Music Trade Review
Issue: 1901 Vol. 33 N. 11 - Page 28
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30
THE MUSIC TRADE REVIEW
BUSH & GERTS PROGRESS.
Where the good salesman and Bush & Oerts Piano
compare—The new Victor piano and factory—
Things are humming there.
[Special to The Review.]
Chicago, 111., Sept. 10, 1901.
In the very interesting successful prize
essay in The Music Trade Review, touching
the qualifications necessary for a piano sales-
man, the first two points noted were, good
form and pleasing address. These are-ex-
actly the qualifications of the Bush & Gerts
piano. Their case work is an admirable
thing, and this company take peculiar pride
in the tonal quality of the instrument. They
have been innovators in the West in present-
ing the first successful application of the
French or dull finish. Samples of this work
have been on exhibition for some time at
their downtown retail salesrooms and have
caused an unlimited amount of commenda-
tion. Other firms have since followed with
samples of the dull finish; but the Bush &
Gerts Co. seem to have been more success-
ful in their application, as it really looked
the best. In passing, another qualification
of this piano may be remarked that has stood
the test of time—its tonal quality. This,
after all, is the crowning virtue of a piano.
A piano that has neither tonal quality nor
stays • in tune, is dear and worthless at any
price.
The new Victor factory that has just been
opened by the Bush company, and the prod-
ucts of which will be marketed by the Bush
& Gerts Piano Co., is one of the most com-
plete, up-to-date plants in the West. All
the machinery is of the most modern
type, and much of it is automatic. Walter
Lane, who is head of the factory, has already
put into operation a number of his own de-
vices for facilitating the advancement of the
work. Among these are a number of new
forms of veneer presses that have a great
advantage over the old styles, both in direct
pressure and the amount of timber it can
conveniently carry.
The ingenious Mr. Lane has drawn up
and perfected in the new Victor factory an
inverted grand scale that promises in every
way to be remarkably satisfactory. This
piano, which is confidently claimed to be the
best medium-priced instrument in the mar-
ket, will have reinforced cross-bar ornamental
vents. Last week Mr. Lane and his assist-
ants turned out the first half-dozen cases of
the finest styles that will be photographed
for the new catalogue. Already timber has
been cut for 500 frames. The estimated
capacity of the Victor factory at the present
time is about forty per week, but with the
contemplated enlargements begun, it may be
pushed to one hundred per week. The Vic-
tor piano factory is on the corner of Forty-
ninth avenue and West Lake street and is
readily accessible by the Lake street elevated
and has a switch directly from the Belt Line
so that all material can be readily received
and goods shipped directly from the big
back door of the factory.
John W. Mayo has withdrawn from the
business of C. F. Geiger & Co., Cincinnati,
and it is reported that he intends to engage
in business for himself in that citv.
LOOK AND LISTEN
Yes, look at it and see an organ artistically made of the best materials and with the
perienced workmen. Look
greatest skill of the most ex-
music rack, and it's just the
it all over, from pedals to
the look pleased you, how
same* But listen! Ah, if
yet* it isn't strange that
much more the tone? And
should result in the sweet-
fifty years of voicing reeds
and clearer with each new
toned Estey, ever sweeter
what
were
the uses of experience?
instrument that comes from the factory, else
8END
FOR
C
ESTEY ORGANL 9^
CATALOGUE
"_ " _
EMERSON
PIANOS.
Established
in
1849.
Finest tone, best
worK and
material.
PRICES MODERATE AND TERMS REASONABLE.
72.OOO MADE AND IN USE.
EVERY INSTRUMENT FULLY WARRANTED.
ILLUSTRATED CATALOGUE FREE.
EMERSON PIANO CO.
20JMA/ABASH AVENU£, CHICAGO.
110 BOYLSTON STREET, BOSTON.
KURTZMANN
Pianos Win Friends
For the Dealer
C. KURTZMANN CSI CO.
Factory, 526 to 536 Niagara St., Buffalo, N. Y.
Manufacturers and
R B. BURNS & C '*f O, Importers
of * * *
P i a n o Scarfs a n d C o v e r s
4 and 6 WEST 15th STREET
Will be pleased to send goods on selection at any time
MATHUSHEK&
SON PIANO
of acknowledged eminence.
Instruments that
dealers should become
acquainted with.
The Right
Piano
at the
Right Price
• • • • N £r W
jf
IX. tt.
The name of Mathushek has been before t the
public for half a century and is identified with
the manufacture of instruments of high grade.
It pays to handle a well-known name. The
demand for the Mathushek & Son piano is
growing all the time. It isn't necessary to
ask why ? You k n o w ! : : : : :
The Mathushek 6 Son Piano Co.
1567 6 1569 Broadway, cor. 47th St., New York.
FRANCIS
CONNOR
PIANOS
Factory Address:
134th St. and Trinity Avo., So. Boulevard
Are Built to
Satisfy a
Critical
Trade
Ware rooms:
East A2d St., N E W YORK
CAPACITY
THREE
HUNDRED
PIANOS
PER MONTH.
HIGH
GRADE
AT
MODERATE
PRICE,
ESTABLISHED IN NEW YORK 1876
I.\ CHICAGO 1SS6.
PIHNOS
ORGANIZED AND INCORPORATED
JAM IKY 1NOM.
V
Factory at Riverview, 111. - - SCHAEFFER PIANO MFG. CO., - - Office, 215 Wabash Avenue, Chicago.
HIGH SHADE PIANO TOOLS,
HAMMACHER.5CHLEMMER&C?
ZQS Bowery, M X
30
THE MUSIC TRADE REVIEW
BUSH & GERTS PROGRESS.
Where the good salesman and Bush & Oerts Piano
compare—The new Victor piano and factory—
Things are humming there.
[Special to The Review.]
Chicago, 111., Sept. 10, 1901.
In the very interesting successful prize
essay in The Music Trade Review, touching
the qualifications necessary for a piano sales-
man, the first two points noted were, good
form and pleasing address. These are-ex-
actly the qualifications of the Bush & Gerts
piano. Their case work is an admirable
thing, and this company take peculiar pride
in the tonal quality of the instrument. They
have been innovators in the West in present-
ing the first successful application of the
French or dull finish. Samples of this work
have been on exhibition for some time at
their downtown retail salesrooms and have
caused an unlimited amount of commenda-
tion. Other firms have since followed with
samples of the dull finish; but the Bush &
Gerts Co. seem to have been more success-
ful in their application, as it really looked
the best. In passing, another qualification
of this piano may be remarked that has stood
the test of time—its tonal quality. This,
after all, is the crowning virtue of a piano.
A piano that has neither tonal quality nor
stays • in tune, is dear and worthless at any
price.
The new Victor factory that has just been
opened by the Bush company, and the prod-
ucts of which will be marketed by the Bush
& Gerts Piano Co., is one of the most com-
plete, up-to-date plants in the West. All
the machinery is of the most modern
type, and much of it is automatic. Walter
Lane, who is head of the factory, has already
put into operation a number of his own de-
vices for facilitating the advancement of the
work. Among these are a number of new
forms of veneer presses that have a great
advantage over the old styles, both in direct
pressure and the amount of timber it can
conveniently carry.
The ingenious Mr. Lane has drawn up
and perfected in the new Victor factory an
inverted grand scale that promises in every
way to be remarkably satisfactory. This
piano, which is confidently claimed to be the
best medium-priced instrument in the mar-
ket, will have reinforced cross-bar ornamental
vents. Last week Mr. Lane and his assist-
ants turned out the first half-dozen cases of
the finest styles that will be photographed
for the new catalogue. Already timber has
been cut for 500 frames. The estimated
capacity of the Victor factory at the present
time is about forty per week, but with the
contemplated enlargements begun, it may be
pushed to one hundred per week. The Vic-
tor piano factory is on the corner of Forty-
ninth avenue and West Lake street and is
readily accessible by the Lake street elevated
and has a switch directly from the Belt Line
so that all material can be readily received
and goods shipped directly from the big
back door of the factory.
John W. Mayo has withdrawn from the
business of C. F. Geiger & Co., Cincinnati,
and it is reported that he intends to engage
in business for himself in that citv.
LOOK AND LISTEN
Yes, look at it and see an organ artistically made of the best materials and with the
perienced workmen. Look
greatest skill of the most ex-
music rack, and it's just the
it all over, from pedals to
the look pleased you, how
same* But listen! Ah, if
yet* it isn't strange that
much more the tone? And
should result in the sweet-
fifty years of voicing reeds
and clearer with each new
toned Estey, ever sweeter
what
were
the uses of experience?
instrument that comes from the factory, else
8END
FOR
C
ESTEY ORGANL 9^
CATALOGUE
"_ " _
EMERSON
PIANOS.
Established
in
1849.
Finest tone, best
worK and
material.
PRICES MODERATE AND TERMS REASONABLE.
72.OOO MADE AND IN USE.
EVERY INSTRUMENT FULLY WARRANTED.
ILLUSTRATED CATALOGUE FREE.
EMERSON PIANO CO.
20JMA/ABASH AVENU£, CHICAGO.
110 BOYLSTON STREET, BOSTON.
KURTZMANN
Pianos Win Friends
For the Dealer
C. KURTZMANN CSI CO.
Factory, 526 to 536 Niagara St., Buffalo, N. Y.
Manufacturers and
R B. BURNS & C '*f O, Importers
of * * *
P i a n o Scarfs a n d C o v e r s
4 and 6 WEST 15th STREET
Will be pleased to send goods on selection at any time
MATHUSHEK&
SON PIANO
of acknowledged eminence.
Instruments that
dealers should become
acquainted with.
The Right
Piano
at the
Right Price
• • • • N £r W
jf
IX. tt.
The name of Mathushek has been before t the
public for half a century and is identified with
the manufacture of instruments of high grade.
It pays to handle a well-known name. The
demand for the Mathushek & Son piano is
growing all the time. It isn't necessary to
ask why ? You k n o w ! : : : : :
The Mathushek 6 Son Piano Co.
1567 6 1569 Broadway, cor. 47th St., New York.
FRANCIS
CONNOR
PIANOS
Factory Address:
134th St. and Trinity Avo., So. Boulevard
Are Built to
Satisfy a
Critical
Trade
Ware rooms:
East A2d St., N E W YORK
CAPACITY
THREE
HUNDRED
PIANOS
PER MONTH.
HIGH
GRADE
AT
MODERATE
PRICE,
ESTABLISHED IN NEW YORK 1876
I.\ CHICAGO 1SS6.
PIHNOS
ORGANIZED AND INCORPORATED
JAM IKY 1NOM.
V
Factory at Riverview, 111. - - SCHAEFFER PIANO MFG. CO., - - Office, 215 Wabash Avenue, Chicago.
HIGH SHADE PIANO TOOLS,
HAMMACHER.5CHLEMMER&C?
ZQS Bowery, M X
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