Music Trade Review
Issue: 1901 Vol. 33 N. 21 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
7VYUSIC TRKDE
THE NEW VICTOR PIANOS
Deservedly Admired for Beauty of Design and Tone
—Some Pointers from the New Victor Catalogue.
The new styles of pianos illustrated and
described in the beautifully printed catalogue
recently issued by the Victor Piano & Organ
Qo., Chicago, must excite not only interest,
but enthusiasm in the trade. The following
treatise on "Practical Points" from the in-
troductory to the catalogue, is so full of
meat that it will prove profitable reading:
REVIEW
basis with the latest and finest improved machinery
in use throughout; and with skilled workmen in
control, results are bound to be satisfactory. This
term is used advisedly, for the material will be the
best employed in any medium-priced piano. All
timber will be thoroughly kiln-dried; Poplar,
wormy Chestnut and green woods being barred
out entirely.
The highest grade of felts will be used, best
German wire, steel tuning-pins, ivory keyboards
and first-class actions will be utilized in the Victor.
Beautifully-figured quarter-sawed veneers will be
employed, and all cases will have five coats of
polishing varnish, hand-rubbed, giving not only
an enduring quality, but superior finish to a fine
line of attractive cases.
Good workmanship and good material, well used,
will give good value; that is exactly what the
Victor Piano has been doing for ten years; and
that is what it will continue to do. The excep-
tionally complete and fine equipment of its new
factory will give splendid opportunity for securing
the most satisfactory work constructively; all
minor details will be carefully conserved in secur-
ing the finest results for the public, in making the
popular Victor the best medium-priced piano of
the new century.
The popular Victor Piano has been in the pos-
session of the people for a decade and proved its
merits, as a multitude of unsolicited testimonials
demonstrate. The same high standard of effici-
ency will be sustained by this instrument that is
now to be manufactured in a new home; it having
been successfully transferred from the Bush &
Gerts Piano Factory, whose growing'popularity
required all the space possible that could be se-
cured for the making of their own piano.
Good materials are essential to making good RARELY FIGURED LUZON MAHOGANY
pianos; likewise able workmen. Walter Lane, who
has for years been well known to the trade and
The Review called at the veneer establish-
public as a thoroughly practical and able piano ment of W. L. Marshall, 429-433 East Tenth,
builder, will have charge of the new Victor factory
and give the work his personal supervision. He is street, on Monday, and noted that a shipment
a man of progressive ideas and fertile resources, had been received of rarely figured Luzon
and has a number of new devices that he proposes mahogany. This ought to be of interest to
to incorporate in the Victor.
It is the little things that make life pleasant, and those who are on the lookout for Philippine
it is a careful utility of the little as well as the large and other special veneers.
things that make a piano perfect. We venture to
Mr. Marshall, in speaking of trade condi-
confidentially remark that the popular Victor Piano tions, said that the Marshall veneer business
willincorporate more tonal virtues and mechanical
improvements than any medium-priced piano be- in the West is now at least double what it
fore the public. Judging by the record of the past formerly was. Much of this increase, he said,
and the roseate promise of the future, the Victor is due to the well-directed activity of F. K.
will be the piano for the people par excellence.
Albright.
*
*
*
*
*
*
*
*
It is a notorious fact, that the man who wastes
The Treat & Shepherd Co., New Haven,
comes to want; and that a bad cook may readily Conn., and Wm Wander & Son, Hartford,
• make good food unpalatable; so it is that many of
the so-called " commercial pianos " that are loaded Conn., are the latest accessions to the many
upon the innocent public,too frequently bring dis- dealers who have recently secured the rep-
repute upon the term "piano"; this is not true of resentation of the Cecilian .piano-player, made
the Victor.
The new factory of the popular Victor Piano has by the Farrand Organ Co. Arrangements
an unsurpassed mechanical equipment. The en- were consummated during the visit of Am-
tire plant has been organized upon an up-to-date bassador Fox the closing days of last week.
HIGH HONORS SECURED.
The Eilers Piano Co., of Portland, Ore.,
are making splendid use of the honors won
at the recent exposition in that city. The ex-
perts awarded this establishment first prize
and diploma for superlative excellence of
pianos and organs, consisting of the Chick-
ering piano of Boston, the Weber piano of
New York, and the Kimball pianos and or-
gans of Chicago. First prize and diploma
for the Kimball cupola pneumatic pipe or-
gan ; first prize and diploma for the Angelus
piano-player combined with the many-toned
Crown piano, and first prize and diploma for
the Peerless self-playing piano.
THE MEHLIN AS THE PRIZE.
The Star-Independent, an enterprising pa-
per of Harrisburg, Pa., is offering a Mehlin
piano in a contest scheme which is destined
to be far-reaching in popularizing that paper.
The instrument has been selected at the ware-
rooms of C. M. Sigler, the Mehlin represen-
tative for central Pennsylvania, and both
paper and dealer have done much to bring
to the attention of the public the high stand-
ing in the musical and artistic world of the
Mehlin pianos. Well considered publicity of
this kind pays.
The Schaeffer Piano Manufacturing Co.,
of Chicago, have just sent out to the trade
a copy of the article on varnish checking
published by the National Piano Manufactur-
ers' Association of America. On some
Schaeffer blotters accompanying it we read:
"We trust this blotter may dry the ink of
some nice orders for Schaeffer pianos."
Nicely put, eh?
AN IDEAL HOLIDAY GIFT
T
The
Graphophone
Entertains
Everybody
Everywhere
Write
for
Catalogue
You can make your own re-
cords on the Graphophone
Other talking machines lack
this, the g r e a t e s t charm.
$5 tO $150
Grand Records, $1 each.
Latest NEW PROCESS Records.
Small Records, 50 cents each, $5 per doz.
MAKIIMQ RECORDS AT
HOME
COLUMBIA DISC GRAPHOPHONES using FLAT RECORDS
are now ready. No other disc machine compares with ours.
THP ORAPHOHONE won
the ORAND PRIZE
at the PARIS
EXPOSITION
Send $5 with your order to nearest office, and goods will be shipped C. O. D. for the balance.
COLUMBIA PHONOGRAPH COMPANY
NEW YORK: Wholesale and Retail, 93 Chambers Street,
CHICAGO, 88 Wabash Avenue.
MINNEAPOLIS, 306 Nicollet Avenue.
SAN FRANCISCO, 125 Geary Street.
ST. LOUIS, 720-722 Olive Street
WASHINGTON, 919 Pennsylvania Avenue.
BALTIMORE, 110 E. Baltimore Street.
PHILADELPHIA, 1032 Chestnut Street.
BOSTON, 164 Tremont Street.
PITTSBURG, 615 Penn Avenue.
Retail only, 573 Fifth Avenue.
BUFFALO, 645 Main Street.
LONDON, 122 Oxford Street, W.
PARIS, 34 Boulevard des Italieos.
BERLIN, 65-A Friedrichstra«e.
THE
7VYUSIC TRKDE
THE NEW VICTOR PIANOS
Deservedly Admired for Beauty of Design and Tone
—Some Pointers from the New Victor Catalogue.
The new styles of pianos illustrated and
described in the beautifully printed catalogue
recently issued by the Victor Piano & Organ
Qo., Chicago, must excite not only interest,
but enthusiasm in the trade. The following
treatise on "Practical Points" from the in-
troductory to the catalogue, is so full of
meat that it will prove profitable reading:
REVIEW
basis with the latest and finest improved machinery
in use throughout; and with skilled workmen in
control, results are bound to be satisfactory. This
term is used advisedly, for the material will be the
best employed in any medium-priced piano. All
timber will be thoroughly kiln-dried; Poplar,
wormy Chestnut and green woods being barred
out entirely.
The highest grade of felts will be used, best
German wire, steel tuning-pins, ivory keyboards
and first-class actions will be utilized in the Victor.
Beautifully-figured quarter-sawed veneers will be
employed, and all cases will have five coats of
polishing varnish, hand-rubbed, giving not only
an enduring quality, but superior finish to a fine
line of attractive cases.
Good workmanship and good material, well used,
will give good value; that is exactly what the
Victor Piano has been doing for ten years; and
that is what it will continue to do. The excep-
tionally complete and fine equipment of its new
factory will give splendid opportunity for securing
the most satisfactory work constructively; all
minor details will be carefully conserved in secur-
ing the finest results for the public, in making the
popular Victor the best medium-priced piano of
the new century.
The popular Victor Piano has been in the pos-
session of the people for a decade and proved its
merits, as a multitude of unsolicited testimonials
demonstrate. The same high standard of effici-
ency will be sustained by this instrument that is
now to be manufactured in a new home; it having
been successfully transferred from the Bush &
Gerts Piano Factory, whose growing'popularity
required all the space possible that could be se-
cured for the making of their own piano.
Good materials are essential to making good RARELY FIGURED LUZON MAHOGANY
pianos; likewise able workmen. Walter Lane, who
has for years been well known to the trade and
The Review called at the veneer establish-
public as a thoroughly practical and able piano ment of W. L. Marshall, 429-433 East Tenth,
builder, will have charge of the new Victor factory
and give the work his personal supervision. He is street, on Monday, and noted that a shipment
a man of progressive ideas and fertile resources, had been received of rarely figured Luzon
and has a number of new devices that he proposes mahogany. This ought to be of interest to
to incorporate in the Victor.
It is the little things that make life pleasant, and those who are on the lookout for Philippine
it is a careful utility of the little as well as the large and other special veneers.
things that make a piano perfect. We venture to
Mr. Marshall, in speaking of trade condi-
confidentially remark that the popular Victor Piano tions, said that the Marshall veneer business
willincorporate more tonal virtues and mechanical
improvements than any medium-priced piano be- in the West is now at least double what it
fore the public. Judging by the record of the past formerly was. Much of this increase, he said,
and the roseate promise of the future, the Victor is due to the well-directed activity of F. K.
will be the piano for the people par excellence.
Albright.
*
*
*
*
*
*
*
*
It is a notorious fact, that the man who wastes
The Treat & Shepherd Co., New Haven,
comes to want; and that a bad cook may readily Conn., and Wm Wander & Son, Hartford,
• make good food unpalatable; so it is that many of
the so-called " commercial pianos " that are loaded Conn., are the latest accessions to the many
upon the innocent public,too frequently bring dis- dealers who have recently secured the rep-
repute upon the term "piano"; this is not true of resentation of the Cecilian .piano-player, made
the Victor.
The new factory of the popular Victor Piano has by the Farrand Organ Co. Arrangements
an unsurpassed mechanical equipment. The en- were consummated during the visit of Am-
tire plant has been organized upon an up-to-date bassador Fox the closing days of last week.
HIGH HONORS SECURED.
The Eilers Piano Co., of Portland, Ore.,
are making splendid use of the honors won
at the recent exposition in that city. The ex-
perts awarded this establishment first prize
and diploma for superlative excellence of
pianos and organs, consisting of the Chick-
ering piano of Boston, the Weber piano of
New York, and the Kimball pianos and or-
gans of Chicago. First prize and diploma
for the Kimball cupola pneumatic pipe or-
gan ; first prize and diploma for the Angelus
piano-player combined with the many-toned
Crown piano, and first prize and diploma for
the Peerless self-playing piano.
THE MEHLIN AS THE PRIZE.
The Star-Independent, an enterprising pa-
per of Harrisburg, Pa., is offering a Mehlin
piano in a contest scheme which is destined
to be far-reaching in popularizing that paper.
The instrument has been selected at the ware-
rooms of C. M. Sigler, the Mehlin represen-
tative for central Pennsylvania, and both
paper and dealer have done much to bring
to the attention of the public the high stand-
ing in the musical and artistic world of the
Mehlin pianos. Well considered publicity of
this kind pays.
The Schaeffer Piano Manufacturing Co.,
of Chicago, have just sent out to the trade
a copy of the article on varnish checking
published by the National Piano Manufactur-
ers' Association of America. On some
Schaeffer blotters accompanying it we read:
"We trust this blotter may dry the ink of
some nice orders for Schaeffer pianos."
Nicely put, eh?
AN IDEAL HOLIDAY GIFT
T
The
Graphophone
Entertains
Everybody
Everywhere
Write
for
Catalogue
You can make your own re-
cords on the Graphophone
Other talking machines lack
this, the g r e a t e s t charm.
$5 tO $150
Grand Records, $1 each.
Latest NEW PROCESS Records.
Small Records, 50 cents each, $5 per doz.
MAKIIMQ RECORDS AT
HOME
COLUMBIA DISC GRAPHOPHONES using FLAT RECORDS
are now ready. No other disc machine compares with ours.
THP ORAPHOHONE won
the ORAND PRIZE
at the PARIS
EXPOSITION
Send $5 with your order to nearest office, and goods will be shipped C. O. D. for the balance.
COLUMBIA PHONOGRAPH COMPANY
NEW YORK: Wholesale and Retail, 93 Chambers Street,
CHICAGO, 88 Wabash Avenue.
MINNEAPOLIS, 306 Nicollet Avenue.
SAN FRANCISCO, 125 Geary Street.
ST. LOUIS, 720-722 Olive Street
WASHINGTON, 919 Pennsylvania Avenue.
BALTIMORE, 110 E. Baltimore Street.
PHILADELPHIA, 1032 Chestnut Street.
BOSTON, 164 Tremont Street.
PITTSBURG, 615 Penn Avenue.
Retail only, 573 Fifth Avenue.
BUFFALO, 645 Main Street.
LONDON, 122 Oxford Street, W.
PARIS, 34 Boulevard des Italieos.
BERLIN, 65-A Friedrichstra«e.
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