Music Trade Review
Issue: 1901 Vol. 33 N. 26 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
7V^\JSIO TRKDE REVIEW
gent discussion of topics which are of in- A DVERTISTNG has received more seri- mendable enterprise in the conduct of their
ous attention at the hands of our man- affairs, while others, it must be admitted,
disputable interest to us all. Early in the
year we shall announce some new features ufacturers and merchants than ever before. have failed to recognize the true mission of
which will interest the thinking members of The class of literature sent out by the great a trade publication.
A journal should not only be a recorder
piano houses is above criticism, is vastly ed-
the trade.
ucational in every way, and is serving the of facts and occurrences, but it should be
'"THE increase in the capital stock of the great purpose of interesting the public more a moulder of trade opinion. It should be a
leader, and not be lead by the industry which
Baldwin Co. from $10,000 to $1,250,- and more in musical wares.
000, which was recorded in last week's
Manufacturers of other lines of musical it represents. Some have yet to learn this
Review, tells an interesting story of remark- wares than pianos have, too, issued charming important truth.
able yet substantial business expansion. The brochures, illustrative of their particular I T cannot be truthfully said that during
business germ which was planted years ago lines. Music box manufacturers, as well as * the past year substantial inroads have
was nurtured under watchful eyes until it makers of small goods, have become alive to been made by the American piano manufac-
thrived and developed into an institution of the advantages of good advertising. Piano- turer towards the securing of foreign trade.
colossal proportions, and with its various players have come in for a large share of Our special increase in the export line of
ramifications has covered all departments of general publicity during the past year, and musical merchandise lies largely in small
goods and piano-players. While we are ship-
the industry. From the parent stem a num- in the matter of music trade advertising the ping some pianos abroad, yet the amount at
ber of thriving offshoots magically devel- iEolian Co. have well maintained the lead. the present time cuts no appreciable figure
oped. They now have been gathered back Their aesthetic literature has been a powerful in the total output of the American factories.
again into one colossal combination known factor in stimulating public interest in the There are excellent reasons for this con-
as the Baldwin Co.
instruments which they include in their great dition of affairs, chief among which is the
fact that the home market has absorbed our
This is a move in complete harmony with combination. All of their literature is pre- output. It pays better, is near at hand, is
the tendency of the times towards combin- pared according to the most advanced meth- conducted under our own laws, and usually
under the supervision of those directly in-
ation, and much of the details incident to ods of the printer's art.
terested.
The "American peril" which is exciting
the maintenance of some half a dozen cor-
Take it all in all, advertising—the great
Europe
does not apply to piano manufac-
porations will now be completely done away trade lubricator—is more generally recog- turing, but
when our manufacturers pay seri-
with, as it is now merged into one combin- nized than ever before in manufacturing and ous attention to the development of foreign
trade and build pianos that meet with the re-
ation under the direction of the men who retail departments.
quirements of that demand, then their skill,
since the inception almost of the Baldwin
Trade journalism, too, has felt the gen- enterprise, system and dash will awaken Eu-
business have given the closest attention to eral inspiration forward, and has moved on, rope to the fact that there is a piano peril
its development. An enlargement of some keeping time with the quickstep of progress. which will sweep aside cobwebbed customs
and advance with magical steps towards the
of the Baldwin plants will now be in order. Some music trade papers have shown com- very front of the competing lines.
F you are looking for a sure thing investment, one that you can turn quickly
and at a good profit, then we have an interesting proposition to offer you
in our
New Model No. 32O
The value is so apparent that we can safely guarantee a quick turn over of stock,
while every sale made not only leaves the purchaser thoroughly satisfied but returns
to you a good business profit.
Indications all point to another year of big business; we can help you get
your share of it, with the style N p . 3 2 O .
Write us to-day for circulars, prices and terms.
We ma Re special prices to carload b u y e r s . ^ j& j&
E,. P. Carpenter Company,
-^Organ Makers Exclusively,^
Brattleboro, Vt., U. 5. A.
8
THE
7V^\JSIO TRKDE REVIEW
gent discussion of topics which are of in- A DVERTISTNG has received more seri- mendable enterprise in the conduct of their
ous attention at the hands of our man- affairs, while others, it must be admitted,
disputable interest to us all. Early in the
year we shall announce some new features ufacturers and merchants than ever before. have failed to recognize the true mission of
which will interest the thinking members of The class of literature sent out by the great a trade publication.
A journal should not only be a recorder
piano houses is above criticism, is vastly ed-
the trade.
ucational in every way, and is serving the of facts and occurrences, but it should be
'"THE increase in the capital stock of the great purpose of interesting the public more a moulder of trade opinion. It should be a
leader, and not be lead by the industry which
Baldwin Co. from $10,000 to $1,250,- and more in musical wares.
000, which was recorded in last week's
Manufacturers of other lines of musical it represents. Some have yet to learn this
Review, tells an interesting story of remark- wares than pianos have, too, issued charming important truth.
able yet substantial business expansion. The brochures, illustrative of their particular I T cannot be truthfully said that during
business germ which was planted years ago lines. Music box manufacturers, as well as * the past year substantial inroads have
was nurtured under watchful eyes until it makers of small goods, have become alive to been made by the American piano manufac-
thrived and developed into an institution of the advantages of good advertising. Piano- turer towards the securing of foreign trade.
colossal proportions, and with its various players have come in for a large share of Our special increase in the export line of
ramifications has covered all departments of general publicity during the past year, and musical merchandise lies largely in small
goods and piano-players. While we are ship-
the industry. From the parent stem a num- in the matter of music trade advertising the ping some pianos abroad, yet the amount at
ber of thriving offshoots magically devel- iEolian Co. have well maintained the lead. the present time cuts no appreciable figure
oped. They now have been gathered back Their aesthetic literature has been a powerful in the total output of the American factories.
again into one colossal combination known factor in stimulating public interest in the There are excellent reasons for this con-
as the Baldwin Co.
instruments which they include in their great dition of affairs, chief among which is the
fact that the home market has absorbed our
This is a move in complete harmony with combination. All of their literature is pre- output. It pays better, is near at hand, is
the tendency of the times towards combin- pared according to the most advanced meth- conducted under our own laws, and usually
under the supervision of those directly in-
ation, and much of the details incident to ods of the printer's art.
terested.
The "American peril" which is exciting
the maintenance of some half a dozen cor-
Take it all in all, advertising—the great
Europe
does not apply to piano manufac-
porations will now be completely done away trade lubricator—is more generally recog- turing, but
when our manufacturers pay seri-
with, as it is now merged into one combin- nized than ever before in manufacturing and ous attention to the development of foreign
trade and build pianos that meet with the re-
ation under the direction of the men who retail departments.
quirements of that demand, then their skill,
since the inception almost of the Baldwin
Trade journalism, too, has felt the gen- enterprise, system and dash will awaken Eu-
business have given the closest attention to eral inspiration forward, and has moved on, rope to the fact that there is a piano peril
its development. An enlargement of some keeping time with the quickstep of progress. which will sweep aside cobwebbed customs
and advance with magical steps towards the
of the Baldwin plants will now be in order. Some music trade papers have shown com- very front of the competing lines.
F you are looking for a sure thing investment, one that you can turn quickly
and at a good profit, then we have an interesting proposition to offer you
in our
New Model No. 32O
The value is so apparent that we can safely guarantee a quick turn over of stock,
while every sale made not only leaves the purchaser thoroughly satisfied but returns
to you a good business profit.
Indications all point to another year of big business; we can help you get
your share of it, with the style N p . 3 2 O .
Write us to-day for circulars, prices and terms.
We ma Re special prices to carload b u y e r s . ^ j& j&
E,. P. Carpenter Company,
-^Organ Makers Exclusively,^
Brattleboro, Vt., U. 5. A.
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