Music Trade Review

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THE MUSIC TRSDE
TWENTY-THIRD YEAR.
means there is a brighter and more remuner-
ative future than in days agone.
For music trade journalism there also
should be a pleasant Christmas, for the pro-
EDWARD LYMAN BILL,
EBITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR.
THOS. CAMPBELL-COPELAND
EMILIE FRANCIS BAUER
WALDO E. LADD
Executive Staff:
GEO.
W. QUERIPEL
A. J. NICKLIN
PntilsHafl Every satnrday at 3 East 14th Street, New Yort
SUBSCRIPTION (including postage), United States,
Mexico ar"l Canada, $2.00 per year; all other countries,
$4.00. *
ADVERTISEHENTS, $2.00 per inch, single column, per
insertion. On ciuarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00; opposite
reading matter, $75.00.
RErilTTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
fession also shares in the prosperity which
ranged than ours; and it is now profitable
because we have an expert at its head, and
he is supported by a thoroughly competent
salesman's staff."
The man who said that is the Tiffany of
departmentdom.
has been felt by all connected with the in-
dustry.
PERSISTENT EFFORT WINS.
"May the yule logs burn brightly and joy
and good cheer abound.
THE TREND
IN MERCHANDIZING.
The worker is the
winner this year —No
room for the man who
is not keeping in touch
with present day move-
ments.
I T is the man who has
been on the con-
tinual hustle who is go-
ing to get the most sat-
isfaction out of his
Christmas dinner this year. He has accom-
plished something. To use the colloquial
term, he has won out, and his dreams will
not be haunted by the remembrances of
"might have beens" and lost opportunities.
There are still better things ahead for the
piano hustler, and the take-it-easy methods
of some men have caused them to be left on
the siding, while the hustler has gone stead-
ily ahead. He understands that constant
aggressiveness is an absolute necessity to bus-
iness success.
Recently, while on a Western trip, we
called at the establishment of a prominent
dealer before eight o'clock. The chief was
right there, and he was superintending the
morning's cleaning up, dusting, rubbing and
polishing. He believed in the advantage of
a well-kept stock, and before nine o'clock
he was selling goods.
That man was a hustler and his hustling
propensities have resulted in bringing him a
nice fat bank account. Fortune comes not
to those who do not labor for it. A man has
not only to labor wisely, but well, if he would
woo the fickle jade with any degree of suc-
cess. Circumstances may contribute to re-
sults, but woe to him who takes chances on
circumstances alone, failing to bring energy
and effort into play at the right moment.
j A N analysis of the tes-
timony taken by the
Industrial Commission
concerning the general
advantages and disad-
Entered at the New York Post Office as Second Class Matter.
vantages of department stores makes inter-
NEW YORK, DEC 2\ t 190*.
TELEPHONE NUMBER, 1743-EIOHTEENTH STREET.
esting reading. There are conflicting views
THE
On the first Saturday of each month
ARTISTS'
The Review contains in its "Artists' De- in this critical and analytical review of the
partment" all the current musical news.
DEPARTMENT This is effected without in any way tres- evidence given before the commission by
passing on the size or service of the trade
section of the paper. It has a special circulation, and prominent retail merchants.
The depart-
therefore augments materially the value of The Review
to advertisers.
ment store dates from the early seventies,
DIRECTORY OF
The directory of piano munufac
PIANO
turlng firms and corporations found and naturally its representatives are unan-
MANUFACTURERS on page 33 will be of great value as
a reference for dealers and others.
imous in stating that the department store,
as we know it, is of great advantage to the
EDITORIAL
consumer. Its representatives allege that its
very existence is due to the tendency on the
TRULY A MERRY CHRISTMAS.
part of the producer to meet the consumer
Yuletide greetings to T H E fragrant cheer as directly as possible, and to the tendency
R e v i e w readers—
'
.
.
Cause for rejoicing-
of C h r i s t m a s !
of merchandize to find distribution along the
Prosperity and plenty
abound in all parts of
The stores are t h r o n g - easiest lines of resistance. They allege that
the country and in the
industry.
> e d w i t h shoppers, t h e the department stores buy in large quanti-
streets and cars crowded with good natured ties at lower prices than the small dealer,
and by consolidation many economies are
people, taking packages home with them, for
possible.
fear they won't reach there in time to gladden
The small dealers do not endorse these
-the hearts of the little ones on Christmas
statements. They say that the expenses of
morning.
the department store are greater compara-
All about us is life and brightness, and the tively than those of the small dealers. They
very air is redolent with perfume of spruce allege that it costs some of the lesser mer-
chants twelve and one-half per cent, to do
and the good cheer of Christmas.
The holiday trade in the various musical business, while it costs the department store
eighteen and one-half per cent. Some of the
lines, and in all trades, for that matter, has
small men, however, favor the taxing of de-
in many respects eclipsed all former years.
CONVERTED TO ADVERTISING.
partment stores.
Piano manufacturers have not only en-
An interesting feature of the report is
| T is surprising to see
This practical age is
swinging in line all non-
joyed a holiday season of unusual propor- the discussion of the effect of the depart-
how the necessity
believers in advertis-
ing—Even
banks
and
tions, but one which has annihilated all pre- ment store on labor and upon the individu-
of advertising is recog-
trust companies are
now
advertisers—
De-
ality
of
its
high-class
employees.
n
i z e d by professions
vious records.
partment s t o r e con-
Now that the department stores make a
tracts.
that a few years ago
On the whole, it is a happy Christmastide
specialty of handling pianos and musical looked upon the newspaper exploitation of
for the music trade industry, which is now
merchandise, these views are of especial in- their wares with a feeling of supreme indif-
buttressed around with prosperity such as
ference. Take the bankers, who for many
terest to the piano dealer.
it has never before enjoyed.
Recently chatting with one of the mem- years viewed newspaper advertising in al-
Opening up before it is a brilliant vista bers of a very important department store, most the same light as the physicians of the
which means brighter and better days for he expressed himself in the following way regular school—something to be let alone—
regarding the piano department: "A piano and it was cut out completely from their
the reputable manufacturer and dealer.
schedule. It was almost beneath their dig-
The retailing of pianos will be done more department must be managed by an expert
just the same as any other. It must be run nity to strive to augment their patronage
in conformity with those lines which are
as a distinctive piano store, and our success by advertising their business. The grind
operative in all other trades, and the Christ-
is from following those lines absolutely. I of modern competition, however, is causing
mas of the dealer should be a happy one.
affirm that there can be no better kept piano them to remodel their position somewhat.
For the ambitious and loyal salesman, that slock, or more comprehensive, or better ar- Many of these institutions to-day employ
Conflicting evidence
regarding the advan-
tages and disadvan-
tages of department
store trend — Scmj
points emphasized and
some conclusions.