maestro Co. state that there is no question as to the
The percentage of piano pur-
chasers would be materially reduced if every one had to pay the
benefits of The Review advertising, because this is the only publi-
entire amount down at the time of the purchase.
cation in which their announcement appears.
paying for certain articles in regular instalments is conceded by
A LL those who have carefully studied the trade situation and
most merchants to be sound and practical.
The method of
Take in the book line.
have made a comparative estimate of the values of the dif-
Millions of dollars worth of books are sold annually on the instal-
ferent trade publications, admit that The Review is splendidly cir-
ment plan which never would be sold were the purchasers com-
culated, that it is relied upon, and that it is an all-round helpful
pelled to pay spot cash for the volumes selected.
adjunct to the music trade industry.
plan is building choice libraries all over America and is contributing
**
P O M E idea of the growth of the talking machine business may
^
be formed when we state that we can locate two firms whose
sales last month in talking machines alone amounted to sixty thou-
sand dollars, and it was only a few years ago that many predicted
that this branch of the business was steadily on the wane, never to
be resuscitated.
We can name one of the heads of one of the greatest institu-
tions of this kind in the world, who predicted the absolute collapse
of the t:ilking machine business. Yet this con :ern has only recently
fitted up a magnificent department devoted exclusively to the ex-
hibit and sale of these instruments.
When talking machines have
been developed to a point so that they record with unerring accu-
racy everything which is sung, played or spoken, it is pretty hard
The instalment
towards the education of this country.
Macy has succeeded on a cash basis, but Wanamaker and hun-
dreds of others have scored enormous successes on the instalment
plan.
There is one department store in this city which has been
selling pianos on low monthly payments, and probably has a half
million in installment piano paper upon their books to-day.
They are sound merchants and have accumulated vast for-
tunes.
It seems absurd to talk about "obsolete expediency" in re-
ferring to the instalment system.
The instalment system has in-
creased business and has materially assisted in the adornment and
beautification of our homes.
H P H E American piano merchant—and long ago we substituted
*
the w r ord merchant for that of dealer—recognizes the fact
to imagine that such inventions will ever decline in public esteem.
that the more attractive and convenient his store, the greater his
T ^ H E craze, or fad, for burnt wood is steadily growing.
facilities, the faster his trade will increase.
*
Thus
far this industry has paid little attention to this form of dec-
oration.
A superb grand has been produced by Hazelton and by
It should also be observed that this spirit is distinctly Amer-
ican, and in no other country in the world is the retailer so ready
Hardman along these lines, and we know of some piano manufac-
to invest a good share of his profits in store betterments.
turers who have adopted burnt wood panels, but in a large sense
rope the small, dark, unattractive stores predominate, but here the
pyro-gravure work has not been used in this trade.
beautifully lighted and attractive piano warerooms bear eloquent
There is no
In Eu-
doubt but the attractiveness of pianos will be materially augmented
testimony to the progressiveness of our piano merchants, and the
by this novel form of ornamentation.
remarkable prosperity which exists throughout the country.
Heretofore unfamiliarity
with the work and cost of producing effective results has been
perhaps too great to expect large developments along this line,
Even piano merchants of small cities take an especial pride in
having attractive establishments.
Future scanning projects are planned by the International Arcade Museum Library (IAML).